“I've known Nico for a number of years and across a number of his projects. He brings rigorous methodology and compelling market conclusions to his clients. This is next-generation market analysis... companies that don't use these kinds of tools are gambling with their product decisions.”
Nico Peruzzi, Ph.D.
Santa Clara, California, United States
948 followers
500+ connections
Santa Clara, California, United States
948 followers
500+ connections
About
We all know the old joke about consultants - they take your watch and tell you what time…
Activity
-
Super proud to see Mara Peruzzi continuing to find new opportunities to refine her skills as a visual artist.
Super proud to see Mara Peruzzi continuing to find new opportunities to refine her skills as a visual artist.
Shared by Nico Peruzzi, Ph.D.
-
So happy to share that this past month I had the opportunity to work as a merchandising vendor in the founders booth at Coachella! It was such a fun…
So happy to share that this past month I had the opportunity to work as a merchandising vendor in the founders booth at Coachella! It was such a fun…
Liked by Nico Peruzzi, Ph.D.
-
As always, the WSJ makes a concerted effort to get to the bottom of things, but it is way too early to wrap up the causes of the current banking…
As always, the WSJ makes a concerted effort to get to the bottom of things, but it is way too early to wrap up the causes of the current banking…
Liked by Nico Peruzzi, Ph.D.
Experience
Education
-
Palo Alto University (formerly Pacific Graduate School of Psychology)
-
-
-
Activities and Societies: Phi Beta Kappa, Golden Key National Honor Society
Volunteer Experience
-
Board Trustee
Santa Cruz Montessori School
- 7 years 10 months
Education
Member of the board of trustees for this non-profit school serving approximately 300 students from age 18 months to 15 years. Positions have included board secretary, vice president, and president, with committee work involving strategic planning, marketing and communications, and development.
-
Board Member
Main Beach Volleyball Club
- 2 years 11 months
Children
Parent liaison to board of directors of this non-profit volleyball club dedicated to providing a competitive junior volleyball program for boys and girls.
Courses
-
Discrete Choice Modeling Methods
-
-
Menu-Based Choice
-
Projects
-
Price Sensitivity
- Present
Conducted numerous projects examining price sensitivity, particularly in relation to feature configuration for various industries including automotive, consumer electronics, consumer packaged goods, hardware, software, and services.
-
Conjoint Analysis
- Present
Working with clients to answer questions about product/service configuration, optimization, price elasticity, incremental value of features, cannibalization, line extensions, brand equity and more using the latest methods in conjoint analysis including Adaptive Choice-Based Conjoint.
Recommendations received
7 people have recommended Nico
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More