About
Deeply experienced executive with global multi-channel general management, sales…
Articles by Douglas C.
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Redefining the Retail Experience in the Digital Era — Again
Redefining the Retail Experience in the Digital Era — Again
By Douglas C. Straton
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Retail is Evolving. Here’s How Businesses Can Survive & Thrive
Retail is Evolving. Here’s How Businesses Can Survive & Thrive
By Douglas C. Straton
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Retail is Evolving - Here’s How Businesses Can Survive & Thrive
Retail is Evolving - Here’s How Businesses Can Survive & Thrive
By Douglas C. Straton
Activity
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If this is in your wheelhouse, apply. First, the core proposition fills a real business need. Second, great and very smart leadership at Catena.…
If this is in your wheelhouse, apply. First, the core proposition fills a real business need. Second, great and very smart leadership at Catena.…
Shared by Douglas C. Straton
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In case you were too busy thinking about Donald vs. Kamala or the Olympic Games in Paris … don’t forget to catch up on a great logistics IPO story…
In case you were too busy thinking about Donald vs. Kamala or the Olympic Games in Paris … don’t forget to catch up on a great logistics IPO story…
Liked by Douglas C. Straton
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I'm thrilled to announce my promotion to Lead Client Success Manager within the Enterprise Accounts Team at Bazaarvoice! ✨ 🎉 Looking back, joining…
I'm thrilled to announce my promotion to Lead Client Success Manager within the Enterprise Accounts Team at Bazaarvoice! ✨ 🎉 Looking back, joining…
Liked by Douglas C. Straton
Experience
Education
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Michigan State University
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Activities and Societies: Pi Kappa Alpha, Founding Father of MSU Iota Iota Chapter. Held a number of positions within organization. Work on a variety of political campaigns at both state and national level.
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Publications
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Microfulfillment and Robotics
USA Today
Short piece on the future of retail vis a vis microfulfillment, robotics and shopping experience.
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Entrepreneur: Can Robot Shoppers Tell If the Bananas Are Ripe?
Entrepreneur
Ideas for innovators and entrepreneurs as grocery stores navigate through pandemic-driven change.
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Business Insider: Retailers like Walmart, CVS, and Instacart are starting to chip away at Amazon's advertising dominance
Business Insider
Article on brick-and-mortar retailers ad platforms challenging Amazon, as well marketplace logisitics providers like Instacart.
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Business Insider: eCommerce Investments in Walmart, Target, Kroger
Business Insider
Key retailers with national reach and closed-loop measurement systems are refining their approach to retail platform media.
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Three Ways Consumers Will Change Retail in 2019
Morning Consult
Thought Leadership piece.
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Opinion: Three things companies need to know before ‘going digital’
MarketWatch
It starts with answering this question: ‘What is it you hope to accomplish?’
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Opinion: That last-minute impulse buy tells stores all about you
MarketWatch
In-store purchases leave a trail that follows you online
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The Digital Retail Experience Is About to Be Redefined -- Again
Entrepreneur
Imagine a frictionless retail ecosystem, just a step up from where we are now.
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Retail is evolving. Here's how businesses can survive and thrive
CNBC
Thought leadership piece.
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Opinion: How consumer companies can thrive in the age of millennials
MarketWatch
Younger people prefer experiences over products, so smart marketers will combine the two
Projects
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"Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media" by Jeremy Goldman, AMACOM 2013
Featured as a guest writer on getting executive buy-in and resources for online marketing.
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First-Ever YouTube Brand Store
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Social Commerce before there was Social Commerce. Lead with Google Media and brand teams for the creation of the first-ever YouTube Brand store recommending and utilizing Enhanced Product Content Syndication, Ratings and Reviews and Buy It Now technologies, with innovative Shopper Insights work validating and improving UX. Launched in May 2013, the store was an extension of the brand channel concept and allows the user to shop for products that are related to the featured brand, Tresemme…
Social Commerce before there was Social Commerce. Lead with Google Media and brand teams for the creation of the first-ever YouTube Brand store recommending and utilizing Enhanced Product Content Syndication, Ratings and Reviews and Buy It Now technologies, with innovative Shopper Insights work validating and improving UX. Launched in May 2013, the store was an extension of the brand channel concept and allows the user to shop for products that are related to the featured brand, Tresemme Haircare by Unilever.
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B2C eCommerce
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Development of strategy, business case and delivery of B2C eCommerce project.
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Post-Acquisition Integration
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Lead a cross-functional team to integrate a division of a Unilever acquisition into the business. This meant co-ordinating across teams from both the Unilever and acquired company's organization, as well as coordination with a related divestiture. Included sales, marketing and supply chain organizations and integration cut across all functions. Completed integration on time with no customer interruptions.
Other creators
Honors & Awards
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Wharton School Guest Lecturer
The Wharton School - University of Pennsylvania
Invited by Serguei Netessine of Wharton to lecture on my experiences in digital sales, marketing and value-creation related to digital transformation to an international group of C-level business leaders and owners.
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NYU Stern Guest Lecturer
NYU Stern
Invited by Sonia Marciano as lecturer and discussion leader for New York University Stern MBA program for Digital Commerce, Digital Transformation and strategy
Organizations
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NectarFirst
Strategic Advisor
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Mobile Marketing Association
Advisory Board - Digital & Digital Transformation
- PresentWork with the MMA on understanding and shaping the Digital and Digital Transformation space with other Chief Digital Officers across multiple industries.
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Alert Innovation
Advisory Board
- PresentProviding insight, connections and consultation to Alert Innovation's strategy, product design, go to market.
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Lubin School of Business, Pace University, NYC
Business Transformation Advisory member
-Working with team at Pace to help shape their Business Transformation coursework, speaking engagement, student mentoring.
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MikMak
Advisory Board
-Provide input to product design, roadmap, positioning for MikMak.
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Commerce Ventures
Advisor
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GS1 B2C Alliance
Member; Unilever Representative
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FedEx eCommerce Advisory Board
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-Part of a group of companies representing broader retail and manufacturing advising FedEx on potential strategies in the eCommerce space.
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Olapic
Advisory Board
-Gave input to product design, feature sets, positioning.
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Center for eCommerce Excellence
Board Member
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Recommendations received
4 people have recommended Douglas C.
Join now to viewMore activity by Douglas C.
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One of the best parts of attending Cannes Lions International Festival of Creativity with Bazaarvoice was getting to spend time with some of the…
One of the best parts of attending Cannes Lions International Festival of Creativity with Bazaarvoice was getting to spend time with some of the…
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Great day hosting most of the UK Product Development team in Belfast! Our hybrid work model with the main hub in Belfast allowed us to connect in…
Great day hosting most of the UK Product Development team in Belfast! Our hybrid work model with the main hub in Belfast allowed us to connect in…
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Stratably just released their updated Amazon Competitive Edge framework which prioritizes the highest impact levers brands should be investing in for…
Stratably just released their updated Amazon Competitive Edge framework which prioritizes the highest impact levers brands should be investing in for…
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