Dave Perry

Nickelodeon’s SCREENS UP, a free companion app available on the App Store and Google Play, allows Nickelodeon fans to experience TV like never before through eye-popping Augmented Reality (AR) experiences delivered via your mobile device. These AR moments appear to be happening in your physical space, but to the eye they “break the fourth wall” of the TV - something kids have never seen before, and a first in the US!

Play anytime, anywhere - on VH1, DVR, VOD, and VH1.com... Viewers today, more than ever, are watching TV time-shifted. To address this behavior, VH1 crafted this SocialTV experience exclusively for Mob Wives, a show we know has a significant time-shifted audience.

Before a big moment in an episode, viewers are prompted to ‘Shazam’ the show, and, once synced, a game board is presented that allows fans to play along with both episode-specific and evergreen games. Games will include ‘Which… Show more

Play anytime, anywhere - on VH1, DVR, VOD, and VH1.com... Viewers today, more than ever, are watching TV time-shifted. To address this behavior, VH1 crafted this SocialTV experience exclusively for Mob Wives, a show we know has a significant time-shifted audience.

Before a big moment in an episode, viewers are prompted to ‘Shazam’ the show, and, once synced, a game board is presented that allows fans to play along with both episode-specific and evergreen games. Games will include ‘Which Mob Wife Are You?,’ ‘Trigger Finger’ (where viewers track the number of ‘F-bombs’) , and ‘The Beef-o-Meter.’ The Shazam integration also gives viewers the ability to browse music featured from the show and seamlessly purchase it on iTunes or Google Play.

Engagement has continued throughout the L+3 window, adding an incremental 62% of interactions to the Live/Same Day stats over the first two weeks. This is exactly what we’d hoped to see – people engaging when they watch.
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To complement Love & Hip Hop Atlanta's popular cast reaction web series, 'Check Yourself,' we presented a truly unique and first-to-market engagement experience that leverages Instagram. Fans are prompted to submit their own photo-based reaction to the night's episode using hashtag #CheckYoSelfie. Selected fan photos are displayed on-air during encore airings + all submissions live on a digital destination that features the current week's episode of "Check Yourself."

Use The VH1 App to watch your favorite VH1 shows anytime, anywhere. Authenticate with your cable provide to stay caught up on your favorite series, unlock exclusive content and chat with friends in one convenient location. Use the app during premieres to enhance your viewing experience.

Each week users were prompted to tweet using specific hashtags during pivotal moments during Love & Hip Hop Atlanta. The call to action and reveal appeared concurrently on-air and on the digital show pages. Throughout the season over 75K unique tweets were recorded with an overall reach of approximately 50 million impressions.

Tweet of the Night is a cross-platform initiative that allows fan tweets to be selected by our social and appear on-air, on their desktop computer and eventually on mobile.