“We brought on Donna as a facilitator at our inaugural summit with five chapter Boards. We needed someone who could manage the room, collaborate, set ground rules, and help us get to the goal of putting pen to paper on the strategic vision of our organization. Donna has the incredible skill of being direct, but kind. She is extremely wise and has a general understanding of how to get people to come together. I highly recommend Donna for any facilitating needs you may have- her presence in the room is a major value add when it comes to vision/direction strategy sessions. It was an absolute pleasure to work with her, and I have every intention of bringing her back in the future. ”
Donna Corlew FSMPS, CPSM
Kingston Springs, Tennessee, United States
3K followers
500+ connections
About
Driven by a passion for coaching and helping others identify and maximize their unique…
Activity
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We're excited to attend the AGIC Annual Symposium, where professionals across the geospatial industry gather to share insights, learn from each…
We're excited to attend the AGIC Annual Symposium, where professionals across the geospatial industry gather to share insights, learn from each…
Liked by Donna Corlew FSMPS, CPSM
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Curious about what coming attractions SMPS Nashville is planning? Join us September 19 for the Annual Taste of SMPS to find out!
Curious about what coming attractions SMPS Nashville is planning? Join us September 19 for the Annual Taste of SMPS to find out!
Shared by Donna Corlew FSMPS, CPSM
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We’re excited to join the Rocky Mountain Water Conference in Keystone from August 25-28! We’re presenting on regional water reuse, 3D surveys, and…
We’re excited to join the Rocky Mountain Water Conference in Keystone from August 25-28! We’re presenting on regional water reuse, 3D surveys, and…
Liked by Donna Corlew FSMPS, CPSM
Experience
Education
Volunteer Experience
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Foundation Trustee
SMPS—Society for Marketing Professional Services
- 4 years
The SMPS Foundation is a not-for-profit 501(c)(3) organization established by the Society for Marketing Professional Services in 1992 to promote research and education that advances the body of knowledge in the field of professional services marketing. The result? Greater understanding of the role and value of marketing and business development in the industries SMPS serves.
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leadership on national and chapter levels
SMPS—Society for Marketing Professional Services
- Present 36 years 8 months
An active, engaged volunteer since joining SMPS in 1988, I have held leadership positions on the chapter and Society level, including terms as SMPS President and At Large Delegate. I have held almost every office and worked on most committees on the chapter level, including membership, programming and education, and special events. Currently I serve as senior advisor for SMPS Nashville. On the Society level, committee involvement includes terms as chair for membership, certification (including…
An active, engaged volunteer since joining SMPS in 1988, I have held leadership positions on the chapter and Society level, including terms as SMPS President and At Large Delegate. I have held almost every office and worked on most committees on the chapter level, including membership, programming and education, and special events. Currently I serve as senior advisor for SMPS Nashville. On the Society level, committee involvement includes terms as chair for membership, certification (including leadership of the revamped certification program effort in the early 2000s), Marketing Communications Awards, co-chair of Build Business, and the original formation of the SMPS Foundation in 1992.
Publications
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Wanted: Next-Gen Industry CEO Views on Marketing
ENR.com
Go Strategies and C*Connect are undertaking a research study to understand how differences in leadership styles are impacting communications with and the involvement of marketing in your firms. As we seek "business transformed through marketing leadership," then we have to recognize and appreciate a new decision-making model. If you are the firm’s CEO or President – the top decision maker at a company-wide level, and been in your position at least 3 years – then take a few minutes to answer…
Go Strategies and C*Connect are undertaking a research study to understand how differences in leadership styles are impacting communications with and the involvement of marketing in your firms. As we seek "business transformed through marketing leadership," then we have to recognize and appreciate a new decision-making model. If you are the firm’s CEO or President – the top decision maker at a company-wide level, and been in your position at least 3 years – then take a few minutes to answer some questions using the link in the article.
This research will set the stage for meaningful conversations at upcoming industry events. Our overarching objective is to improve CEO-Marketing communications to benefit firm growth.
Other authorsSee publication -
Embracing the Next Generation of Leaders through Effective Social Responsibility Programs
SMPS New York Chapter - THE Marketing Event 2014
Many A/E/C firms promote a culture of giving and service. Leadership and employees often have a sincere desire and passion to give back to community—either locally or across the globe. The challenge becomes how to put these words into action. In a nation where we are quickly moved to respond to tragedy or natural disaster, the concept of giving is not new, but is increasingly driven by the Millennial Generation’s (those born between 1983 and 2001) passion for social change. This session will…
Many A/E/C firms promote a culture of giving and service. Leadership and employees often have a sincere desire and passion to give back to community—either locally or across the globe. The challenge becomes how to put these words into action. In a nation where we are quickly moved to respond to tragedy or natural disaster, the concept of giving is not new, but is increasingly driven by the Millennial Generation’s (those born between 1983 and 2001) passion for social change. This session will explore the current and future engagement of Millennials in their firms as these workers move into leadership positions. In addition, the impact of social responsibility programs on one or several company functions will be explored, with examples from across the A/E/C community.
Other authors -
More Cowbell: Empower Your Technical Professionals to Become Business Development Rockstars
Society for Marketing Professional Services (SMPS) 2015 San Francisco, 2015 Sacramento, 2015 Alaska Mini-Conference, 2015 Southern Regional Conference, 2014 Chicago, 2014 Build Business
Panelist and Co-Creator:
“More Cowbell” refers to something you need more of, a remedy. As Christopher Walken said in the infamous Saturday Night Live skit (alongside passionate cowbell player Will Ferrell), "I got a fever and the only prescription is more cowbell". It's time we treat the cowbell with the respect it deserves.
As the business developer, you may be the lead singer, but unless you're embarking on a solo career, your band of doer-seller’s must each master their parts…Panelist and Co-Creator:
“More Cowbell” refers to something you need more of, a remedy. As Christopher Walken said in the infamous Saturday Night Live skit (alongside passionate cowbell player Will Ferrell), "I got a fever and the only prescription is more cowbell". It's time we treat the cowbell with the respect it deserves.
As the business developer, you may be the lead singer, but unless you're embarking on a solo career, your band of doer-seller’s must each master their parts and together you'll earn your place on the Grammy stage. This (jam) session will give you unique, fun, and proven methods to inspire even those who play cowbell to amp up their role in the business development efforts of the firm, keep them accountable, and reward those who step up and become your BD rock stars.
Join the moderator in talk-show style discussion with four industry experts who will share creative, successful, and positive techniques they have employed that changed the way their technical professionals look at business development, the way their firm’s leadership is measuring business development performance, and how these programs highlight BD rock stars their firms never knew they had.Other authors -
The Value of Tracking Pursuit Costs
SMPS Marketer
Responding to RFQ/Ps account for a large expenditure of marketing dollars, and yet many firms don’t know the impact of those activities on your firm’s bottom line. With marketing departments tasked with doing more with less, understanding the true value of a pursuit to your firm can provide guidance about where to spend precious dollars and resources that reap real results for your firm.
Other authorsSee publication -
The Value of Doing Good
AIA Practice Management Digest
With the holiday season mere weeks away, design firms are discussing charities and initiatives to support. For many firms, though, the thought of "doing good" is not just a seasonal approach.
Honors & Awards
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Weld Coxe Marketing Achievement Award
Society for Marketing Professional Services
The Society's highest honor salutes a remarkable AEC professional whose career achievements, leadership role, and lasting contributions to the industry are exemplary. Corlew joins a distinguished group of accomplished members who embody the mission and spirit of SMPS and are valued advisers to the organization. She is the 28th recipient of the award, named in memory of marketing pioneer, SMPS founder, and past honoree Weld Coxe.
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SMPS Fellow
Society for Marketing Professional Services
The Fellows of SMPS represent the highest level of experience and leadership in marketing within the design and building industries, and based on contributions to the profession, contributions to the Society, and mentorship impact.
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