Elena Klau

Elena Klau

New York, New York, United States
2K followers 500+ connections

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About

Establishing Momentum's Strategy and Insights unit, Elena unites all agency talent…

Activity

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Experience

  • Momentum Worldwide Graphic

    Momentum Worldwide

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  • -

    New York, NY

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    Greater New York City Area

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    New York City

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    New York, New York

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Education

  • Columbia Business School Graphic

    Columbia University - Columbia Business School

  • Activities and Societies: Elizabeth Somers Fellowship Award Recipient Ph.D Candidate, Political Science Graduate Teaching Assistant, Comparative Politics & International Relations

  • Activities and Societies: Rockefeller Center Leadership Fellowship London School of Economics Exchange Program, International Relations Women's Varsity Tennis Club Tennis Team Founder Minority Recruitment Officer, Admissions Office

  • Foreign Study Program, Dartmouth College

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Volunteer Experience

Publications

  • We Know Experiences

    Momentum Worldwide

  • We Know Gamers

    Momentum Worldwide

  • We Know Sports Fans

    Momentum Worldwide

  • We Know Music Fans

    Momentum Worldwide

  • Brands Must Turn to the Dark Data Side

    Adweek

    See publication

  • Socialise the Selfie

    AdMap

    This article discusses the impact of social media in allowing consumers to create a public image of themselves - Brand Me - and identifies three key trends. These trends should not be considered short-term, as they are an expression of long-standing consumer desires. 'You only live once' (YOLO) is a trend that focusses on experiences over things, with these being shared on social media: brands that deliver experiences in unexpected ways will be appreciated and shared by consumers. 'The rise of…

    This article discusses the impact of social media in allowing consumers to create a public image of themselves - Brand Me - and identifies three key trends. These trends should not be considered short-term, as they are an expression of long-standing consumer desires. 'You only live once' (YOLO) is a trend that focusses on experiences over things, with these being shared on social media: brands that deliver experiences in unexpected ways will be appreciated and shared by consumers. 'The rise of the selfie' trend (posting self-portraits online) allows people to create images and decide how to present themselves to the world, the opportunity for marketers is twofold: celebrity selfies may help brands to promote products, and selfies shared by consumers often include products they like. The final trend - zero distancing - describes the ability of fans to communicate directly with celebrities. Marketers should pay attention to this trend as celebrities that have closer connections with fans are more influential.

    See publication

  • Live Events Are King For Getting People To Recommend and Buy Brands

    AdWeek

    See publication

  • Marketers Could Benefit From A Small Data Strategy

    Adweek

    See publication

Patents

  • Multidimensional Machine Learning Data and User Interface Segment Tagging Engine Apparatuses, Methods and Systems"

    US No. 62/598,847

Courses

  • Competing on Business Analytics and Big Data

    Harvard Business School

Projects

  • Event Tech Speaker -- Experience Design

  • Sports Business Journal Conference -- Sabermetrics Panel Presenter

    - Present

  • Fast Company Innovation Festival, Speaker Presenter

  • EventTech 2014, Speaker/Presenter

    Presenter at EventTech 2014; Two sessions: 1) Creating Your Small Data Strategy 2) 10 Ways to Protect Your Event Data

  • XCMO Conference, Panelist

  • The Big Shopping Shakeup, Speaker

  • We Know Brand Experiences

    Research Lead , Author of Proprietary Global Study for Momentum Worldwide

  • We Know Fan Journeys

    Research Lead/Author of Proprietary Global Study for Momentum Worldwide

  • Social Media Week, NY, Panelist

  • Female Quotient Lounge

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Honors & Awards

  • 40 under 40

    Sports Business Journal

  • Who's Who of Shopper Marketing

    Path to Purchase Institute

  • Who's Who of Shopper Marketing

    Path to Purchase Institute

  • Who's Who of Shopper Marketing

    Path to Purchase Institute

  • Who's Who of Shopper Marketing

    Path to Purchase Institute

  • Judge

    Effies, Reggies, AMA

Organizations

  • McCann Worldgroup Strategy Leadership Council

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  • Momentum Executive Leadership Council

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