“ Eric came to our office in Tel Aviv for three days to work with us on some user acquisition and general strategy projects. It was great having Eric in our office, and his perspective was invaluable. The scope of knowledge Eric has in marketing, monetization and business in general is impressive. Everyone on the team enjoyed working with Eric, I highly recommend him!”
About
General Partner at Heracles Capital, a pre-seed stage venture capital fund investing in…
Activity
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Everything (interesting) that happened today at the Google trial, featuring James Avery, Tim Wolfe, Joshua Lowcock and Andrew Casale. Subscribe for…
Everything (interesting) that happened today at the Google trial, featuring James Avery, Tim Wolfe, Joshua Lowcock and Andrew Casale. Subscribe for…
Liked by Eric Seufert
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One year ago today, Terence Kawaja shared this image with me. He was one of the first people to believe in what I was building with AdTechGod (™)…
One year ago today, Terence Kawaja shared this image with me. He was one of the first people to believe in what I was building with AdTechGod (™)…
Liked by Eric Seufert
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So many friends/acquaintances claim their phones are listening to them because they often "see an ad for a product they just talked about" and I have…
So many friends/acquaintances claim their phones are listening to them because they often "see an ad for a product they just talked about" and I have…
Liked by Eric Seufert
Experience
Education
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University College London, U. of London
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-Erasmus Mundus Scholar: fully-funded 2-year scholarship awarded by the European Commission
-FLAS Scholar: Received "Foreign Language and Area Studies" scholarship from the US Department of Education / Department of State
-University Colors Recipient
-Thesis: "Electricity market liberalization, price stability, and energy security: the case of Estonia" -
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Activities and Societies: UT Rugby, Columnist - The Daily Texan, McCombs Peer Mentor
Publications
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Freemium Economics
Morgan Kaufmann
A technical, data-oriented guide to implementing the Freemium business model in software products. Describes the economic principles behind freemium, the data-driven, iteration-based feedback loop needed in the development process, and the instrumentation required to collect the metrics needed to adequately segment users and maximize revenue. The book provides thorough analysis of Virality (including a step-by-step guide to modeling viral growth), Lifetime Customer Value (including a guide to…
A technical, data-oriented guide to implementing the Freemium business model in software products. Describes the economic principles behind freemium, the data-driven, iteration-based feedback loop needed in the development process, and the instrumentation required to collect the metrics needed to adequately segment users and maximize revenue. The book provides thorough analysis of Virality (including a step-by-step guide to modeling viral growth), Lifetime Customer Value (including a guide to building a spreadsheet template), Analytics implementation, and User Acquisition.
Freemium Economics will be published by Morgan Kaufmann in January 2014.
Languages
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English
Native or bilingual proficiency
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Estonian
Professional working proficiency
Recommendations received
15 people have recommended Eric
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