Derek McCoy Sr

Performance Analysis: Using key performance indicators (KPIs) like click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Identifying top-performing campaigns and ads. Making data-driven optimizations. Additional Considerations Ad Platforms: Familiarize yourself with the major platforms (Google Ads, Meta Ads, etc.) and their specific features. Ad Formats: Experiment with different ad formats to find what works best for your audience. A/B Testing: Continuously test different ad variations to improve performance. Landing Page Optimization: Ensure your landing pages are relevant and optimized for conversions. Tracking and Attribution: Implement proper tracking to measure the impact of your campaigns

Key Components of Paid Media: Pay-Per-Click Ads: Search Engine Advertising (SEA): This involves bidding on keywords to display ads on search engine results pages. Display Advertising: Image & Text Ads:These appear on websites, apps, & videos. Remarketing: Targeting users who have previously visited your website. Programmatic: Automated buying and selling of ad inventory. Defining campaign goals & objectives. Selecting target audience based on demographics, interests, & behaviors. Creating compelling ad copy & visuals. Setting up bidding strategies & budgets. Budget Management: Allocating budget efficiently across different campaigns & ad groups. Tracking spending & ROI. Optimizing budget based on performance data.

Your ability to adjust the agile and still contribute even on a temporary basis should be felt by multiple departments (company employees) in a short period of time. As a temporary employee you're looking to make a meaningful impact as many times as possible during the time in which you are associated with the company Some digital strategies will have immediate impact some digital strategies will take a little bit longer and you'll have to see the progression over time. Just like in everything you need to make sure that you track and detail the work starting points percentages of growth and how we increase the overall ROI of a campaign.

Is a phrase that I've used in business now for many many years I did not come up with it but it is factual and so many ways. "Numbers don't lie people do".

In my opinion reflection is where the good becomes great. Going back over your notes if you were able to record whether it be a conversation or a video meeting it could be Paramount to go and look at the interactions the questions that were asked and also the responses that were given. Reflection is necessary both for personal gain as well as business. The higher your emotional IQ, the greater depth you'll get on your reflection time. The more honest you'll be about making adjustments to create the outcome that you had wanted all along.

Is so important to track and measure and have a good starting point and check-ins every 2 weeks and really really focus on the end I work backward and adjust your plan accordingly when the team on individual can Master this is seriously nothing they can do except get ready for success my mentor Mr C's used to save people who work on Sunday they have a problem a tax problem effort between you and you listening is a character choice .