About
Doug Simon is the CEO of D S Simon Media, an award-winning Influencer Marketing firm that…
Articles by Doug
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What do Lady Gaga, LeBron James and D S Simon Media have in Common?
What do Lady Gaga, LeBron James and D S Simon Media have in Common?
By Doug Simon
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PR Tips for scoring broadcast coverage during the COVID crisis article in Bulldog Reporter
PR Tips for scoring broadcast coverage during the COVID crisis article in Bulldog Reporter
By Doug Simon
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Video: How Executives from Macy's, Danone, and More Get Their Executives on the News
Video: How Executives from Macy's, Danone, and More Get Their Executives on the News
By Doug Simon
Contributions
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How do you align your brand message and values with the influencer's content and audience?
The easiest place to find an influencer can be to look at someone who works for your company or uses your product or service. This the most overlooked category of influencer. In a survey we conducted at D S Simon Media, when given a choice, 94% of TV station producers preferred to interview someone who worked for the organization rather than a 3rd-party spokesperson. We've seen a dramatic increase in brands and non profits using their own spokespeople for satellite media tours. This is especially important if your brand values authenticity, doesn't want to be represented by someone who might be representing other brands in the future that don't align with you and have only a shallow knowledge of your space.
Activity
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I recently had the honor of speaking to Tricia Doyle Mahoney, Chief Marketing Officer of Twisted X Global Brands. One of her key strategies for…
I recently had the honor of speaking to Tricia Doyle Mahoney, Chief Marketing Officer of Twisted X Global Brands. One of her key strategies for…
Shared by Doug Simon
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FINN Managing Partner Amy Skelding and client Intrepid Travel’s VP of Global Communications Mikey Sadowski recently joined D S Simon Media to dive…
FINN Managing Partner Amy Skelding and client Intrepid Travel’s VP of Global Communications Mikey Sadowski recently joined D S Simon Media to dive…
Liked by Doug Simon
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Dara A. Busch, CEO of North America for Havas PR, recently joined the PR’s Top Pros Talk podcast; sharing her excitement about her new role and the…
Dara A. Busch, CEO of North America for Havas PR, recently joined the PR’s Top Pros Talk podcast; sharing her excitement about her new role and the…
Liked by Doug Simon
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During elections, audiences typically turn to TV news for information. However, local TV news is navigating a different landscape. According to our…
During elections, audiences typically turn to TV news for information. However, local TV news is navigating a different landscape. According to our…
Liked by Doug Simon
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In this episode of PR's Top Pros Talk, Nicole Rodrigues, CEO and Founder of NRPR Group, Inc and The Kingdom, reveals how she leverages her public…
In this episode of PR's Top Pros Talk, Nicole Rodrigues, CEO and Founder of NRPR Group, Inc and The Kingdom, reveals how she leverages her public…
Liked by Doug Simon
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I recently had the pleasure of interviewing Priscila Martinez, Founder and CEO of The Brand Agency: Creative Communications and Public Relations Firm…
I recently had the pleasure of interviewing Priscila Martinez, Founder and CEO of The Brand Agency: Creative Communications and Public Relations Firm…
Shared by Doug Simon
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