About
I help you create a sustainable, healthy, vibrant brand by teaching you and your team the…
Articles by Ethan
-
No, advertising is not a tax you pay for being unremarkable
No, advertising is not a tax you pay for being unremarkable
By Ethan Decker
Contributions
Activity
-
In today’s highly personal and intimate newsletter, everyone’s favorite writer, Claire Strickett, returns to talk about decision-making under…
In today’s highly personal and intimate newsletter, everyone’s favorite writer, Claire Strickett, returns to talk about decision-making under…
Liked by Ethan Decker
-
Bottles of wine always seem like a strange size to me. 750ml seems a bit big, 375ml is a bit small. Wouldn't 500ml be better? Some people think…
Bottles of wine always seem like a strange size to me. 750ml seems a bit big, 375ml is a bit small. Wouldn't 500ml be better? Some people think…
Liked by Ethan Decker
-
📢 For all marketing people on LinkedIn... Here's my quarterly* reminder: ❎ Clever ads are not genius - they're clever ✅ Ideas that change the…
📢 For all marketing people on LinkedIn... Here's my quarterly* reminder: ❎ Clever ads are not genius - they're clever ✅ Ideas that change the…
Liked by Ethan Decker
Experience
Education
Volunteer Experience
-
Marketing Committee member
Motus Theater
- 2 years 5 months
Civil Rights and Social Action
Motus Theater creates original theater to facilitate dialogue on critical issues of our time. It uses the power of art to build alliances across diverse segments of our community.
-
Marketing Advisor
New Horizons Cooperative Preschool
- 1 year
Education
Developed marketing strategy that successfully rebranded the school to attract its ideal families. Led brand and website redesign.
-
Marketing Specialist
Colorado Inclusive Economy
- Present 4 years 4 months
Civil Rights and Social Action
Developing and leading marketing strategy across the movement.
-
Business Mentor
The 30 Minute - University of Planning
- Present 3 years 9 months
Education
I mentor folks in marketing and advertising, whether they're new to the field or just wanting more guidance in their career.
Publications
-
Advertising Isn’t Evil; It’s Nature
Huffington Post
There are many reasons advertising is seen as a dirty profession full of snake oil salesmen. But the object of people’s ire isn’t quite on target. It’s not advertising’s fault. And oddly enough, the explanation comes not from inside the world of business, but from the great outdoors....
-
Marketing to Primates
Planningness 2011
A presentation at the 2011 Planningness Conference held in Minneapolis on how to market to primates. In other words, what should we know from evolution and biology that helps us understand the human animal?
-
Using Science and Psychology to Influence Shopping Behavior
Planningness Conference 2010
Why do humans show irrational brand preference? How do we respond to color? When do shopping behaviors go from unconscious to conscious? Today we’ll focus on the laws of shopper psychology and see what they can teach us about marketing.
Other authorsSee publication -
Energy and material flow through the urban ecosystem
Annual Review of Energy and the Environment
Honors & Awards
-
Reggie Award - Bronze
Brand Activation Association
Kellogg's Captain America: Civil War VR
Bronze, Sponsorship and Licensed Property
https://itunes.apple.com/us/app/kelloggs-marvels-civil-war-vr/id1093762466?mt=8
https://vimeo.com/163577653
-
Reggie Award - Silver
Brand Activation Association
Naked Juice "Drink Good Do Good" cause marketing program.
Silver for Partnership Campaign
https://www.youtube.com/playlist?list=PLHBuBpIZ_moGpNb5JTYDmtIk1tmy_40mk -
Reggie Award - Bronze
Brand Activation Association
IZZE "Friendsgiving"
Bronze, Small Budget Campaigns (Budget Under $250,000)
http://www.adweek.com/digital/instagram-hack-friendsgiving-has-heavy-amazon-and-pinterest-push-168153/
http://www.izze.com/friendsday/ -
Reggie Award - Gold
Brand Activation Association
Naked Juice "Drink Good Do Good" Cause Program
Gold, Local, Regional Market Campaigns
http://www.drinkgooddogood.com/
http://www.prnewswire.com/news-releases/naked-juice-launches-drinkgooddogood-social-media-campaign-to-generate-500000-pound-donation-of-fruits-and-vegetables-to-wholesome-wave-300129684.html -
Reggie Award - Bronze
Brand Activation Association
Pringles Flavor Slam at Walmart
http://www.baalink.org/pcontent/show/id/reggie-2015-kellogg
https://vimeo.com/105810095 -
Reggie Award - Silver
Brand Activation Association
IZZE Friendsday Night
http://www.baalink.org/pcontent/show/id/reggie-2015-izze -
The Internationalist Awards - Silver
The Internationalist
IZZE Friendsday Night
http://www.baalink.org/pcontent/show/id/reggie-2015-izze -
ADCD
Art Directors Club of Denver
Pokemon "Gotta Catch 'Em All" game
http://venturebeat.com/2013/09/16/nintendo-releases-gotta-catch-em-all-remix-music-video-for-pokemon/ -
Effie - Bronze
Effie Worldwide
Kellogg's "The Start" Olympic program
https://effie.org/case_studies/case/2177
-
Effie, Shopper Marketing - Gold
Effie Worldwide
Kellogg's Walmart "Back to School" program
http://www.integer.com/kelloggs-1
https://effie.org/case_studies/case/2272
-
Reggie Award - Gold
Promotional Marketing Association
P&G Gain Detergent, "Love At First Sniff"
Languages
-
French
Elementary proficiency
Recommendations received
7 people have recommended Ethan
Join now to viewMore activity by Ethan
-
THE COLLAPSE OF DOLLAR TREE—IS THE US ECONOMY IN TROUBLE? Last week, I wrote a post on the collapse of the share price of Dollar General, a small…
THE COLLAPSE OF DOLLAR TREE—IS THE US ECONOMY IN TROUBLE? Last week, I wrote a post on the collapse of the share price of Dollar General, a small…
Liked by Ethan Decker
-
Latest Episode Alert on Business as UNusual! In our latest episode, Authentic Edge, we dive into the dynamic world of marketing and entrepreneurship…
Latest Episode Alert on Business as UNusual! In our latest episode, Authentic Edge, we dive into the dynamic world of marketing and entrepreneurship…
Liked by Ethan Decker
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Ethan Decker in United States
-
Ethan Decker
Incoming PhD candidate University of Pennsylvania
-
Ethan Decker
Hospitality Manager at Home Sweet Hudson
-
Ethan Decker
CEO of Jerry and Keith's Inc.
-
Ethan Decker
Continual. Daily. Progression. ✨ IT Professional ✨ Tier 2 Desktop Support
28 others named Ethan Decker in United States are on LinkedIn
See others named Ethan Decker