About
I counsel brands and people on how to grow revenue and develop a sustainable competitive…
Articles by Emmanuel
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Four critical trends that will drive brand growth in 2024 and beyond
Four critical trends that will drive brand growth in 2024 and beyond
By Emmanuel Probst
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How brands can create rituals to shape consumers expectations
How brands can create rituals to shape consumers expectations
By Emmanuel Probst
Contributions
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How can you simplify your research reports for non-technical readers?
To simplify and clarify reports for all readers, I recommend 1 - You do not include any more than 150 words per slides, max! 2 - Limit how many columns/lines you include in a grid. Anything that shows more than 30 data points isn't legible anyway 3 - ask your client for their brand identity guidelines, or at the very least, use their exact colors (you can Google them). Use these fonts and colors throughout the deck, it will make it more relatable. 4 - stay away from cliparts and too many animations. They look amateurish and just like a dish that's too spicy, they're ususally meant to hide how poor the insights are.
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What are the most effective ways to develop skills and avoid a talent shortage in Market Research?
In my experience of conducting consumer and market research for the last 20 years, the best way to stay abreast of new trends and hone your skills is to be curious: 1 - read from a wide range of materials, listen to podcasts, watch interviews on topics that are outside of your comfort zone. 2 - To make sense of it all, fall back on a diagram you are comfortable with, such as the sales funnel, the typical consumer journey, or the research continuum. THis way, even when you don't know an methodology/solution well, you can always relate to it in the context of everything else you know. 3 - Stop hunting for one mentor and rely on a network of mini-mentors instead: people who know a vertical, methodology and/or solution very well.
Activity
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SEPT 18: Join Ipsos at the Insights Association’s Corporate Researchers Conference to hear how an integrated approach uncovered implicit and explicit…
SEPT 18: Join Ipsos at the Insights Association’s Corporate Researchers Conference to hear how an integrated approach uncovered implicit and explicit…
Liked by Emmanuel Probst
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President of the #FSurveyFraud Massachusetts chapter Ryan Barry 👏
President of the #FSurveyFraud Massachusetts chapter Ryan Barry 👏
Liked by Emmanuel Probst
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Just out of the field — Ipsos Post-Debate poll: 53% say Harris won the debate (Trump 24%). 47% feel hopeful for the future with Harris (Trump 35%)…
Just out of the field — Ipsos Post-Debate poll: 53% say Harris won the debate (Trump 24%). 47% feel hopeful for the future with Harris (Trump 35%)…
Liked by Emmanuel Probst
Experience
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Education
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Nottingham Trent University
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Thesis titled: 'Exploring Hedonistic Consumption from an Identity Perspective: an Interpretative Study'.
Areas of expertise:
-The experiential aspect of consumption
-The emotional motivations that drive consumer behavior
-The impact of consumption on identity formation -
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Volunteer Experience
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Vice President - Collegiate Relations
American Marketing Association
- 1 year 3 months
Education
Responsible for assisting local AMA Collegiate Chapters and provides for an exchange of benefits between the Professional Chapters and Collegiate Chapters.
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Reviewer - Jounral of Advertising Research
Advertising Research Foundation (ARF)
- Present 5 years 4 months
Education
The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. Published by WARC for the ARF, the JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is academics, as well as the practitioner at all levels of practice.
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Columnist
MediaPost
- Present 7 years
Education
MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary, conferences and research.
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Publications
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Assemblage - The Art and Science of Brand Transformation
Ideapress Publishing
See publicationAssemblage recognizes that to succeed, brands can no longer just sell products, but must also urgently transform us and the world we live in.
Assemblage shows you:
• How to shape consumers’ perceptions
• How brands can reassure consumers about the future, by leveraging the past and the present
• How to utilize data and insights to deliver a personalized, human-centric consumer experience
• How brands can make a positive impact on people, society and the economy
• What…Assemblage recognizes that to succeed, brands can no longer just sell products, but must also urgently transform us and the world we live in.
Assemblage shows you:
• How to shape consumers’ perceptions
• How brands can reassure consumers about the future, by leveraging the past and the present
• How to utilize data and insights to deliver a personalized, human-centric consumer experience
• How brands can make a positive impact on people, society and the economy
• What Picasso knew, and all marketers need to learn
Assemblage is endorsed by Jonah Berger, Martin Lindstrom, David Aaker and Rory Sutherland, among others. -
Brand Hacks - How to Build Brands by Fulfilling the Human Quest for Meaning
Paramount Market Publishing, Inc.
See publicationBrand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget.
Honors & Awards
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Atticus Award
WPP
My article "From Lego to Apple: The new era of brand building is ecosystem-driven growth", has been named the winner in the Branding and Identity category
Languages
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English
Native or bilingual proficiency
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French
Native or bilingual proficiency
Organizations
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Marketing Science Institute
Member
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American Marketing Association
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- Present -
Advertising Research Foundation
Member
- Present -
ESOMAR
Member
Recommendations received
8 people have recommended Emmanuel
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Curious what checks and balances should be in place when leveraging AI in your workstreams? Or simply what questions to ask to be effective and…
Curious what checks and balances should be in place when leveraging AI in your workstreams? Or simply what questions to ask to be effective and…
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Back from Athens’ ESOMAR Congress, feeling grateful and proud. Grateful to Frank and Nadia for agreeing to join me on stage to present how L'Oréal…
Back from Athens’ ESOMAR Congress, feeling grateful and proud. Grateful to Frank and Nadia for agreeing to join me on stage to present how L'Oréal…
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What America Ferrera said! “My identity is not my obstacle. My identity is my superpower.” 👏 🎥 TED Conferences #representationmatters
What America Ferrera said! “My identity is not my obstacle. My identity is my superpower.” 👏 🎥 TED Conferences #representationmatters
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Tupperware by Landor We all know Tupperware. And we probably all own Tupperware. But iconicity comes at a price. Tupperware became the name for an…
Tupperware by Landor We all know Tupperware. And we probably all own Tupperware. But iconicity comes at a price. Tupperware became the name for an…
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