About
I am proud to lead as Vice President and General Manager of the Hispanic Business Unit…
Articles by Esperanza
Activity
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Today marks my first day as Global Head of BNY Investments and Wealth– I’ve been looking forward to this day for some time. Many have asked what drew…
Today marks my first day as Global Head of BNY Investments and Wealth– I’ve been looking forward to this day for some time. Many have asked what drew…
Liked by Esperanza Teasdale
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Gearing up for this weekend as the Official Volleyball Shoe and Sports Gear of the College Volleyball Showcase. We will be debuting our first…
Gearing up for this weekend as the Official Volleyball Shoe and Sports Gear of the College Volleyball Showcase. We will be debuting our first…
Liked by Esperanza Teasdale
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Join us in congratulating our very own Veronica De La Torre in her new role as USHCC Director of Special Events! 🎉 Veronica spearheads the…
Join us in congratulating our very own Veronica De La Torre in her new role as USHCC Director of Special Events! 🎉 Veronica spearheads the…
Liked by Esperanza Teasdale
Experience
Licenses & Certifications
Volunteer Experience
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Troop Leader
Girl Scouts of Connecticut
- 6 years 1 month
Children
As a Girl Scout leader I help young girls develop positive thinking and character. I serve as a role model for the budding scouts and guide them in learning life's lessons through mingling with surroundings, nature, and participating in playful activities. I conduct community service and help young participants develop the characteristic of a philanthropist. As a leader of the scout, I help plan, develop and execute programs that can be beneficial for young girls.
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Member of the Executive Committee
Bennett Cancer Ctr (Hope in Motion)
- Present 18 years 9 months
Health
Provide guidance and promote mission awareness for the Bennett Cancer Center. Active member and fundraiser since 2006.
Projects
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Shopper Marketing ROI
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Championed ROI study with IRI to define shopper marketing attribution within brand marketing mix analysis. Results utilized to determine marketing investments.
Honors & Awards
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2024 Hispanic Marketer of the Year
Hispanic Marketing Council
Pepsi is our 2024 HMC Marketer of the Year! Not only has Pepsi demonstrated consistent top-down commitment to multicultural marketing, but the brand has also recognized the unique expertise culture agencies bring to mainstream campaigns whose audiences are inherently multicultural. By leading with cultural acumen, fostering Hispanic creativity and leveraging the right cultural insights and partnerships, Pepsi has continued to build a loyal fan base with its compelling campaigns and community…
Pepsi is our 2024 HMC Marketer of the Year! Not only has Pepsi demonstrated consistent top-down commitment to multicultural marketing, but the brand has also recognized the unique expertise culture agencies bring to mainstream campaigns whose audiences are inherently multicultural. By leading with cultural acumen, fostering Hispanic creativity and leveraging the right cultural insights and partnerships, Pepsi has continued to build a loyal fan base with its compelling campaigns and community activations.
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7-Eleven Vendor of the Year
7-Eleven
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Senior Director of Shopper Marketing
Path to Purchase Institute
2016 Women of Excellence in Shopper Marketing. The Institute is proud to recognize the 2016 Women of Excellence, a deserving group of female executives who have distinguished themselves in the industry through their leadership and involvement in influencing shoppers along the path to purchase.
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Senior Director of Shopper Marketing
Dollar General
Marketing Vendor of the Year
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Senior Director of Shopper Marketing
7-Eleven
Marketing Vendor of the Year
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Senior Director of Shopper Marketing
PepsiCo
Awarded the PepsiCo "Rules of The Road Award which recognizes team members who inspire us all, whose passion and excellence distinguish them as the best of the best, are celebrated with UxL trophies.
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Senior Director of Marketing, TM Pepsi
PR Platinum Award
Following the successful launch of Pepsi NEXT in 2012, which reached $110 million in sales during the first nine months, Pepsi NEXT kept its unbelievable momentum going by continuing to raise awareness among consumers looking for reduced sugar cola options—and unwilling to compromise on taste.
Pepsi NEXT stood by its commitment to listen to its consumer and found that the product resonated strongly within the Hispanic consumer segment. With that in mind, the brand enlisted crossover…Following the successful launch of Pepsi NEXT in 2012, which reached $110 million in sales during the first nine months, Pepsi NEXT kept its unbelievable momentum going by continuing to raise awareness among consumers looking for reduced sugar cola options—and unwilling to compromise on taste.
Pepsi NEXT stood by its commitment to listen to its consumer and found that the product resonated strongly within the Hispanic consumer segment. With that in mind, the brand enlisted crossover actor William Levy, who could speak to consumers in English and Spanish and built a custom program at www.wheeloflevy.com leveraging his comedic appeal and entitled “Wheel of Levy.”
Languages
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Spanish
Native or bilingual proficiency
Organizations
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The Conference Board Multicultural Marketing
Founding Member
- PresentAs US demographics have evolved, Multicultural and inclusive marketing has become critical to any business. Senior marketers expected to deliver increasing revenues and market shares recognize that their company’s growth is linked to an increasingly diverse consumer base. Although the function has been around for over thirty years, there is a greater need than ever before for experienced practitioners to convene and leverage their shared experiences and best practices, as well as to prepare for…
As US demographics have evolved, Multicultural and inclusive marketing has become critical to any business. Senior marketers expected to deliver increasing revenues and market shares recognize that their company’s growth is linked to an increasingly diverse consumer base. Although the function has been around for over thirty years, there is a greater need than ever before for experienced practitioners to convene and leverage their shared experiences and best practices, as well as to prepare for what’s ahead.
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Kids Helping Kids
Board Member
- PresentKids Helping Kids is an organization that has inspired over 5,200 students from 139 schools to participate in youth-led service projects in their communities. Our youth-led approach serves as a way to proactively get middle and high school students involved in creating service projects that have impacted 65,000 underserved kids in their community. KHK offers a path for youth to learn how to ignite an idea and follow it through with a project and possibly even a grant. We partner with local…
Kids Helping Kids is an organization that has inspired over 5,200 students from 139 schools to participate in youth-led service projects in their communities. Our youth-led approach serves as a way to proactively get middle and high school students involved in creating service projects that have impacted 65,000 underserved kids in their community. KHK offers a path for youth to learn how to ignite an idea and follow it through with a project and possibly even a grant. We partner with local schools in Fairfield County and collaborate with other not-for-profits in needed areas to expose children to the numerous opportunities to meet the needs of people locally and globally! While there are adult supervisors, kids own their projects from beginning to end at Kids Helping Kids.
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Association of National Advertisers ANA AIMM
Member
- PresentAIMM’S PURPOSE IS TO CREATE A MOVEMENT THAT REFLECTS A WORLD OF ACCEPTANCE BY CELEBRATING DIFFERENCES AND HIGHLIGHTING HUMAN TRUTHS THAT UNITE US.
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AMBYESE
Board Member
- PresentAMBYESE (Annual Multicultural Business Youth Educational Services Embarkment) prepares multicultural secondary school students for the challenges of a more diverse workforce in the 21st century. Our objective is to motivate students to strive for excellence academically by exposing them to career options in the corporate sector, and to facilitate their anxieties concerning “big business” by instilling in them a high level of self-esteem so they can learn about embarking on careers through…
AMBYESE (Annual Multicultural Business Youth Educational Services Embarkment) prepares multicultural secondary school students for the challenges of a more diverse workforce in the 21st century. Our objective is to motivate students to strive for excellence academically by exposing them to career options in the corporate sector, and to facilitate their anxieties concerning “big business” by instilling in them a high level of self-esteem so they can learn about embarking on careers through highly successful multicultural role models. We've mentored more than 14,000 culturally diverse high school students throughout Connecticut and New York, helping to prepare them for college and beyond.
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