Erik Johnson

Erik Johnson

Dallas-Fort Worth Metroplex
4K followers 500+ connections

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Activity

Experience

  • Suntex Marinas Graphic

    Suntex Marinas

    Dallas-Fort Worth Metroplex

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    Dallas/Fort Worth Area

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    Dallas/Fort Worth Area

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    Southlake, Texas

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    Durham, North Carolina

Education

  • Wine & Spirit Education Trust Graphic

    Wine & Spirit Education Trust

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    Activities and Societies: Marketing Committee, Dallas International Sports Commission Consulting Project, Technology in Business Group.

    Internship with Tracy Locke Advertising, Regional Marketing Group, on the Pepsi account; awarded "Intern of the Year."

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    Activities and Societies: Station Manager, KSMU Radio; Commentary Editor, Daily Campus Newspaper; Founder SMU Video Yearbook; M Award Recipient.

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    Activities and Societies: Station Manager, KSMU Radio. Commentary Editor, The Daily Campus. Founder, SMU Video Yearbook.

    Recipient of the "M" Award, the highest award given to students for service to the university.

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    Activities and Societies: Jazz Band, 1984 State Runner-up 2-Man Debate, 1984 Wisconsin State Champion in Original Oratory, Purple Wings Newspaper.

Licenses & Certifications

Volunteer Experience

Projects

  • Audience Planbook

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    What attracted me most to this project was that right from the get-go, my marching orders were: “No more views from 30,000 feet.” No more broad generalizations about the mythical powers of crowdsourced hyperlocal converged innovation – with a social media twist.

    Instead, the Audience Planbook was created to be a practical tool – well, as practical as we could make it. If we could have come up with a list of “press this button, lip this switch, yank this lever and money comes out”…

    What attracted me most to this project was that right from the get-go, my marching orders were: “No more views from 30,000 feet.” No more broad generalizations about the mythical powers of crowdsourced hyperlocal converged innovation – with a social media twist.

    Instead, the Audience Planbook was created to be a practical tool – well, as practical as we could make it. If we could have come up with a list of “press this button, lip this switch, yank this lever and money comes out” steps that would transform the newspaper industry – we probably would have charged a lot more for the report.

    Other creators
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Languages

  • English

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