About
Michelle M. Collins is the President & CXO of A\N/A A Non-Agency® 2020/2022 Top 500…
Articles by Michelle M
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The Contingency Plan IS the Plan: Welcome to 2020 - The New Age of Experiential Marketing.
The Contingency Plan IS the Plan: Welcome to 2020 - The New Age of Experiential Marketing.
By Michelle M Collins
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Decoded Beauty 2017 - The Pursuit of a Beauty Utopia.
Decoded Beauty 2017 - The Pursuit of a Beauty Utopia.
By Michelle M Collins
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What's Next? Highlights of the Spring 2015 Digital Expo
What's Next? Highlights of the Spring 2015 Digital Expo
By Michelle M Collins
Contributions
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What are the best ways to create a memorable presentation opening and closing?
Personal stories can immediately connect the audience to you, the human side of being relatable. Sharing is a way of inviting the audience to build a relationship, and a conversation versus presenting a topic. - Share challenges as well as wins - Don't be afraid to infuse laughter, and allow for humorous moments - Remember to make eye contact and acknowledge those in the audience who are actively engaged
Activity
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Excited to announce the first licensed experience under our partnership with Toei Animation Inc. — built by the incredibly talented team at Twin…
Excited to announce the first licensed experience under our partnership with Toei Animation Inc. — built by the incredibly talented team at Twin…
Liked by Michelle M Collins
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So excited to bring this event to our EPIC Artist in Residence program just in time for the Taylor Swift tour
So excited to bring this event to our EPIC Artist in Residence program just in time for the Taylor Swift tour
Liked by Michelle M Collins
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Miami is a growing hub for FinTech, Art, Fashion and Hospitality. However, it is not quite the hub for the Asian community - YET. But, it definitely…
Miami is a growing hub for FinTech, Art, Fashion and Hospitality. However, it is not quite the hub for the Asian community - YET. But, it definitely…
Shared by Michelle M Collins
Experience
Volunteer Experience
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Sponsor / Creator + Committee Member
Asian Culture Style & Taste Artistry Showcase
- Present 1 year 1 month
Arts and Culture
A first-of-its-kind showcase for Asian art, design and culinary tastemakers. We hope to change the social narrative through an inclusive, elevated experience across the Asian American communities and their extended networks of advocates, colleagues, families and organizations.
Presented by: A\N/A A Non-Agency® + 501C Community Partners
Our Goal: Be visible, heard, proud.
Create immersive, cultural, and educational experiences by leveraging agents of influence (in art, tech…A first-of-its-kind showcase for Asian art, design and culinary tastemakers. We hope to change the social narrative through an inclusive, elevated experience across the Asian American communities and their extended networks of advocates, colleagues, families and organizations.
Presented by: A\N/A A Non-Agency® + 501C Community Partners
Our Goal: Be visible, heard, proud.
Create immersive, cultural, and educational experiences by leveraging agents of influence (in art, tech, finance, design) throughout the year. -
Creative Partner & Founder
AI.Fashion Tech Artistry
- Present 1 year 6 months
Arts and Culture
It’s the first AI empowered Chicago, New York City Artistry Community which will unite Fashion, Technology, and Art. The Creator’s Economy provides an opportunity to bridge the gap in collaboration, learning, funding, resources, and the social cultural disconnect in Chicago and beyond.
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Projects
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Richemont Arcadium at Hudson Yards
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7,000+ visitors were invited to experience a first of its kind, a Richemont immersive pop-up at Hudson Yards. The 5300 Square Foot Pop-Up showcased the VR and AR worlds of Cartier, IWC, Panerai, Van Cleef &Arpels, Vacheron & Constantin, Jaeger LeCoulture, MontBlanc .
Michelle M. Collins, Executive Creative Director and Executive Producer
A Non-Agency - Production -
Kate Spade Digital Barricades (Short Hills Mall, NJ and Macy's Herald Square NYC)
The Science Project’s goal was to create excitement and dialog with new customers even before the doors to the new store opened. We wanted to deliver not only the fanciful customer engagement we love from Kate Spade but also a system that capture crucial data, drove purchase and had lasting value to their retail ecosystem. The Science Project leveraged our cloud based in-store platform, Shopstage.
Press: CNBC http://www.cnbc.com/id/102066713#.
Press:…The Science Project’s goal was to create excitement and dialog with new customers even before the doors to the new store opened. We wanted to deliver not only the fanciful customer engagement we love from Kate Spade but also a system that capture crucial data, drove purchase and had lasting value to their retail ecosystem. The Science Project leveraged our cloud based in-store platform, Shopstage.
Press: CNBC http://www.cnbc.com/id/102066713#.
Press: http://www.adweek.com/news/technology/kate-spade-store-still-being-built-you-can-shop-online-right-construction-site-160694Other creatorsSee project -
Saks Fifth Avenue Holiday 2013 Yeti Snow Interactive Workshop
Featured by Google Sandbox: http://www.thinkwithgoogle.com/campaigns/saks-fifth-avenue-yeti-holiday-window.html
For the Yeti Snow Workshop at Saks Fifth Avenue, The Science Project created unique mobile technology to pull passersby and window visitors into the magic of snowfall and the Yeti's igloo. As each visitor accesses the mobile experience, he or she can discover their 'Yeti' name, pick a snowflake and flick it with his or her device into the window itself, where it materializes in the…Featured by Google Sandbox: http://www.thinkwithgoogle.com/campaigns/saks-fifth-avenue-yeti-holiday-window.html
For the Yeti Snow Workshop at Saks Fifth Avenue, The Science Project created unique mobile technology to pull passersby and window visitors into the magic of snowfall and the Yeti's igloo. As each visitor accesses the mobile experience, he or she can discover their 'Yeti' name, pick a snowflake and flick it with his or her device into the window itself, where it materializes in the sky and falls gently to the groundOther creatorsSee project -
Diesel 5th Avenue NYC Jogg Jeans Video Wall
Diesel USA was on a mission to push the envelope with digital during the September 2013 Fashion week in New York City with their #JoggJeans campaign. The campaign was the brainchild of the legendary Creative Director, Nicola Formichetti, whose style is globally recognized.
Other creatorsSee project
Honors & Awards
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Most Effective Pivot Strategy Brand Experience
Retail TouchPoints
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EventEx 3-City Kimpton Hotel BCSS Escape Goldx2, Silver, Bronze
13th Global Eventex Awards
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Kimpton Hotels Escape 3-City BCSS- Gold Winner Best Pivot Strategy
Event Marketer 21st Annual EX Awards
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Top 500 Inc 5000 and N Eastern Fastest-growing Private Companies
Inc. Magazine
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Brand Closet Showroom Socials-Top Women in Marketing - Idea Guru Finalist
Chief Marketer
In December 2021, Michelle was named a finalist in the “Idea Guru” category of the 1st Annual “Top Women in Marketing Awards,” sponsored by Event Marketer/Chief Marketer, for her development of the Brand Closet Showroom Social platform.
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Color of Tomorrow Animated Short Film SOCIAL JUSTICE & SOCIAL IMPACT
Telly, Davey, Communicator's Awards 2021
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Richemont Arcadium at Hudson Yards First Place - International Design - Temp Space /Pop-Up
VMSD Magazine
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ADC Merit Award - Spatial Design for Delta Airlines CES2020
Art Directors Club - One Show
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Candy Crush Guinness Book of World Records -Largest Architectural Projection-Mapped Game
Guinness World Records
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Google Play 2018 EX Awards - Silver Winner Best Pop-Up or Retail Activation
Event Marketer
A Non-Agency Michelle M. Collins - Experience ECD on Behalf of SoHo Experiential
Client: Google
Campaign: Google Play to Pay Laundromat
Agencies: Big Spaceship, SoHo Experiential
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Lancome Wanderlust - Pop-Up 2017 -Silver Winner Best Use of Gesture or Touch Technology
Event Marketer Experience Design and Technology Awards
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Kate Spade 2015 International Visual Vanguards First Place Award for Temporary Pop-Up Retail Space
Visual Merchandising and Store Design
Kate Spade Shoppable Barricade.
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Join now to viewMore activity by Michelle M
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I am honored to share that I’ve joined the Advisory Board of Friends of the National Asian Pacific American Museum of History and Culture. The…
I am honored to share that I’ve joined the Advisory Board of Friends of the National Asian Pacific American Museum of History and Culture. The…
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A Filipino 🇵🇭 party isn't complete without three essentials: 🍚 Going home with food, aka Baon 🎤 Singing Karaoke 🀄 The Titos and Titas…
A Filipino 🇵🇭 party isn't complete without three essentials: 🍚 Going home with food, aka Baon 🎤 Singing Karaoke 🀄 The Titos and Titas…
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Recently, an undeniably momentous event has marked the latest chapter for traditional private clubs’ progression: The historical vote at the Garrick…
Recently, an undeniably momentous event has marked the latest chapter for traditional private clubs’ progression: The historical vote at the Garrick…
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Excited to announce our first international city with our expansion to Toronto 🇨🇦 A number of the city's finest restaurants and rooftops are…
Excited to announce our first international city with our expansion to Toronto 🇨🇦 A number of the city's finest restaurants and rooftops are…
Liked by Michelle M Collins
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Excited and honored to join the vibrant community at Miami Dade College's Miami Fashion Institute! As someone who believes in the transformative…
Excited and honored to join the vibrant community at Miami Dade College's Miami Fashion Institute! As someone who believes in the transformative…
Liked by Michelle M Collins
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We’re excited to announce a major milestone for #DinTaiFungNorthAmerica: Aaron Yang and Albert Yang have been named Co-CEOs! 🎉 Frank Yang, son of…
We’re excited to announce a major milestone for #DinTaiFungNorthAmerica: Aaron Yang and Albert Yang have been named Co-CEOs! 🎉 Frank Yang, son of…
Liked by Michelle M Collins
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✨ Exciting News! ✨ We are more than happy to announce our collaboration with ID Genève Watches, introducing the world’s first watch straps made…
✨ Exciting News! ✨ We are more than happy to announce our collaboration with ID Genève Watches, introducing the world’s first watch straps made…
Liked by Michelle M Collins
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On weekends, you’ll often catch us out with the bees 🐝 , spending quality time together as a family. It’s a great way for my daughter to learn about…
On weekends, you’ll often catch us out with the bees 🐝 , spending quality time together as a family. It’s a great way for my daughter to learn about…
Liked by Michelle M Collins
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🌟 And Another One! 🌟 We are thrilled to announce our partnership with Com2uS, a renowned name in the gaming industry. Their games have captivated…
🌟 And Another One! 🌟 We are thrilled to announce our partnership with Com2uS, a renowned name in the gaming industry. Their games have captivated…
Liked by Michelle M Collins
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Honored to be included. A rare business article cameo for the hubby 🙂
Honored to be included. A rare business article cameo for the hubby 🙂
Liked by Michelle M Collins
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Join us next Wednesday May 29th from 5-8pm and network with fellow AAPI founders hosted by ACENextGen, GoldHouse, and Asian Hustle Network
Join us next Wednesday May 29th from 5-8pm and network with fellow AAPI founders hosted by ACENextGen, GoldHouse, and Asian Hustle Network
Liked by Michelle M Collins
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