Josh Dorfman
Charleston, South Carolina Metropolitan Area
12K followers
500+ connections
About
I build companies focused on solving climate change. I am co-founder and host of…
Articles by Josh
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When Capitalists Go Marching and Activists Go Shopping To Save The Planet
When Capitalists Go Marching and Activists Go Shopping To Save The Planet
By Josh Dorfman
Contributions
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What do you do if your brand identity clashes with consumer perception?
I’ve found in startups when brand identity clashes with consumer perception, the quickest method to course correct is to speak directly with people in your primary target market. For example, when I ran marketing at GoodGuide, a venture-backed provider of ratings on the health, environmental, and ethical performance of consumer products, we developed our identity around science-based authority and expertise. However, we started to get signals that our expertise was being questioned. So, we formed a “Mom Council” comprised of leading influencers in the natural and organic industry to create a mechanism for direct feedback. The insights we received were monumental in helping us evolve our brand and regain momentum.
Activity
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#MaterialMondays 37 Product: Mycelium composite Manufacturer: okom wrks labs Country: US A bit of variation from the @MaterialMondays format…
#MaterialMondays 37 Product: Mycelium composite Manufacturer: okom wrks labs Country: US A bit of variation from the @MaterialMondays format…
Liked by Josh Dorfman
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Incredibly excited to share that I got a chance to give a TED talk last week on Climate Capitalism. About how to change capitalism so that it works…
Incredibly excited to share that I got a chance to give a TED talk last week on Climate Capitalism. About how to change capitalism so that it works…
Liked by Josh Dorfman
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Pretty cool to stumble upon this today. We talk a lot about repairing or reusing rather than buying new. But with clothing (among too many other…
Pretty cool to stumble upon this today. We talk a lot about repairing or reusing rather than buying new. But with clothing (among too many other…
Liked by Josh Dorfman
Experience
Education
Publications
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The Lazy Environmentalist On A Budget: Save Money. Save Time. Save The Planet.
Stewart, Tabori & Chang
In The Lazy Environmentalist on a Budget, Josh Dorfman takes you inside the latest developments in green living to demonstrate how you can easily and affordably have your designer jeans and your planet too. From raising eco-conscious kids to greening your daily commute, Dorfman provides insights into the next wave of green innovation and the products and services that will lighten your planetary impact and lower your expenses.
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The Lazy Environmentalist: Your Guide To Easy, Stylish, Green Living
Stewart, Tabori & Chang
In The Lazy Environmentalist, Josh Dorfman provides comprehensive guidance to fashion-forward consumers who are as concerned about the long-term health of our planet as they are about the design of their bathroom fixtures. Covering topics that range from clothing to electronic gadgetry, home decor to recreation, and gardening to financial investment, Dorfman lets us know which trends to watch and which eco-conscious products—cars, toothbrushes, cell phones, pet accessories—to buy. Green, it…
In The Lazy Environmentalist, Josh Dorfman provides comprehensive guidance to fashion-forward consumers who are as concerned about the long-term health of our planet as they are about the design of their bathroom fixtures. Covering topics that range from clothing to electronic gadgetry, home decor to recreation, and gardening to financial investment, Dorfman lets us know which trends to watch and which eco-conscious products—cars, toothbrushes, cell phones, pet accessories—to buy. Green, it turns out, can be an extremely stylish color.
Honors & Awards
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Visionary Leadership Award for Sustainable Business
North Carolina Business Council
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Member, Governor Roy Cooper's Entrepreneurial Council for North Carolina
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Vanguard Award: "The Godfather of the Asheville Entrepreneurial Ecosystem" from Venture Asheville
Venture Asheville
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Inductee, International Green Industry Hall of Fame (IGIHOF)
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“Father of the Year”
Polarn O. Pyret
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The Lazy Environmentalist television series awarded “Best Reality Show” by Environmental Media Association
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Member, Newsweek’s Global Environment and Leadership Advisory Committee
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Honorary Chair, International Design and Furnishings Association (IDFA) Annual Conference
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Languages
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Chinese
Professional working proficiency
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French
Professional working proficiency
Recommendations received
1 person has recommended Josh
Join now to viewMore activity by Josh
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Selling on Offset is no longer King. It is now all about battery to solar ratio. #NEM3 for instance, was specifically launched to make #homeowners…
Selling on Offset is no longer King. It is now all about battery to solar ratio. #NEM3 for instance, was specifically launched to make #homeowners…
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Congratulations to my client, Jennifer Grayson, on the publication day of A CALL TO FARMS: Reconnecting to Nature, Food, and Community in a Modern…
Congratulations to my client, Jennifer Grayson, on the publication day of A CALL TO FARMS: Reconnecting to Nature, Food, and Community in a Modern…
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Evie Haupt, 75, planted something new in the ground to offset losses on her farm: wind turbines. She has three of them working the land year-round on…
Evie Haupt, 75, planted something new in the ground to offset losses on her farm: wind turbines. She has three of them working the land year-round on…
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This week we would like to recognize Molly Vinkler from the VentureSouth team! Molly has served as the VentureSouth Pipeline & Diligence Associate…
This week we would like to recognize Molly Vinkler from the VentureSouth team! Molly has served as the VentureSouth Pipeline & Diligence Associate…
Liked by Josh Dorfman
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What a fantastic #groundbreaking today for the Town of Woodfin, NC on the new Woodfin Riverside Park and Taylor’s Wave project. The Woodfin Greenway…
What a fantastic #groundbreaking today for the Town of Woodfin, NC on the new Woodfin Riverside Park and Taylor’s Wave project. The Woodfin Greenway…
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🎓 And That’s a Wrap! 🎓 We are thrilled to announce the successful graduation of our first official learning cohort for ‘Pivoting to Climate’ from…
🎓 And That’s a Wrap! 🎓 We are thrilled to announce the successful graduation of our first official learning cohort for ‘Pivoting to Climate’ from…
Liked by Josh Dorfman
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Had a great conversation yesterday with Ford CEO Jim Farley at Aspen Ideas about the huge risks and opportunities of the EV revolution for a company…
Had a great conversation yesterday with Ford CEO Jim Farley at Aspen Ideas about the huge risks and opportunities of the EV revolution for a company…
Liked by Josh Dorfman
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💥 Proud to announce the final close of the $150M Blackhorn Ventures Industrial Impact Fund II, which provides us the opportunity to continue to…
💥 Proud to announce the final close of the $150M Blackhorn Ventures Industrial Impact Fund II, which provides us the opportunity to continue to…
Liked by Josh Dorfman
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Our business is wrong about "creativity." I woke up before the roosters this morning to watch Mark Ritson's "Creativity is not enough" presentation.…
Our business is wrong about "creativity." I woke up before the roosters this morning to watch Mark Ritson's "Creativity is not enough" presentation.…
Liked by Josh Dorfman
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This is WHY you have a hard time believing the evolution of #WilmingtonNC from a fishing village service economy into the #1 startup ecosystem in the…
This is WHY you have a hard time believing the evolution of #WilmingtonNC from a fishing village service economy into the #1 startup ecosystem in the…
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Production has started on Plant Prefab's largest 100% affordable housing project to date! Construction costs should be half the average cost of…
Production has started on Plant Prefab's largest 100% affordable housing project to date! Construction costs should be half the average cost of…
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We are thrilled to announce the newest addition to the thinkPARALLAX team: Sami Grover! Sami brings a wealth of expertise in brand and sustainability…
We are thrilled to announce the newest addition to the thinkPARALLAX team: Sami Grover! Sami brings a wealth of expertise in brand and sustainability…
Liked by Josh Dorfman
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I am SO excited to share the official trailer for the Women of Carbon documentary. And so humbled to be included amongst such a powerhouse group of…
I am SO excited to share the official trailer for the Women of Carbon documentary. And so humbled to be included amongst such a powerhouse group of…
Liked by Josh Dorfman
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Exciting news for fellow sleep geeks! Equinox Hotels is hosting the first of its kind Global Sleep Symposium next week in NYC. I had the pleasure…
Exciting news for fellow sleep geeks! Equinox Hotels is hosting the first of its kind Global Sleep Symposium next week in NYC. I had the pleasure…
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