Don Peppers

Don Peppers Don Peppers is an influencer

Menlo Park, California, United States
311K followers 500+ connections

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About

Don Peppers is recognized as a global authority on marketing and business competition.…

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Contributions

Activity

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Experience

  • CX Speakers LLC Graphic

    CX Speakers LLC

    Menlo Park, California

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    Menlo Park, CA

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    San Jose, California

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    Menlo Park, CA

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    London, San Francisco, Istanbul

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    Menlo Park, California, United States

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    Menlo Park, California, United States

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    New York City

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    Boston

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Education

  • Princeton University Graphic

    Princeton University

    Activities and Societies: President of the Graduate College House Committee

  • Activities and Societies: Varsity Cross Country, Speech and Debate, 100-Year Honor Roll

Publications

  • Managing Customer Experience and Relationships: A Strategic Framework (3rd ed.)

    Wiley

    Other authors
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  • Customer Experience: What, How and Why Now

    Customers use technology to become more knowledgeable, connected and discerning every day. But while they love technology's convenience they still crave empathetic, human connections. This collection of succinct and to-the-point essays on managing the individual customer experience is a how-to book for managers trying to sell to and serve customers, whether in the B2C or B2B space.

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  • Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits

    Penguin

    Because of the dramatic increase in the speed and volume of interaction, trust is becoming much more important. Consumers now hold businesses to a higher standard: PROACTIVE trustworthiness. This paperback is a comprehensively updated and reorganized edition of our original hard-cover book Extreme Trust, published in 2012.

    Other authors
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  • Return on Customer: Creating Maximum Value from Your Scarcest Resource

    Doubleday

    Proposes a business metric based on the customer base as a revenue-producing asset. Fast Company names Return on customer one of the 15 "most important reads" of 2005 and cited it again in 2007 on their list of the 25 "Best Books" in business.

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  • The One to One Future: Building Relationships One Customer At a Time

    Doubleday

    Widely credited with having kick-started the "CRM" revolution. Tom Peters proclaimed this book to be his choice for Book of the Year when it came out; while Business Week later called it "one of the bibles of new marketing."

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  • Customer Strategist

    Peppers & Rogers Group

    An executive journal from the consultants at Peppers & Rogers Group, the world's premier customer-focused management consulting firm, Customer Strategist is designed to provide insight that leads to innovative strategies for building more profitable customer relationships.

    See publication

  • LinkedIn "Influencer"

    Linked In

    Regular posts on customer experience, social media, trust, innovation, corporate culture, evidence-based management, and business life in general.

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Patents

  • Creation of a Virtual Community

    Issued US US20080082550

    In order to facilitate creation of a community without member-specific registration, one or more sibling identifiers with corresponding units to be distributed to other persons are allocated to a subscriber and the one or more sibling identifiers is associated with the subscriber's identifier. The subscriber may then give a unit to his/her friend and when the friend uses the unit, or more precisely a sibling identifier the unit relates to, the system will recognize that the subscriber and the…

    In order to facilitate creation of a community without member-specific registration, one or more sibling identifiers with corresponding units to be distributed to other persons are allocated to a subscriber and the one or more sibling identifiers is associated with the subscriber's identifier. The subscriber may then give a unit to his/her friend and when the friend uses the unit, or more precisely a sibling identifier the unit relates to, the system will recognize that the subscriber and the friend belong to the same community on the basis of the association formed when sibling identifiers were allocated. See http://www.google.com/patents/US20080082550?printsec=description#v=onepage&q&f=false

    Other inventors
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