Erik Kostelnik
San Luis Obispo, California, United States
11K followers
500+ connections
About
Erik is a serial entrepreneur, faculty lecturer, and investor with over 15 years of…
Articles by Erik
-
10 Tips on How To Get Your Startup From 0 to $1m ARR With No Funding
10 Tips on How To Get Your Startup From 0 to $1m ARR With No Funding
By Erik Kostelnik
-
Why Low Unemployment is Bad for the US Labor Force
Why Low Unemployment is Bad for the US Labor Force
By Erik Kostelnik
Contributions
-
What are the best ways to develop empathy for your product's target audience?
We are big fans of user testing at Postal. There are apps that help you see the user journey in the app, but there is nothing better than sitting next to users and watching how they use the product while observing their emotions.
-
What are the best ways to develop empathy for your product's target audience?
Once you have built and started marketing your product, you will need to keep testing your original thesis. This needs to be done through tracking product KPIs, creating a CAB for quarterly feedback, and staying close to your CSMs or support folks.
-
What are the best ways to develop empathy for your product's target audience?
It comes down to 1 thing... Problems not Products. Tap into the emotional impact of an acute problem in your ideal customer base, then help them identify the root cause. Once you have a large enough sample size, you will be able to build a product and market effectively to the emotional change that will happen with this solution.
Activity
-
I've been really enjoying our product lately in our own usage. We automate all Postal employee anniversary gifts (even i get a 5 year gift!) and the…
I've been really enjoying our product lately in our own usage. We automate all Postal employee anniversary gifts (even i get a 5 year gift!) and the…
Shared by Erik Kostelnik
-
We are hiring for AEs! Please take a look and apply or DM me if you are interested.
We are hiring for AEs! Please take a look and apply or DM me if you are interested.
Shared by Erik Kostelnik
Experience
Education
-
Shippensburg University of Pennsylvania
Activities and Societies: Class President, Student Senator, Budget and Finance Committee, Investment Management Program President, Recreation Committee Chair, Sigma Pi, Basketball
-
-
Coursework in MIT Sloan and CSAIL (Computer Science and Artificial Intelligence Laboratory) schools on AI implications for business strategy. Studies included modules in NLP, ML, Robotics, Ethics and developing a business plan for launch of AI into an established organizational structure. Achieved good to exceptional marks in each module.
More activity by Erik
-
Opp-toberfest is 2 weeks away! Postal has partnered with Dialpad, 6sense, Planful, and Rippling to bring you the SaaStr biergarten party of the year.…
Opp-toberfest is 2 weeks away! Postal has partnered with Dialpad, 6sense, Planful, and Rippling to bring you the SaaStr biergarten party of the year.…
Liked by Erik Kostelnik
-
Am I missing something? Isn't Intercom a competitor of Userflow? Why would they be using Intercom to chat? 🤨
Am I missing something? Isn't Intercom a competitor of Userflow? Why would they be using Intercom to chat? 🤨
Shared by Erik Kostelnik
-
Want me to come to your event? Send me a welcome kit. Get me excited about the possibilities. And if you really want to win me over, send me…
Want me to come to your event? Send me a welcome kit. Get me excited about the possibilities. And if you really want to win me over, send me…
Liked by Erik Kostelnik
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Erik Kostelnik
1 other named Erik Kostelnik is on LinkedIn
See others named Erik Kostelnik