Mike Mayer

Building an e-commerce site is just the first step—getting customers and staff to use it is the real challenge!

In this article I wrote for IMARK Electrical, I outlined strategies to enhance engagement and drive usage.

Learn how to implement effective training, rewards systems, and customer incentives that make your e-commerce platform indispensable.

🚀 Unlock the potential of LinkedIn for your business!

Check out this article I wrote for Digital Commerce 360, where I discuss innovative LinkedIn strategies for building your sales network and pipeline.

From optimizing profiles to automating personalized drip campaigns, learn how to engage with prospects effectively.

If you're looking to transform your LinkedIn approach, this is a must-read.

Is your digital presence working for you? In this article I wrote for Digital Commerce 360, I discuss how a strong digital marketing strategy can help structural engineers communicate their value and differentiate themselves in a competitive market.

Learn how to optimize your online presence, engage with clients, and showcase your unique offerings. Don't miss out on these insights!

When employees at Crescent Electric Supply Co. started figuring out how to help customers, the electrical products distributor started to find its footing in business-to-business e-commerce.

Audio recording of B2B Workshop Keynote from IRCE.

It is great to see so many B2B focused tracks this year. Mayer will discuss how Crescent Electric, a company with $1.2 billion in sales, is going through a major shift in how it goes to market...

You can sing the praises of your e-commerce channel, but it’s all for naught if your customers ignore it.

You're not getting your message across. They're deleting your emails, hiding your social media posts and trashing your junk mail...

After nearly 100 years in business, Crescent Electric ($1.2B) is going through a major shift in how they go to market. From a traditional inside/outside sales staff model to a new modern omnichannel presence, Crescent quickly built out their e-commerce channel pushing them ahead of their competition...

Figuring how to improve Google search rankings can be tough, but no matter what you sell online, B2B e-commerce veteran Michael Mayer offers a way to get Google on your side.

Gaining customer traffic through search engine optimization is a marathon, not a sprint. B2B e-commerce expert Michael Mayer offers 10 important steps to take along the way.

After building a world-class e-commerce site, we sat back and waited for the masses to flock; and flock they did NOT. Why didn't they flock? The flock couldn't find us to flock...

To be successful, a B2B e-commerce site must do more than sell to customers. It must also get buy-in from the seller’s employees.

Building a successful B2B e-commerce channel involves more moving parts than most executives can imagine—and the most important part isn't of a digital nature.

I had to learn my lesson the hard way; that if you don't get nearly all of your employees supporting your e-commerce initiative, it's not going to have legs...

Being tasked with launching a B2B e-commerce operation can be a scary undertaking, but there are ways to prepare that make it less so.

The year is 1993. I'm 18 years old and I'm watching my parents drive away after dropping me off at Indiana University Bloomington. After I'm merely a speck in their rearview mirror, a mix of emotions begin to set in. The first is Fear. Fear of not choosing the right classes. Fear of starting a new social life. Fear of finding my way around campus. And… Show more

Being tasked with launching a B2B e-commerce operation can be a scary undertaking, but there are ways to prepare that make it less so.

The year is 1993. I'm 18 years old and I'm watching my parents drive away after dropping me off at Indiana University Bloomington. After I'm merely a speck in their rearview mirror, a mix of emotions begin to set in. The first is Fear. Fear of not choosing the right classes. Fear of starting a new social life. Fear of finding my way around campus. And fear of how I'm going to chart a course to better my life... Show less

Crescent Electric Supply Company recently launched a completely redesigned ecommerce site. Industrial Distribution had the chance to speak with Mike Mayer, the Director of E-Business Strategy and Commerce, about strategy and his experience in rolling out the platform.

-Written by Abbigail Kriebs, Associate Editor