“I worked with Emma on a project between Farfetch and Burberry. Emma was a valuable asset to the project, bridging the technical and functional perspectives between Burberry's integration development team and Farfetch's integration analysis team. She was always available to streamline processes and resolve any issues that could jeopardise the project. Emma fostered an open and cheerful atmosphere that facilitated communication among everyone involved. In the end, the project was a success and delivered within the agreed-upon timeframe.”
About
Emma is a seasoned executive with over a decade of experience in the fashion and…
Activity
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The British designer previously served as creative director at LVMH-owned Givenchy and Richemont’s Chloé. Read more. https://lnkd.in/ebKCvz6s
The British designer previously served as creative director at LVMH-owned Givenchy and Richemont’s Chloé. Read more. https://lnkd.in/ebKCvz6s
Liked by Emma Houlihan
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Through the decades, New York fashion has had many defining designers: Bill Blass, Halston, Geoffrey Beene, Oscar de la Renta, Calvin Klein, Ralph…
Through the decades, New York fashion has had many defining designers: Bill Blass, Halston, Geoffrey Beene, Oscar de la Renta, Calvin Klein, Ralph…
Liked by Emma Houlihan
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Today marks my final day at Bambuser! During the past four years (which honestly feel more like ten), I’ve had the honor of being surrounded by…
Today marks my final day at Bambuser! During the past four years (which honestly feel more like ten), I’ve had the honor of being surrounded by…
Liked by Emma Houlihan
Experience
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Education
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UCD Michael Smurfit Graduate Business School
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MSc in iBusiness provides knowledge, perspectives and skills with which to effectively manage innovation in businesses and organisations by means of advanced information and communication technologies (ICT)
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Activities and Societies: First year rep of the BIS Society 09/10 , Sports officer of the BIS Society 10/11, Entertainments officer of the BIS society 12/13
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Activities and Societies: Class Rep 03/04 , Class Rep 05/06, Class Rep 08/09, Chairperson and organisor of Charity luncheon
Licenses & Certifications
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Design Thinking for Innovation
West Virginia University | Coursera
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Volunteer Experience
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Volenteer - Event Organiser
Action Breast Cancer
- 10 months
Health
Courses
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IPU Medicines Counter Assistant course
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Projects
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Asia Localisation - China Digital Launch for Burberry.com
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The luxury Chinese consumer, was a key area of strategic focus for Burberry right through to present day. The objective was two fold, firstly to identify the key challenges for developing and operating an eCommerce business in China and secondly to address the subtle nuances found within Chinese eCommerce sites usability and purchase flow.
We built a focused team and analysed user behaviour , industry technology trends and partnered with AWS for internal hosting to combat some of the…The luxury Chinese consumer, was a key area of strategic focus for Burberry right through to present day. The objective was two fold, firstly to identify the key challenges for developing and operating an eCommerce business in China and secondly to address the subtle nuances found within Chinese eCommerce sites usability and purchase flow.
We built a focused team and analysed user behaviour , industry technology trends and partnered with AWS for internal hosting to combat some of the major performance challenges we faced. It has been an amazing learning opportunity to delve deeper into this important luxury consumer and to gain a new found understanding for the large improvements that can be brought about when you fully understand your customer.
We operated the project across five locations London, Budapest, Shanghai, Hong Kong and Shenzhen with an iterative Agile approach. Core team members made up of a BA, PM, UX, Design and a Full stack Dev team, leading the roadmap as a team and learning from each other to ensure the best quality product was released in our two week release cycle.
The team launched the site in March 2016 and delivered a full redesign of the entire site by November 2016. This required extensive rapid prototyping, review, spec, develop process while in parallel dropping new features and functionality into the production site.
KPI's:
* Site performance improved from an average 42 second page load to 9 seconds
* Conversion improvements up 40%
* Localised content and targeted UI
* Fully API driven responsive site hosted within AWS China
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Honors & Awards
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Microsoft Silver Medal .Net Project of the Year Award
Microsoft & Business Information Systems UCC
At the 2013 Business Information Systems award ceremony, I was awarded the Microsoft .Net Project of the year award for my final year project.
Recommendations received
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