“Eric is remarkable at distilling complex business problems into actionable and easy to execute solutions. I've learned a ton from his approach. He has the ability to approach a problem at a very high, strategic level, and develop solutions with practical tactics that work. He's from Wisconsin, so he's personable and disarming and doesn't rely on the typical "smartest guy in the room" consultant BS I have experienced with just about every other highly educated, full of crap marketer who can't manage their way out of a paper bag. Eric is empathetic and is a fast learner...he gets your business quickly and understands the realities of legacy and breaking through business habits that are hard to give up. Its not about "him" which makes him a great leader and a great team mate. He's got the chops to take any business to the next level. And at 6'7" he will raise the company average height and likely provide a several inch edge at first base for your company softball team.”
About
Experienced marketing executive with deep strategic and tactical experience who strives…
Contributions
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Here's how you can gain a competitive edge in brand strategy through temporary and contract work.
While companies have embraced contract and temporary talent for many Marketing roles, high level brand strategy work has traditionally been either kept in house or delegated to high-priced consulting firms. This is changing rapidly as more and more companies discover the benefits of using experienced fractional marketing executives who are capable of adding value from day one. These seasoned executives help firms quickly and cost effectively develop the brand strategies and positioning platforms that are fundamental for supporting everything else the Marketing team does. And because they are working independently, they reduce the overall cost while improving flexibility.
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Here's how you can conquer the challenges of learning new skills in brand strategy.
Reflecting on an individual project is great, but I've found that the real moments of discovery come from putting things in context. Marketers grow by connecting the dots between all their various experiences - both successes and failures - and recognizing common threads that can be applied to future challenges. Reflection is the only way to make the whole of your collective brand strategy and marketing experience greater than the sum of the parts.
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Here's how you can efficiently manage your time and prioritize tasks as a freelancer.
For most people, completely eliminating distractions is a noble goal but unrealistic - especially when you're working remotely from a home office. Doing things like having a dedicated space, turning off notifications, etc. are great, the dog will eventually need to go out, packages will get delivered and the refrigerator will always be calling for you to check what's inside. I've found the best way to minimize distractions is to acknowledge they exist and plan for them. Batch them into planned breaks so you manage them in a proactive way instead of passively reacting to every potential interruption in real-time.
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What do you do if your B2B marketing strategy relies heavily on temporary and contract work experience?
Temporary and contract workers should operate seamlessly as an integrated part of your team and be working towards achieving the same metrics as everyone else. The same is true for performance evaluations and feedback - both formally and informally. The big difference to keep an eye on is the value part of the equation. A big driver of using outside talent is either to quickly scale up capacity, expand capabilities or save money. So the big-picture metric of their impact should be viewed through the lens of whether, long-term, it makes sense from a cost point of view to continue to keep a role as a contractor versus adding someone to your team on a full-time basis.
Activity
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Honored and proud to announce the 4.0 version of the Testlio Platform! Our proprietary Testlio software continues to be available with unlimited…
Honored and proud to announce the 4.0 version of the Testlio Platform! Our proprietary Testlio software continues to be available with unlimited…
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When we see targets put out there by governments around the energy transition, many people go up in arms. Impossible. Unrealistic. Alberta stopped…
When we see targets put out there by governments around the energy transition, many people go up in arms. Impossible. Unrealistic. Alberta stopped…
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A lot of #SaaS marketers have been moving towards replacing live demos with interactive ones. This study suggests the two approaches can complement…
A lot of #SaaS marketers have been moving towards replacing live demos with interactive ones. This study suggests the two approaches can complement…
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As a marketing strategist I feel that in large part, my job is to make the clients I serve stand out. To do that, it takes facing risk head on. Risk…
As a marketing strategist I feel that in large part, my job is to make the clients I serve stand out. To do that, it takes facing risk head on. Risk…
Liked by Eric Wanta
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We are absolutely thrilled to be an honoree on the Minneapolis/St. Paul Business Journal (MSPBJ)'s list of 2024 Best Places to Work 🎉 It's an…
We are absolutely thrilled to be an honoree on the Minneapolis/St. Paul Business Journal (MSPBJ)'s list of 2024 Best Places to Work 🎉 It's an…
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