“ Eric came to our office in Tel Aviv for three days to work with us on some user acquisition and general strategy projects. It was great having Eric in our office, and his perspective was invaluable. The scope of knowledge Eric has in marketing, monetization and business in general is impressive. Everyone on the team enjoyed working with Eric, I highly recommend him!”
About
General Partner at Heracles Capital, a pre-seed stage venture capital fund investing in…
Activity
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Presenting an update on Privacy Sandbox at a webinar on Sept 18 with @DBInstituteBU. Sign up here: https://lnkd.in/enVFrj47 #research #privacy…
Presenting an update on Privacy Sandbox at a webinar on Sept 18 with @DBInstituteBU. Sign up here: https://lnkd.in/enVFrj47 #research #privacy…
Liked by Eric Seufert
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Perplexity introduces advertising; exploring the AI-search incentive problem Putting aside the apparent immaturity of Perplexity's advertising…
Perplexity introduces advertising; exploring the AI-search incentive problem Putting aside the apparent immaturity of Perplexity's advertising…
Shared by Eric Seufert
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Just remembering our NewFront and realized I never shared this ridiculous photo :) Having a blast swimming in purple and cranking out the most…
Just remembering our NewFront and realized I never shared this ridiculous photo :) Having a blast swimming in purple and cranking out the most…
Liked by Eric Seufert
Experience
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Education
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University College London, U. of London
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-Erasmus Mundus Scholar: fully-funded 2-year scholarship awarded by the European Commission
-FLAS Scholar: Received "Foreign Language and Area Studies" scholarship from the US Department of Education / Department of State
-University Colors Recipient
-Thesis: "Electricity market liberalization, price stability, and energy security: the case of Estonia" -
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Activities and Societies: UT Rugby, Columnist - The Daily Texan, McCombs Peer Mentor
Publications
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Freemium Economics
Morgan Kaufmann
See publicationA technical, data-oriented guide to implementing the Freemium business model in software products. Describes the economic principles behind freemium, the data-driven, iteration-based feedback loop needed in the development process, and the instrumentation required to collect the metrics needed to adequately segment users and maximize revenue. The book provides thorough analysis of Virality (including a step-by-step guide to modeling viral growth), Lifetime Customer Value (including a guide to…
A technical, data-oriented guide to implementing the Freemium business model in software products. Describes the economic principles behind freemium, the data-driven, iteration-based feedback loop needed in the development process, and the instrumentation required to collect the metrics needed to adequately segment users and maximize revenue. The book provides thorough analysis of Virality (including a step-by-step guide to modeling viral growth), Lifetime Customer Value (including a guide to building a spreadsheet template), Analytics implementation, and User Acquisition.
Freemium Economics will be published by Morgan Kaufmann in January 2014.
Languages
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English
Native or bilingual proficiency
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Estonian
Professional working proficiency
Recommendations received
15 people have recommended Eric
Join now to viewMore activity by Eric
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Perplexity’s ad product — which will reportedly launch as early as Q4 — strikes me as a hasty cash grab that may do more harm than good. Charging…
Perplexity’s ad product — which will reportedly launch as early as Q4 — strikes me as a hasty cash grab that may do more harm than good. Charging…
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META Ads' roll-out of incrementality optimization, a new way to META pixel's last-click that's been default 10+ years. Here's my experiment data. 👇…
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Yeah this is how I view Apples approach, especially to its App Store, while I agree security is a large part of why people choose Apple, it’s not an…
Yeah this is how I view Apples approach, especially to its App Store, while I agree security is a large part of why people choose Apple, it’s not an…
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In this week's episode of the Mobile Dev Memo podcast, I speak with Barak Witkowski, AppsFlyer's Chief Product Officer, about the future of mobile…
In this week's episode of the Mobile Dev Memo podcast, I speak with Barak Witkowski, AppsFlyer's Chief Product Officer, about the future of mobile…
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Meta annonce se tourner vers l'optimisation des conversions incrémentales pour démontrer que ses publicités génèrent réellement des ventes…
Meta annonce se tourner vers l'optimisation des conversions incrémentales pour démontrer que ses publicités génèrent réellement des ventes…
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