Donna Corlew FSMPS, CPSM

Go Strategies and C*Connect are undertaking a research study to understand how differences in leadership styles are impacting communications with and the involvement of marketing in your firms. As we seek "business transformed through marketing leadership," then we have to recognize and appreciate a new decision-making model. If you are the firm’s CEO or President – the top decision maker at a company-wide level, and been in your position at least 3 years – then take a few minutes to answer… Show more

Go Strategies and C*Connect are undertaking a research study to understand how differences in leadership styles are impacting communications with and the involvement of marketing in your firms. As we seek "business transformed through marketing leadership," then we have to recognize and appreciate a new decision-making model. If you are the firm’s CEO or President – the top decision maker at a company-wide level, and been in your position at least 3 years – then take a few minutes to answer some questions using the link in the article.

This research will set the stage for meaningful conversations at upcoming industry events. Our overarching objective is to improve CEO-Marketing communications to benefit firm growth.
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Many A/E/C firms promote a culture of giving and service. Leadership and employees often have a sincere desire and passion to give back to community—either locally or across the globe. The challenge becomes how to put these words into action. In a nation where we are quickly moved to respond to tragedy or natural disaster, the concept of giving is not new, but is increasingly driven by the Millennial Generation’s (those born between 1983 and 2001) passion for social change. This session will… Show more

Many A/E/C firms promote a culture of giving and service. Leadership and employees often have a sincere desire and passion to give back to community—either locally or across the globe. The challenge becomes how to put these words into action. In a nation where we are quickly moved to respond to tragedy or natural disaster, the concept of giving is not new, but is increasingly driven by the Millennial Generation’s (those born between 1983 and 2001) passion for social change. This session will explore the current and future engagement of Millennials in their firms as these workers move into leadership positions. In addition, the impact of social responsibility programs on one or several company functions will be explored, with examples from across the A/E/C community. Show less

Panelist and Co-Creator:
“More Cowbell” refers to something you need more of, a remedy. As Christopher Walken said in the infamous Saturday Night Live skit (alongside passionate cowbell player Will Ferrell), "I got a fever and the only prescription is more cowbell". It's time we treat the cowbell with the respect it deserves.

As the business developer, you may be the lead singer, but unless you're embarking on a solo career, your band of doer-seller’s must each master their parts… Show more

Panelist and Co-Creator:
“More Cowbell” refers to something you need more of, a remedy. As Christopher Walken said in the infamous Saturday Night Live skit (alongside passionate cowbell player Will Ferrell), "I got a fever and the only prescription is more cowbell". It's time we treat the cowbell with the respect it deserves.

As the business developer, you may be the lead singer, but unless you're embarking on a solo career, your band of doer-seller’s must each master their parts and together you'll earn your place on the Grammy stage. This (jam) session will give you unique, fun, and proven methods to inspire even those who play cowbell to amp up their role in the business development efforts of the firm, keep them accountable, and reward those who step up and become your BD rock stars.

Join the moderator in talk-show style discussion with four industry experts who will share creative, successful, and positive techniques they have employed that changed the way their technical professionals look at business development, the way their firm’s leadership is measuring business development performance, and how these programs highlight BD rock stars their firms never knew they had. Show less

Responding to RFQ/Ps account for a large expenditure of marketing dollars, and yet many firms don’t know the impact of those activities on your firm’s bottom line. With marketing departments tasked with doing more with less, understanding the true value of a pursuit to your firm can provide guidance about where to spend precious dollars and resources that reap real results for your firm.

With the holiday season mere weeks away, design firms are discussing charities and initiatives to support. For many firms, though, the thought of "doing good" is not just a seasonal approach.