Matt Anderson

Matt Anderson

Denver Metropolitan Area
5K followers 500+ connections

About

Matt is the Chief Digital Officer and MD of Digital at The Carlyle Group. He leads…

Activity

Join now to see all activity

Experience

Education

  • University of Pennsylvania Graphic

    University of Pennsylvania

    -

    Activities and Societies: Web Site Manager, Soccer, Art and Color Theorist, Photographer for Daily Pennsylvanian

    holds a BA double major in economics and international relations

  • -

Publications

  • Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel

    Booz & Company

    The market for social commerce will explode over the next five years as companies race to establish stores on social networking sites. As this growth surge happens, social commerce will take its place alongside stores, telesales, and the more traditional Web to emerge as a significant sales channel in its own right.

    Other authors
    See publication
  • Shoppers on the Go - Winning Strategies in Mobile Commerc

    Booz & Company

    A new Booz & Company study highlights the growing importance of mobile commerce as a way both to understand realtime consumer behavior data and to utilize in-the-moment analysis to capture market share and influence consumer purchases in real time. The highest-value consumers are looking for a coherent multi-channel shopping experience that encompasses online, mobile, social, and in-store components.
    Successful retailers are taking real advantage of these customer preferences to create…

    A new Booz & Company study highlights the growing importance of mobile commerce as a way both to understand realtime consumer behavior data and to utilize in-the-moment analysis to capture market share and influence consumer purchases in real time. The highest-value consumers are looking for a coherent multi-channel shopping experience that encompasses online, mobile, social, and in-store components.
    Successful retailers are taking real advantage of these customer preferences to create engaging experiences on mobile devices that, in turn, drive customer interaction and high levels of loyalty—all the while collecting massive amounts of data. But data is not the end—it will quickly become table stakes as creative retailers and e-tailers continue to harness these rapidly evolving technologies into a new form of realtime marketing and greater influence on shopping behavior.

    Other authors
    See publication

Recommendations received

More activity by Matt

View Matt’s full profile

  • See who you know in common
  • Get introduced
  • Contact Matt directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Matt Anderson in United States

Add new skills with these courses