Elizabeth Earin

“I have been working closely with Elizabeth for approximately six years, and I can confidently say that she is an exceptional marketing professional. With over two decades of experience, she brings a wealth of knowledge and a strategic mindset that has allowed Hatco Corporation to grow our digital marketing footprint and connect with our customers in new ways. Elizabeth’s strengths include, but are not limited to, the following: 1. Strategic Vision: Elizabeth excels in both high-level strategy and hands-on execution. Her ability to see the big picture while also diving into the details ensures that marketing initiatives align with overall business goals. 2. Industry Expertise: Having worked across diverse industries, including B2B and B2C, Elizabeth understands the nuances of different markets. She tailors her strategies to fit the unique needs of each industry, resulting in impactful solutions. 3. Technology Savvy: Elizabeth stays ahead of the curve by leveraging advanced technologies. Her proficiency with marketing automation platforms (such as Marketo, Mautic, HubSpot, and ActiveCampaign) and CRM systems (like Salesforce and Pipedrive) allows her to optimize performance and drive results. 4. Creative Problem Solver: When faced with challenges, Elizabeth thinks outside the box. Her innovative solutions have a positive impact on the bottom line. As a recent example of this, Hatco Advertising was able to connect a large opportunity in Salesforce with a website visit through our lead scoring initiative Elizabeth put in place. This is a big win for our company! I highly recommend connecting with Elizabeth Earin. Her expertise and passion for marketing make her an invaluable asset to any organization. She will be sorely missed by her friends at Hatco and we wish her all the best in her future endeavors.”

“I had the pleasure of working with Elizabeth for nearly 3 years at Brilliant Metrics. As a direct report and frequent collaborator on key accounts, I was constantly impressed and motivated by her ability to balance her internal leadership role while delivering strong service to our clients. I also truly felt supported in my career growth while reporting to Elizabeth and gained an incredible amount of knowledge working alongside her. Whether collaborating on strategy or analyzing performance results, Elizabeth consistently proved herself as a thought leader and seamlessly leveraged her knowledge with clients and the team. Her positive leadership style and expertise made her an outstanding colleague to work with.”