Espree Devora 🎙️

So many people think podcast listenership, ratings and reviews, and/or the money a show makes are the key success indicators in podcasting. This is completely missing the mark. My podcasts have led to being flown across Europe to mentor global communities, high level speaking opportunities, it's led to unexpected deep quality friendships. And even if you have a podcast that has 0 ZERO listeners you can repurpose the content of your podcast using a tool like Cast Magic (www.castmagic.io) to easily create meaningful SEO rich social posts. This establishes rapport and elevates your guests. Podcasting isn't about... conversions, thought leadership, money and fame. Podcasting IS about... connectivity, creativity, impact and curiosity.

In running a business I've found the problem is usually... - the process is broken, not the person - lack of detail in communication - context needed to understand decisions made

When thinking about thought leadership - let go of the ego in it. It's not about you, it's NOT about elevating yourself, it's about ELEVATING OTHERS; in consequence of being helpful your own brand credibility rises in the ranks. Who is it you'd like to know, what community is it, in what category or industry. Is it C suite executive, is car enthusiasts, is it the Fin Tech industry. What are their lifestyle, what age range, where do they live, what's important to them... Deeply know your audience; their concerns, dreams and day to day. When you serve a specific group of people you're able to emotionally and intellectual connect with them. When you try to be everything to everyone you end up being nothing to no one.

Podcasting is one of the best way to build a personal brand. And you're already ahead of the game if you know that's the result you want from your podcast. So first let go os a "listener" goal and instead focus on networking, blog posts, testimonials and content repurposing. Think of your podcast as a way to have incredible conversations or to share expertise without expectation rather than rising in the podcast audience ranks. Here's why... you can easily repurpose your podcast episodes to other areas of your digital life. Use a tool like Cast Magic which will take the transcript of your podcast episode and create posts for all social platforms. Make sure the outputted text and images are useful to the community you're aiming to serve.

I don't use AI to write... that being said I get the attraction to save time. If you choose to create content using AI just be sure if you review it and add your human touch. No one wants to read a robot's output. If you do use AI the recommended podcasting tools are CastMagic (www.castmagic.io), Repurpose (www.repurpose.io) and Opus Clip (www.opus.pro)

Who is the audience that excites you, who would you like to do business with, enjoy a meal with, talk a walk in the park with - Create for those people. Explore the personality type and lifestyle of your desired audience and understand you'll be forming a relationship with them for years to come. So you want to build for and with the people you'd like to know, not just any arbitrary audience.