“Dave joined our team as the Vice President of Digital & Social Marketing for Paramount+ right after the platform’s launch, bringing with him a genuine passion for our industry and a wealth of experience. As our team rapidly grew, Dave stepped in to firmly establish us within the larger Paramount Global ecosystem. He worked his relationship magic to secure us a seat at the table and a voice in the room, both figuratively and literally. Dave is tenacious, taking on what we call "white whales"—the massive, complex problems that require every bit of executive muscle (+ a lot of patience) to solve. He has navigated significant organizational changes with grace, always prioritizing people while keeping an eye on solutions and business growth. Dave is not just a leader—he’s a kind, family-oriented person who genuinely looks out for our best interests, both personally and professionally. With a vast array of brands and titles under his purview, Dave handles it all with remarkable skill and heart. Any team would be fortunate to benefit from his leadership.”
About
Dave Perry is an Emmy Award winning Television Executive with 20 years experience at the…
Activity
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✨ New Job Alert ✨ I’m excited to share that I’ve joined the Marketing and Commercial Strategy team at the Disneyland Resort. For those who know me…
✨ New Job Alert ✨ I’m excited to share that I’ve joined the Marketing and Commercial Strategy team at the Disneyland Resort. For those who know me…
Liked by Dave Perry
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Always love collaborating with our incredible Partnership marketing team!
Always love collaborating with our incredible Partnership marketing team!
Liked by Dave Perry
Experience
Education
Publications
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Social TV Year-in-Review
AdWeek
Published an article on the state of Social TV, in 2014.
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Found Remote
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Projects
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Screens Up by Nickelodeon
- Present
Nickelodeon’s SCREENS UP, a free companion app available on the App Store and Google Play, allows Nickelodeon fans to experience TV like never before through eye-popping Augmented Reality (AR) experiences delivered via your mobile device. These AR moments appear to be happening in your physical space, but to the eye they “break the fourth wall” of the TV - something kids have never seen before, and a first in the US!
Other creatorsSee project -
Shazam the Mob Wives
Play anytime, anywhere - on VH1, DVR, VOD, and VH1.com... Viewers today, more than ever, are watching TV time-shifted. To address this behavior, VH1 crafted this SocialTV experience exclusively for Mob Wives, a show we know has a significant time-shifted audience.
Before a big moment in an episode, viewers are prompted to ‘Shazam’ the show, and, once synced, a game board is presented that allows fans to play along with both episode-specific and evergreen games. Games will include ‘Which…Play anytime, anywhere - on VH1, DVR, VOD, and VH1.com... Viewers today, more than ever, are watching TV time-shifted. To address this behavior, VH1 crafted this SocialTV experience exclusively for Mob Wives, a show we know has a significant time-shifted audience.
Before a big moment in an episode, viewers are prompted to ‘Shazam’ the show, and, once synced, a game board is presented that allows fans to play along with both episode-specific and evergreen games. Games will include ‘Which Mob Wife Are You?,’ ‘Trigger Finger’ (where viewers track the number of ‘F-bombs’) , and ‘The Beef-o-Meter.’ The Shazam integration also gives viewers the ability to browse music featured from the show and seamlessly purchase it on iTunes or Google Play.
Engagement has continued throughout the L+3 window, adding an incremental 62% of interactions to the Live/Same Day stats over the first two weeks. This is exactly what we’d hoped to see – people engaging when they watch.
Other creatorsSee project -
#CheckYoSelfie
- Present
To complement Love & Hip Hop Atlanta's popular cast reaction web series, 'Check Yourself,' we presented a truly unique and first-to-market engagement experience that leverages Instagram. Fans are prompted to submit their own photo-based reaction to the night's episode using hashtag #CheckYoSelfie. Selected fan photos are displayed on-air during encore airings + all submissions live on a digital destination that features the current week's episode of "Check Yourself."
Other creatorsSee project -
The VH1 App
Use The VH1 App to watch your favorite VH1 shows anytime, anywhere. Authenticate with your cable provide to stay caught up on your favorite series, unlock exclusive content and chat with friends in one convenient location. Use the app during premieres to enhance your viewing experience.
Other creatorsSee project -
HASHTAG+BATTLE
- Present
Each week users were prompted to tweet using specific hashtags during pivotal moments during Love & Hip Hop Atlanta. The call to action and reveal appeared concurrently on-air and on the digital show pages. Throughout the season over 75K unique tweets were recorded with an overall reach of approximately 50 million impressions.
Other creators
Honors & Awards
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Clio: Best Use of AR (Silver)
Clio’s
Nickelodeon’s Screens Up scored a silver Clio in the category of “Best Use of Augmented Reality”
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Model D: Best Social TV Service
Cynopsis Model D
Nickelodeon’s Screens Up scores a gold Model D Award in the category of “Best Social TV Service”
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Webbys: Honoree, Best Use of Video
Webby Awards
Based on the work we did for the 2018 Kids Choice Awards, Nickelodeon was an honoree in this category
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PromaxBDA Award
Promax
Won 6 Gold Awards for Dating Naked Season 2 video, "Love is in the Air", including:
+ PROMOTIONAL VIRAL/WEB/MOBILE CONTENT
+ UNSCRIPTED/NON-FICTION/REALITY PROGRAM CAMPAIGN USING MULTIPLE MEDIA -
Faxie Award: Best Social on TV
CableFax
Conceived and Produced a first-to-market 2nd Screen integration with Shazam; creating a “DVR Proof” engagement experience. We added 70% engagement beyond the premiere, week-over-week.
Hotmix of Project: https://youtu.be/VO1Zn1xgyl0 -
Emmy Award
Academy of Television Arts & Sciences
Main Title & Graphic Design, VH1 Big Morning Buzz Live
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Shorty Award: Boldest Social Media Campaign
Shorty Awards
Boldest Social Media Campaign of 2011 For VH1's Do Something Awards
Organizations
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Future of Television: The Drum
Board Member
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2nd Screen Society
Content Advisor
- Present
Recommendations received
7 people have recommended Dave
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With the launch of "The NFL on CBS streams on Paramount+" campaign this week -- it marks the 22nd straight year I've worked on NFL Kickoff marketing,…
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I AM BACK IN COLLEGE!!! Well, kind of… I’m happy to announce that I’ve accepted a job as the Director of Social Media at Fordham University! Over…
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