About
A credible strategist, I transform client brands, shape conversations, and bring clarity…
Articles by Ekaette
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Why Differences are Valued Assets in the Workplace
Why Differences are Valued Assets in the Workplace
By Ekaette Kern
Contributions
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You're navigating the challenges of marketing entrepreneurship. How can you overcome them successfully?
I agree, your unique value proposition (UVP) is certainly your secret weapon in the crowded marketplace. It's what sets you apart from the competition and gives customers a reason to choose you. Crafting a clear UVP involves introspection and creativity. You must distill the essence of what you offer into a concise statement that captures the benefits and unique advantages of your products or services. This isn't just a tagline—it's a promise to your customers that needs to be reflected in every aspect of your marketing efforts. At Tenet Consultancy, we help you ensure that your UVP is seamlessly integrated into your brand strategy, providing a strong foundation for all your marketing initiatives.
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You're creating content for multilingual audiences. How can you overcome language barriers effectively?
Absolutely agree! Professional translators are indeed crucial for effective communication across different languages. Their expertise goes beyond mere translation, encompassing the nuances of cultural context and emotional tone. As native speakers, they bring an invaluable understanding of the cultural intricacies that can make or break the success of your message. Investing in their skills ensures that your content not only reaches but deeply resonates with your target audience, fostering authentic connections and engagement. In today's global market, this level of localization is essential for building trust and driving meaningful interactions.
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How can you choose the best communication channels for different types of journalists?
In the dynamic world of PR, choosing the right communication channels for different journalists is key. Whether it's a seasoned reporter or a niche blogger, tailor your approach: (1) Research First: Understand the journalist's preferred platforms and topics. Twitter for real-time updates? Email for in-depth pitches? Tailor your strategy. (2) Pitch Persona: Craft pitches that align with the journalist's style. Personalization goes a long way in capturing their attention. :memo: (3)Timing Matters: Some journalists thrive on morning emails, while others prefer afternoon calls. Respect their schedules for a better chance of engagement. preferences.
Activity
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This was such a great event. Shout out to Aache Harrison for curating a bomb-ass experience! We'll host more of these sessions, so you want to make…
This was such a great event. Shout out to Aache Harrison for curating a bomb-ass experience! We'll host more of these sessions, so you want to make…
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I am honored and excited to be the new City Administrator for the City of Warner Robins. Together with an outstanding staff of 650 professionals, I…
I am honored and excited to be the new City Administrator for the City of Warner Robins. Together with an outstanding staff of 650 professionals, I…
Liked by Ekaette Kern
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In today’s work environment, trust is everything. But how do you measure something as intangible as trust? That's where the Trust Quotient (TQ) comes…
In today’s work environment, trust is everything. But how do you measure something as intangible as trust? That's where the Trust Quotient (TQ) comes…
Liked by Ekaette Kern
Licenses & Certifications
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Certified Life Coach
International Coaching Science Research Foundation
Issued
Volunteer Experience
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Advisor
Women's Entrepreneurial Opportunity Project, Inc.
- Present 3 years 6 months
Economic Empowerment
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MAIP Coach
4A's
- 4 months
Arts and Culture
By combining real-world work experience, training and development, and networking opportunities within the industry, MAIP participants gain a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.
At its core, MAIP is a talent development program dedicated to our industry and created…By combining real-world work experience, training and development, and networking opportunities within the industry, MAIP participants gain a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.
At its core, MAIP is a talent development program dedicated to our industry and created by our industry. The moment MAIP fellows are selected they begin cultivating tangible, transferable skill-sets through Spring Training, a 12 week virtual series; connecting with their MAIP mentor(s); and collaborating with cross-national teams on a project brief. Throughout the summer, fellows placed in major markets participate in agency sponsored professional development workshops and seminars, which provide a deeper dive into the various advertising and media disciplines. The workshops also grant fellows the opportunity to learn more about the host agency’s culture through networking with agency professionals post-workshop and agency tours. -
Honors & Awards
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2015 Digital Marketer of the Year - Finalist
Technology Association of Georgia - Marketing Society
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Phoenix Award
City of Atlanta
On behalf of the People of Atlanta, I commend RAGTRADE Atlanta Fashion Industry Leaders for their contribution to the development and growth of the fashion, design and retail industry in the City of Atlanta. RAGTRADE Atlanta has worked diligently to promote and showcase the established and up-and-coming talent that is present in our city. I salute RAGTRADE Atlanta for its commitment to Atlanta's arts, fashion and design communities. Events and celebrations such as tonights fashion show…
On behalf of the People of Atlanta, I commend RAGTRADE Atlanta Fashion Industry Leaders for their contribution to the development and growth of the fashion, design and retail industry in the City of Atlanta. RAGTRADE Atlanta has worked diligently to promote and showcase the established and up-and-coming talent that is present in our city. I salute RAGTRADE Atlanta for its commitment to Atlanta's arts, fashion and design communities. Events and celebrations such as tonights fashion show highlights the rich talent and collaborative environment Atlanta is known for. On behalf of the City of Atlanta, I salute RAGTRADE Atlanta and wish the organization continued success. Mayor Kasim Reed. Mayor of Atlanta
Organizations
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OnBoard Inc.
Member
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PRSA of Georgia
Professional Advisor
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Technology Association of Georgia
Member
- Present -
Public Relations Society of America - Georgia Chapter
Member
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The Black Public Relations Society of Atlanta
Member
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TAG Marketing Society
Board Member
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High Museum of Art
Member
Recommendations received
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LinkedIn User
2 people have recommended Ekaette
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