Drew Hawkins

Drew Hawkins

Atlanta, Georgia, United States
4K followers 500+ connections

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About

A former Division I distance runner, Drew continues to channel that same discipline from…

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Contributions

Activity

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Experience

  • Womble Bond Dickinson (US) LLP Graphic

    Womble Bond Dickinson (US) LLP

    Atlanta, Georgia, United States

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    Greater Atlanta Area

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    Greater Atlanta Area

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    Greater Atlanta Area

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    Atlanta

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    Greater Atlanta Area

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    Greater Atlanta Area

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    Greater Chicago Area

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    Greater Chicago Area

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    Bowling Green, KY

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Education

  • Western Kentucky University Graphic

    Western Kentucky University

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    Activities and Societies: Division I Cross Country and Track for WKU Campus Crusade for Christ Part of mission trips to: -Tijuana Mexico -Fort Apache, AZ -Devil's Lake, ND -Chicago, IL Chi Alpha Sigma Honor Society

    Named the Assistant Project Director at the Smokey Mountain Summer Project summer of 2008. Oversaw the operations of the project and led 30 college students in meetings and ministry projects/assignments for 9 weeks.

    Helped WKU win Sun Belt Conference championships in cross country, indoor and outdoor track. Started off as a walk-on for the team and worked myself into becoming a scholarship athlete by my senior year.

Licenses & Certifications

Volunteer Experience

  • Western Kentucky University Graphic

    National Board of Directors, Alumni Association

    Western Kentucky University

    - 3 years 1 month

    Education

    Spent three years volunteering time helping guide the marketing and communications efforts of the WKU Alumni Association.

  • Team Lead

    MATCH Atlanta

    - Present 10 years 5 months

    Poverty Alleviation

    Leading a team of six people from various brands and agencies to provide pro bono marketing strategy counsel to homeless organizations here in Atlanta. Currently helping Central Outreach and Advocacy and Gateway Center.

  • Everybody Wins! Atlanta Graphic

    Reader

    Everybody Wins! Atlanta

    - 8 months

    Children

    Spent time with the Engauge crew going to Centennial Academy reading to children once a week.

  • Assistant Project Director

    Campus Crusade for Christ

    - 3 months

    Civil Rights and Social Action

    Worked with international students who lived in the Smokey Mountains for summer jobs. Set up Internet cafes and weekly activities and outreach. In addition, oversaw the operations of 30 college students working in the mountains for 9 weeks.

Publications

  • Pinterest: Social Media's Newest Sweetheart

    Engauge

    We created this report to educate brands about the opportunities of Pinterest. To get a handle on the opportunities, we needed to sift through the buzz, explore the usage patterns and analyze the data. So we did primary research in the form of surveys as well as social listening through Crimson Hexagon. Most notably, we had the opportunity to work with HPCC Systems from LexisNexis Risk Solutions – an open source, enterprise-proven Big Data analytics provider, which gave us quality insight into…

    We created this report to educate brands about the opportunities of Pinterest. To get a handle on the opportunities, we needed to sift through the buzz, explore the usage patterns and analyze the data. So we did primary research in the form of surveys as well as social listening through Crimson Hexagon. Most notably, we had the opportunity to work with HPCC Systems from LexisNexis Risk Solutions – an open source, enterprise-proven Big Data analytics provider, which gave us quality insight into the true data behind the platform.

    Other authors
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  • F8 Developer Conference

    Engauge

    At Facebook's annual developers conference in September, the company announced several updates to the platform that will drastically change the way people interact with brands. They've completely turned Facebook engagement as we know it on its head.

    Other authors
    See publication

Projects

  • Social Networking to Social Niche-working

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    In today’s online world, most people and brands are consumed with thoughts of hitting a “critical mass.” As time goes on, it’s the “credible mass” that will be the most powerful. This presentation, part of Fuel Innovation, an event at Engauge, walks through primary research and firsthand experience with online platforms such as Pinterest, Untapped, Instagram, Path and much more.

    Other creators
    See project

  • Pinterest: Social Media's Newest Sweetheart

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    In the fall of 2011, I recognized a huge surge in interest in Pinterest. The user base grew exponentially, and the users weren't the typical tech start-up-types. They were the 25-40 year old women who were taking time out of their day and out of their time previously spent on Facebook. They were flocking to the newest shiny social media platform, Pinterest. Pinterest thrives off of the natural instinct to appreciate photos and multimedia content.

    We created this report to educate brands…

    In the fall of 2011, I recognized a huge surge in interest in Pinterest. The user base grew exponentially, and the users weren't the typical tech start-up-types. They were the 25-40 year old women who were taking time out of their day and out of their time previously spent on Facebook. They were flocking to the newest shiny social media platform, Pinterest. Pinterest thrives off of the natural instinct to appreciate photos and multimedia content.

    We created this report to educate brands about the opportunities of the platform. To get a handle on the opportunities, we needed to sift through the buzz, explore the usage patterns and analyze the data. So we did primary research in the form of surveys as well as social listening through Crimson Hexagon. Most notably, we had the opportunity to work with HPCC Systems from LexisNexis Risk Solutions – an open source, enterprise-proven Big Data analytics provider, which gave us quality insight into the true data behind the platform.

    Other creators
    See project

Honors & Awards

  • LMA Southeast First Place Award: Communications: Content Marketing

    Legal Marketing Association

    Our marketing team won first place in the Communications: Content Marketing category for its external digital resource, “Navigating the Legal Challenges of COVID-19”. In the midst of the pandemic, this resource guide offered new alerts and guidance for various industries in addition to dedicated hubs offering guidance around workforce developments, data privacy, regulatory and other importance areas of concern for our clients. The website offered these dedicated resource hubs in addition to a…

    Our marketing team won first place in the Communications: Content Marketing category for its external digital resource, “Navigating the Legal Challenges of COVID-19”. In the midst of the pandemic, this resource guide offered new alerts and guidance for various industries in addition to dedicated hubs offering guidance around workforce developments, data privacy, regulatory and other importance areas of concern for our clients. The website offered these dedicated resource hubs in addition to a webinar library, podcasts, an interactive 50-guide to reopening guidance and a “Return To Work” guide in user-friendly flipbook format.

  • LMA Southeast Third Place: Technology Applications and Innovative Use of Software, Technology and Other Platforms

    Legal Marketing Association

    The Digital Marketing team won third place in the Technology: Applications and Innovative Use of Software, Technology and Other Platforms category for the development of digital employee advocacy via EveryoneSocial. EveryoneSocial is designed to save attorneys valuable time by offering curated content to share on social media platforms. By sharing both content produced by the firm and content that is relevant to the various sectors and services, the firm can expand its own digital share of…

    The Digital Marketing team won third place in the Technology: Applications and Innovative Use of Software, Technology and Other Platforms category for the development of digital employee advocacy via EveryoneSocial. EveryoneSocial is designed to save attorneys valuable time by offering curated content to share on social media platforms. By sharing both content produced by the firm and content that is relevant to the various sectors and services, the firm can expand its own digital share of voice while helping attorneys build their own marketplace eminence online.

  • PRSA Phoenix Award

    PRSA

    Part of the team that won a 2016 PRSA Phoenix Award for our "Delivering on Customer Experience" campaign; the social media component of that campaign also won an Award of Excellence.

  • Nate Arkes Superior Performance Award

    Hinda Incentives

    Hinda issued an award for the top performing employees in their company in the fiscal year. My work building out a digital presence, running paid online media campaigns and taking over as the Salesforce.com administrator was recognized with this award.

  • PMA Markie Award for Best Television Ad

    Bowling Green Professional Marketing Association

    A television ad I wrote, storyboarded, directed, shot and edited won that year's award for Best Television Ad. The ad celebrated the five year anniversary of Imagewest and helped drive record attendance to our agency's open house event that year.

Languages

  • English

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  • Spanish

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Organizations

  • Legal Marketing Association

    Member

    - Present

  • Atlanta Interactive Marketing Association

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    - Present

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