About
Erik has more than 25 years of experience as a creative professional. He is a Partner and…
Articles by Erik
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Ready for Your Enterprise Chatbot? Start Now.
Ready for Your Enterprise Chatbot? Start Now.
By Erik Loehfelm
Contributions
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How do you make your mobile app adaptable to different screen sizes and orientations?
Testing should be an integral part of your total experience design effort. Understand your user community by testing early and often. Create usability tests that are quick to create and easy to synthesize user insight from. Leverage platforms such as UserZoom or UsabilityHub to test remotely. Create general population studies to gain insight into your design assumptions. Results are typically returned faster than a study of internal resources or customers. If you need insight into specific business needs or processes, you can look at a study that has been created with a more focused group of known users. Be prepared to compensate these users for their time in some way!
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How do you make your mobile app adaptable to different screen sizes and orientations?
When you think about responsive designs, please be sure to understand your user's needs. Some enterprise web experiences have very high "data density" and can be challenging using screens smaller than a laptop. Understanding your users and their context will allow you to evaluate how, when, and what type of content should be available for smaller screen sizes.
Activity
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The brand process always starts the same: A meeting, a questionnaire, moodboards… but as it goes on it always yields WILDLY different results! I…
The brand process always starts the same: A meeting, a questionnaire, moodboards… but as it goes on it always yields WILDLY different results! I…
Liked by Erik Loehfelm
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🥳 DaCommish Emeritus’ 3️⃣0️⃣th year being tolerated by our, #EIVA #NCAA 💯 #Gratitude ❤️ #BestConferenceInAmerica 🇺🇸 Harvard University Princeton…
🥳 DaCommish Emeritus’ 3️⃣0️⃣th year being tolerated by our, #EIVA #NCAA 💯 #Gratitude ❤️ #BestConferenceInAmerica 🇺🇸 Harvard University Princeton…
Liked by Erik Loehfelm
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Shopping and designing your home with Spatial Computing, IKEA for Apple Vision Pro. I’m mostly excited for useful, sleek and practical apps like…
Shopping and designing your home with Spatial Computing, IKEA for Apple Vision Pro. I’m mostly excited for useful, sleek and practical apps like…
Liked by Erik Loehfelm
Experience
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Education
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Kendall College of Art and Design
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Master of Arts in Design with a focus on design thinking, process, and cultural impact.
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Activities and Societies: Member of the Men's Volleyball Club Team
Studied aviation, aviation management, atmospheric sciences, art and culture
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Activities and Societies: Men's volleyball team
Studied aviation theory, commercial and corporate aviation, pilot training
Licenses & Certifications
Volunteer Experience
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Creative Lead
Design for Good
- 1 year 1 month
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Design Sessions Chair
ADC - App Developers Conference
- Present 9 years 9 months
Science and Technology
Helped in the curation and selection of conference content around experience design. Member of the ADC advisory board for 2013-2014.
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Design Thinking Team Facilitator
West Michigan Design Week - Grand Rapids Public Schools
- Present 9 years 5 months
Education
Facilitated a group of Grand Rapids Public School freshman in the process of design thinking. Our task was to concept ideas that informed high school students of better choices in healthy food while using a best practice, design thinking methodology. This event was part of the larger West Michigan Design Week program that took place in March throughout West Michigan.
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Board Member
DisArt
- Present 8 years 7 months
Arts and Culture
Active board member for DisArt and the DisArt Festival. http://disartfestival.org/
Publications
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5 Trends That Will Define Design in 2013
VentureBeat
See publication2013 is going to be an exciting year for designers. We’ll be involved in the tight personalization of services across a connected web of content and devices. And we’ll be challenged to make several new experiences intuitive to users. Here are five trends that will have the most impact on experience design in the new year.
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5 Digital Publishing App Trends to Watch in 2012
Mashable
See publicationDigital publishing grew tremendously in 2011. With the unveiling of new technologies such as the iPad 2, the iPhone 4S and Amazon’s Kindle Fire, we’ve dramatically changed the way companies will disseminate information for years to come.
But we’ve only begun to scratch the surface of what’s possible in this space. While many industries have dipped a tentative toe in the water, most have yet to take full advantage of all the capabilities of mobile technology, and make the move from paper…Digital publishing grew tremendously in 2011. With the unveiling of new technologies such as the iPad 2, the iPhone 4S and Amazon’s Kindle Fire, we’ve dramatically changed the way companies will disseminate information for years to come.
But we’ve only begun to scratch the surface of what’s possible in this space. While many industries have dipped a tentative toe in the water, most have yet to take full advantage of all the capabilities of mobile technology, and make the move from paper to digital, from passive to interactive.
Projects
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Epic Events
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Capture, create, and share. Simple social video on your iPhone!
We've been working in the evening and on weekends for the past 6 months or so on a StartGarden (www.startgarden.com) sponsored project called One Second Epic. We're happy to announce that epic is now live in the AppStore! https://itunes.apple.com/us/app/one-second-epic/id567225971?mt=8
Current video apps don’t have the ability to quickly capture, edit and share videos without time-intensive editing steps. One…Capture, create, and share. Simple social video on your iPhone!
We've been working in the evening and on weekends for the past 6 months or so on a StartGarden (www.startgarden.com) sponsored project called One Second Epic. We're happy to announce that epic is now live in the AppStore! https://itunes.apple.com/us/app/one-second-epic/id567225971?mt=8
Current video apps don’t have the ability to quickly capture, edit and share videos without time-intensive editing steps. One Second Epic was designed to remove the challenges of video creation and sharing. One Second Epic let’s you quickly and easily create and share short video clips stitched together – ‘highlight reel’ style – and share them with the world. Simply shoot, select, and let One Second Epic automatically join together, the best moments of your life... instantly!Other creators -
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iBrainstorm
- Present
iBrainstorm is a multi-device collaboration tool for iOS devices. iBrainstorm was an instant hit in the iTunes Store reaching #2 of all free productivity apps. It is currently used in primary education and has over 2.5 million downloads.
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Organizations
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ixda
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DisArt
Board Member
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Recommendations received
7 people have recommended Erik
Join now to viewMore activity by Erik
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😍 USAVolleyball will honor Kathy DeBoer and the late Carl McGown with the Harold T. Friermood “Frier” Lifetime Achievement Award at its 2024 Hall…
😍 USAVolleyball will honor Kathy DeBoer and the late Carl McGown with the Harold T. Friermood “Frier” Lifetime Achievement Award at its 2024 Hall…
Liked by Erik Loehfelm
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After 30 wonderful years, my time with LMCU has come to an end. I am so very thankful to all the wonderful staff and members I’ve had the pleasure to…
After 30 wonderful years, my time with LMCU has come to an end. I am so very thankful to all the wonderful staff and members I’ve had the pleasure to…
Liked by Erik Loehfelm
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#kcad #kcadproud #kcadsad It’s a bittersweet feeling no longer being involved with Kendall College of Art and Design as the Fall semester is well…
#kcad #kcadproud #kcadsad It’s a bittersweet feeling no longer being involved with Kendall College of Art and Design as the Fall semester is well…
Liked by Erik Loehfelm
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POP OFF, GR! I celebrated exactly one year with IDEOLOGY Productions by capturing this aerial time-lapse of the fireworks downtown on Saturday for…
POP OFF, GR! I celebrated exactly one year with IDEOLOGY Productions by capturing this aerial time-lapse of the fireworks downtown on Saturday for…
Liked by Erik Loehfelm
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As we celebrate our 38th anniversary, Brenda Thompson and I are starting a new chapter in our life together. We are moving to Traverse City Michigan…
As we celebrate our 38th anniversary, Brenda Thompson and I are starting a new chapter in our life together. We are moving to Traverse City Michigan…
Liked by Erik Loehfelm
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Sometimes even a single letter can throw a message off. In this case it's the "s." By choosing to go with the plural, "careers," GRCC is letting you…
Sometimes even a single letter can throw a message off. In this case it's the "s." By choosing to go with the plural, "careers," GRCC is letting you…
Liked by Erik Loehfelm
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I'm incredibly grateful to be surrounded by many talented designers who push for data driven ideas and support wild dreams. Thank you EKKO Studio and…
I'm incredibly grateful to be surrounded by many talented designers who push for data driven ideas and support wild dreams. Thank you EKKO Studio and…
Liked by Erik Loehfelm
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Absolutely astonished at the pace of Generative AI advancement. Today, I took a 15-minute detour to experiment. First, I started with a simple…
Absolutely astonished at the pace of Generative AI advancement. Today, I took a 15-minute detour to experiment. First, I started with a simple…
Liked by Erik Loehfelm
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