“Emmy is passionate, thoughtful and strategic in her work. As a client she challenged me to think bigger and work more efficient. She held me accountable for every dollar spent (thus saving the brand money), while she delivered excellence in everything she touched. She's not afraid to show up, work hard and get the job done. She was a great client and has continued to be a trusted mentor in the industry.”
Emmy Burns
Los Angeles, California, United States
1K followers
500+ connections
Los Angeles, California, United States
1K followers
500+ connections
About
"40 Under 40", 2016 Brand Innovators .
An 18-year strategic channel agnostic…
Activity
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Excited to be joining as a board advisor of Ampverse Group. They are the leading gaming and esports company in Asia connecting to over 600m+ fans…
Excited to be joining as a board advisor of Ampverse Group. They are the leading gaming and esports company in Asia connecting to over 600m+ fans…
Liked by Emmy Burns
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So, yes this is what a panic attack looks like for many people, including me. We are going about our daily lives and ‘bam’ it hits you. Very very…
So, yes this is what a panic attack looks like for many people, including me. We are going about our daily lives and ‘bam’ it hits you. Very very…
Liked by Emmy Burns
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Always a beauty in hearing someone’s origin story. What a pleasure to meet and hear from Kevin Shapiro with Coty and hear his story. He was kind…
Always a beauty in hearing someone’s origin story. What a pleasure to meet and hear from Kevin Shapiro with Coty and hear his story. He was kind…
Liked by Emmy Burns
Experience
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Education
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2003 Finalist
AWARD School Agency: M&C Saatchi
http://www.awardschool.com.au
AWARD School is a special course run by the Australasian Writers and Art Directors Association for people who want to become copywriters or art directors in the advertising industry. It's a course about IDEAS. CREATIVE THINKING and the PROCESSES involved in coming up with great ideas and ultimately good ads.
It won’t teach you how to art direct or craft copy, it’s simply about helping you…2003 Finalist
AWARD School Agency: M&C Saatchi
http://www.awardschool.com.au
AWARD School is a special course run by the Australasian Writers and Art Directors Association for people who want to become copywriters or art directors in the advertising industry. It's a course about IDEAS. CREATIVE THINKING and the PROCESSES involved in coming up with great ideas and ultimately good ads.
It won’t teach you how to art direct or craft copy, it’s simply about helping you recognize good ideas, how to judge them and how to find INSPIRATION from them. -
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Projects
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Wonderstruck by an Augmented Reality
“In reference to our celebrity brands like Taylor Swift, social is crucial element to the 360[-degree] marketing plan because of the nature of our celebrity partner,” Burns says. “Our brand voice has to inherently resonate with the celebrity's voice and audience,” Burns says, adding that it also allows direct consumer engagement.
Other creators -
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"Britney Spears' Fantasy Twist fragrance campaign has been like a lesson in advertising."
See projectMTV coverage on the Britney Spears Fragrances digital strategy
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Taylor Swift Wonderstruck Fragrance Launch
- Present
See projectGlobal celebrity fragrance launch in North America, Australia, U.K, Europe
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NINE WEST Social Media Strategy: Shoe Brands With Biggest Jump in Buzz
- Present
See project- named WWD's Top 5 Shoe Brands on Social Media
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Taylor Swift Wonderstruck Fragrance "#YouMakeMeWonderstruck Tweetstakes"
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360 Integrated Campaign for a celebrity fragrance brand: Social Media (Twitter) + Mobile + Drive to In-Store/Retail + Social Media (Tumblr)
- awarded the "Gifted" category in the L2 ThinkTank's "Digital IQ Index: Fragrance" Report
- recognized as a "Flash of Genius" in the L2 ThinkTank's "Digital IQ Index: Fragrance" ReportOther creators -
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MATTEL Launches Digital Campaign To Reunite BARBIE and KEN
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See projectThe campaign, which marks Ken’s 50th anniversary, is centered around barbieandken.com, where users can vote on whether Barbie should “take Ken back” or not. The site features a Love-O-Meter, gauging voters’ feelings on the topic.
Heavy on social marketing, the campaign utilizes Facebook, Twitter, Foursquare and YouTube to spread its message. -
BARBIE (MATTEL) Foursquare Scavenger Hunt
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See projectBarbie joined Foursquare to celebrate her new Video Girl ambition.
Barbie, as a celebrity Foursquare user, will be using the service to fashion location-based scavenger hunts as she travels across the U.S to San Francisco, Los Angeles, Chicago and New York on her summer vacay. She’ll also be using Twitter to tweet out text, photo and video clues.
Recommendations received
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Join now to viewMore activity by Emmy
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✨ “It’s understanding what tools are out there to be able to get insights around intentionality. So tools like MikMak, where you can look at…
✨ “It’s understanding what tools are out there to be able to get insights around intentionality. So tools like MikMak, where you can look at…
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Passionate about the #beautyindustry? then you have to read "The beauty Industry Anomaly" #book by Vincenzo Carrara, a journey through industry facts…
Passionate about the #beautyindustry? then you have to read "The beauty Industry Anomaly" #book by Vincenzo Carrara, a journey through industry facts…
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Did you know that the interest for #watches is seasonal? maybe ... but did you know that it reaches two peaks during the holiday season, and…
Did you know that the interest for #watches is seasonal? maybe ... but did you know that it reaches two peaks during the holiday season, and…
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Perfumes are definitely back... but the raising star is another category of products! Post COVID19 people started looking back at perfumes, and…
Perfumes are definitely back... but the raising star is another category of products! Post COVID19 people started looking back at perfumes, and…
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Obagi is a fantastic brand founded in 1988 by #skincare experts. The brand has been consistently growing top line up to $120M, initially at the…
Obagi is a fantastic brand founded in 1988 by #skincare experts. The brand has been consistently growing top line up to $120M, initially at the…
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Many niche fragrance brands are renowned for their extensive collections able to delight the tastes of the highly demanding clients. The olfactive…
Many niche fragrance brands are renowned for their extensive collections able to delight the tastes of the highly demanding clients. The olfactive…
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🌟 Exciting News! 🌟 I am thrilled to announce the well-deserved promotions of two exceptional team members at Jmac PR! 🎉 Audree Hernandez has…
🌟 Exciting News! 🌟 I am thrilled to announce the well-deserved promotions of two exceptional team members at Jmac PR! 🎉 Audree Hernandez has…
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Last week at Cannes Lions International Festival of Creativity was AMAZING! What an experience, so much to be inspired by, learn from and the best…
Last week at Cannes Lions International Festival of Creativity was AMAZING! What an experience, so much to be inspired by, learn from and the best…
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Thinking like a brand and acting like a startup is all about "balance", but the word often makes us think of some perfect state where things are…
Thinking like a brand and acting like a startup is all about "balance", but the word often makes us think of some perfect state where things are…
Liked by Emmy Burns
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While about 90% of startups completely fail… Only about 1.5% of startups, 15% of the 10% who didn’t completely fail and beat the previous stats…
While about 90% of startups completely fail… Only about 1.5% of startups, 15% of the 10% who didn’t completely fail and beat the previous stats…
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