Erik J. Moses

Illinois Institute of Technology (IIT): Stuart School of Business
* Course creation, final project design and student mentoring/coaching
* In first semester, secured a sponsored project with a major CPG company, including support of 4
external subject matter experts
* Sponsored project involved mobile ethnography platform, social media aggregating tool and
in-person ethnographies

Guest lecture in Marketing-Led Innovation class by Adjunct Professor Phil Corse on Design Thinking, Design Research and Innovation practices.

Guest lecture on Qualitative research techniques at Chicago's own 1871 with Digital Startups

Guest lecture on Qualitative research techniques at the Illinois Institute of Technology (IIT): MBA and Masters of Marketing Analytics students

Complimentary half-day workshop, sharing helpful, experience derived tips on connecting the dots between insights, technology and your business.

20 – Mobile ethnography moderation of 20 targeted consumers to uncover their personal story
7 – Consecutive days of real-time data analysis, tailored follow-ups and data coding

Structured activities and questioning throughout (e.g. video home/workspace tour, shop-along
activity at a major home improvement store, card sorting, etc.)

70 – Moderated in-field interview sessions with select Healthcare professionals
3 – Countries covered with in-field research (United States, Belgium, Spain)
8 – Ethnography sessions with Healthcare professionals during open-heart surgical procedures

130 - Online research participants for Quantitative portion
73 – Moderated in-field ethnographies across multiple states
19 – Moderated Voice of the Business (VoB) interview sessions with key internal stakeholders

7 – Countries covered with in-field research (U.S., U.K., France, Germany, Italy, China, Japan)
81 – Research participants (Mix of in-field & online)
27 – Voice of the Business interview sessions with key internal stakeholders

8 - In-home ethnographies conducted in Chicago and Los Angeles
300 - Online quantitative survey responses to a detailed study on design, pricing and feature sets

7- Voice of the Business interview sessions with key internal stakeholders
2 - Countries covered with in-field research (China, United States)
19 - In-field ethnographies in a range of Life Science laboratories (Academia, Industry, Pharma)

1,000 – Online research participants for Quantitative portion
15 – Moderated in-store intercept interviews in the Chicagoland area
10 – Moderated Voice of the Business (QSR & Charity) interview sessions

...Involving consumers, retailers and industry experts for client such as: Kellogg, Heineken, Abbott Laboratories, Nestle, Tetrapak and MeadJohnson