About
Daniel Langer is named one of the global "Top Five Global Luxury Key Opinion Leaders to…
Articles by Daniel André
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In the rapidly changing world of luxury, the idea that brands can rely solely on their name to guarantee success is a misconception. Every…
In the rapidly changing world of luxury, the idea that brands can rely solely on their name to guarantee success is a misconception. Every…
Posted by Daniel André Langer
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My latest luxury unfiltered column shows how luxury brands can navigate challenging times. #luxury #extremevaluecreation…
My latest luxury unfiltered column shows how luxury brands can navigate challenging times. #luxury #extremevaluecreation…
Liked by Daniel André Langer
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This week on Luxury Unfiltered: "Connecting with ultra-luxury clients" by Daniel André Langer, founder and CEO of consulting firm Équité. “For…
This week on Luxury Unfiltered: "Connecting with ultra-luxury clients" by Daniel André Langer, founder and CEO of consulting firm Équité. “For…
Liked by Daniel André Langer
Experience
Education
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Business Administration, Luxury, Price Management, Competitive Strategy, Econometrics
Master thesis in marketing as part of a consulting project with Deutsche Bank. Visiting Scholar at Warsaw Business School for a cross-university research exchange project.
Daniel's doctoral research and thesis center around luxury marketing and led to several new findings that significantly broaden the scope of luxury research including the development of a luxury index that allows to to analyze…Business Administration, Luxury, Price Management, Competitive Strategy, Econometrics
Master thesis in marketing as part of a consulting project with Deutsche Bank. Visiting Scholar at Warsaw Business School for a cross-university research exchange project.
Daniel's doctoral research and thesis center around luxury marketing and led to several new findings that significantly broaden the scope of luxury research including the development of a luxury index that allows to to analyze and benchmark categories in regards to luxuriousness. It leads to a set of strategies for managers to manage luxury more profitably.
Presented dissertation research findings at the Marketing Science Conference 2009, and attended Doctoral Consortium with John D. C. Little, Ann Arbor, Michigan.
Publications
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Langer & Heil: Luxury: Marketing and Management
Center for Research on Luxury, 268 pages
The book "Luxury Marketing & Management" highlights latest developments on luxury and strategies for managers on the profitable and sustainable management of luxury brands. It has become what many call the “gold standard” in luxury publications and it is used in Universities all around the world. It is currently translated into Chinese, Japanese and Korean. Among others it is recommended by the world's leading luxury experts such as the professors David B. Montgomery, Stanford University &…
The book "Luxury Marketing & Management" highlights latest developments on luxury and strategies for managers on the profitable and sustainable management of luxury brands. It has become what many call the “gold standard” in luxury publications and it is used in Universities all around the world. It is currently translated into Chinese, Japanese and Korean. Among others it is recommended by the world's leading luxury experts such as the professors David B. Montgomery, Stanford University & Singapore Management University, Kris Helsen, Hong Kong University of Science & Technology und Gilles Laurent, HEC Paris as well as CEOs and executive board members of top Luxury Companies, such as Rolls-Royce, Audemars Piguet and Louis Vuitton.
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Langer, Heil, Grund (2012): Der Luxury Index
Markenartikel
A new tool helps to identify the luxury potential of markets and products: The Luxury-Index deepens the understanding of luxury and improves the competitiveness, profitability and innovation power of luxury brands.
Other authorsSee publication -
Book - Langer (2008): The Luxury Formula
University of Mainz, 463 pages
The book has the ambition to decode luxury by answering the questions what luxury is and how to manage it. Being one of the first comprehensive dissections of luxury, it provides among others:
- Sharp operational definitions of luxury
- A framework of luxury, leading to a structural luxury model.
- Identification of key concepts: luxury signaling and added luxury value
- Decoding "hidden aspects" of luxury, providing a set of key items.
- Identification of a broad set of luxury…The book has the ambition to decode luxury by answering the questions what luxury is and how to manage it. Being one of the first comprehensive dissections of luxury, it provides among others:
- Sharp operational definitions of luxury
- A framework of luxury, leading to a structural luxury model.
- Identification of key concepts: luxury signaling and added luxury value
- Decoding "hidden aspects" of luxury, providing a set of key items.
- Identification of a broad set of luxury drivers.
- A cross-country study (Europe, USA, Japan, China) to test a set of research hypotheses, distilling and confirming fundamental insights.
- An analysis of fifty categories on luxuriousness utilizing a newly presented luxury index.
- A set of strategies for managers to manage luxury more profitably.
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Langer & Heil: Luxury Essentials - Essential Insights and Strategies to Manage Luxury Products
Center for Research on Luxury
This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors’ groundbreaking book "Luxury: Marketing & Management" - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet…
This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors’ groundbreaking book "Luxury: Marketing & Management" - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide the best format for people on the go yet provide a comprehensive entry into this fascinating world of luxury with its most unique products, ideas and challenges for consumers, managers and also scientists. Daniel A. Langer & Oliver P. Heil on why they wrote this book: "Whether we teach luxury to students or have discussions with luxury professionals or talk to luxury consumers, one common theme emerges again and again: While luxury seems to be easy to grasp at first, it quickly evolves into a most complicated endeavor. That is, its management poses most unique challenges, e.g. as price is often seemingly irrelevant. While intuitively there should be a lot of publications on luxury that really matter, there are only a few that try to meet the luxury challenge." "Luxury Essentials" has the ambition to provide what many call the “gold standard” in luxury publications “Luxury: Marketing & Management” to a much broader audience. It covers the key content in an essential, more compact, easy to digest format. To those who want to go beyond the essentials and get additional inspiration by more background and more examples, the original textbook would seem to be a natural next step to read.
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Honors & Awards
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Top Five Luxury KOL to watch
Netbase Quid
Named the leading luxury influencer worldwide in 2020. “Our KOL list reveals a sampling of people that any company should be paying attention to if they hope to follow their success.”
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Doctoral thesis "Decoding Luxury" awarded Summa Cum Laude
Johannes Gutenberg-Universität Mainz
Decoding Luxury - The doctoral thesis was the first comprehensive study dissecting the drivers of luxury and extreme value to help managers in creating more successful luxury strategies and achieve competitive advantage. The research findings were presented at the Marketing Science Conference at Ross School, University of Michigan, in 2009.
Languages
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English
Native or bilingual proficiency
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German
Native or bilingual proficiency
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Portuguese
Native or bilingual proficiency
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Spanish
Full professional proficiency
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French
Professional working proficiency
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Italian
Limited working proficiency
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Japanese
Limited working proficiency
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