Michelle M Collins

Michelle M Collins

New York, New York, United States
2K followers 500+ connections

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    User Experience Design (UED), Interior Design, Videography, Visual Design, Event Marketing, Marketing Consulting, Digital Marketing, Project Management, Management Consulting, and Public Speaking

About

Michelle M. Collins is the President & CXO of A\N/A A Non-Agency® 2020/2022 Top 500…

Articles by Michelle M

Contributions

Activity

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Experience

  • Wynwood Chamber of Commerce Graphic

    Wynwood Chamber of Commerce

    Miami, Florida, United States

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    Chicago, Illinois

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    United States

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    New York City Metropolitan Area

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    New York City Metropolitan Area

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    United States

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    United States

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    New York City Metropolitan Area

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    New York City Metropolitan Area

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    United States

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    Atlanta Metropolitan Area

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    New York City Metropolitan Area

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    Greater New York City Area

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    Greater New York City Area

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    New York City Metropolitan Area

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    Greater New York City Area

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    New York City Metropolitan Area

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    New York City

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    Greater New York City Area

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    Greater New York City Area

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Volunteer Experience

  • Sponsor / Creator + Committee Member

    Asian Culture Style & Taste Artistry Showcase

    - Present 1 year 1 month

    Arts and Culture

    A first-of-its-kind showcase for Asian art, design and culinary tastemakers. We hope to change the social narrative through an inclusive, elevated experience across the Asian American communities and their extended networks of advocates, colleagues, families and organizations.
    Presented by: A\N/A A Non-Agency® + 501C Community Partners

    Our Goal: Be visible, heard, proud.
    Create immersive, cultural, and educational experiences by leveraging agents of influence (in art, tech…

    A first-of-its-kind showcase for Asian art, design and culinary tastemakers. We hope to change the social narrative through an inclusive, elevated experience across the Asian American communities and their extended networks of advocates, colleagues, families and organizations.
    Presented by: A\N/A A Non-Agency® + 501C Community Partners

    Our Goal: Be visible, heard, proud.
    Create immersive, cultural, and educational experiences by leveraging agents of influence (in art, tech, finance, design) throughout the year.

  • Creative Partner & Founder

    AI.Fashion Tech Artistry

    - Present 1 year 6 months

    Arts and Culture

    It’s the first AI empowered Chicago, New York City Artistry Community which will unite Fashion, Technology, and Art. The Creator’s Economy provides an opportunity to bridge the gap in collaboration, learning, funding, resources, and the social cultural disconnect in Chicago and beyond.

  • Chicago Fashion Coalition Graphic

    Advisor

    Chicago Fashion Coalition

    - 1 year 1 month

    Arts and Culture

  • Wynwood Chamber of Commerce Graphic

    Member Board of Directors

    Wynwood Chamber of Commerce

    - Present 5 months

    Economic Empowerment

Projects

  • Delta Airlines CES Keynote & Booth 2020

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    See project

  • Richemont Arcadium at Hudson Yards

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    7,000+ visitors were invited to experience a first of its kind, a Richemont immersive pop-up at Hudson Yards. The 5300 Square Foot Pop-Up showcased the VR and AR worlds of Cartier, IWC, Panerai, Van Cleef &Arpels, Vacheron & Constantin, Jaeger LeCoulture, MontBlanc .

    Michelle M. Collins, Executive Creative Director and Executive Producer
    A Non-Agency - Production

    See project

  • Lancome 2017 Pop-Up

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    Lancome 2017 Pop-Up Los Angeles-NYC-Miami

    See project

  • Kate Spade Digital Barricades (Short Hills Mall, NJ and Macy's Herald Square NYC)

    The Science Project’s goal was to create excitement and dialog with new customers even before the doors to the new store opened. We wanted to deliver not only the fanciful customer engagement we love from Kate Spade but also a system that capture crucial data, drove purchase and had lasting value to their retail ecosystem. The Science Project leveraged our cloud based in-store platform, Shopstage.
    Press: CNBC http://www.cnbc.com/id/102066713#.
    Press:…

    The Science Project’s goal was to create excitement and dialog with new customers even before the doors to the new store opened. We wanted to deliver not only the fanciful customer engagement we love from Kate Spade but also a system that capture crucial data, drove purchase and had lasting value to their retail ecosystem. The Science Project leveraged our cloud based in-store platform, Shopstage.
    Press: CNBC http://www.cnbc.com/id/102066713#.
    Press: http://www.adweek.com/news/technology/kate-spade-store-still-being-built-you-can-shop-online-right-construction-site-160694

    Other creators
    See project

  • Saks Fifth Avenue Holiday 2013 Yeti Snow Interactive Workshop

    Featured by Google Sandbox: http://www.thinkwithgoogle.com/campaigns/saks-fifth-avenue-yeti-holiday-window.html
    For the Yeti Snow Workshop at Saks Fifth Avenue, The Science Project created unique mobile technology to pull passersby and window visitors into the magic of snowfall and the Yeti's igloo. As each visitor accesses the mobile experience, he or she can discover their 'Yeti' name, pick a snowflake and flick it with his or her device into the window itself, where it materializes in the…

    Featured by Google Sandbox: http://www.thinkwithgoogle.com/campaigns/saks-fifth-avenue-yeti-holiday-window.html
    For the Yeti Snow Workshop at Saks Fifth Avenue, The Science Project created unique mobile technology to pull passersby and window visitors into the magic of snowfall and the Yeti's igloo. As each visitor accesses the mobile experience, he or she can discover their 'Yeti' name, pick a snowflake and flick it with his or her device into the window itself, where it materializes in the sky and falls gently to the ground

    Other creators
    See project

  • Diesel 5th Avenue NYC Jogg Jeans Video Wall

    Diesel USA was on a mission to push the envelope with digital during the September 2013 Fashion week in New York City with their #JoggJeans campaign. The campaign was the brainchild of the legendary Creative Director, Nicola Formichetti, whose style is globally recognized.

    Other creators
    See project

Honors & Awards

  • Most Effective Pivot Strategy Brand Experience

    Retail TouchPoints

  • EventEx 3-City Kimpton Hotel BCSS Escape Goldx2, Silver, Bronze

    13th Global Eventex Awards

  • Kimpton Hotels Escape 3-City BCSS- Gold Winner Best Pivot Strategy

    Event Marketer 21st Annual EX Awards

  • Top 500 Inc 5000 and N Eastern Fastest-growing Private Companies

    Inc. Magazine

  • Brand Closet Showroom Socials-Top Women in Marketing - Idea Guru Finalist

    Chief Marketer

    In December 2021, Michelle was named a finalist in the “Idea Guru” category of the 1st Annual “Top Women in Marketing Awards,” sponsored by Event Marketer/Chief Marketer, for her development of the Brand Closet Showroom Social platform.

  • Color of Tomorrow Animated Short Film SOCIAL JUSTICE & SOCIAL IMPACT

    Telly, Davey, Communicator's Awards 2021

  • Richemont Arcadium at Hudson Yards First Place - International Design - Temp Space /Pop-Up

    VMSD Magazine

  • ADC Merit Award - Spatial Design for Delta Airlines CES2020

    Art Directors Club - One Show

  • Candy Crush Guinness Book of World Records -Largest Architectural Projection-Mapped Game

    Guinness World Records

  • Google Play 2018 EX Awards - Silver Winner Best Pop-Up or Retail Activation

    Event Marketer

    A Non-Agency Michelle M. Collins - Experience ECD on Behalf of SoHo Experiential
    Client: Google
    Campaign: Google Play to Pay Laundromat
    Agencies: Big Spaceship, SoHo Experiential

  • Lancome Wanderlust - Pop-Up 2017 -Silver Winner Best Use of Gesture or Touch Technology

    Event Marketer Experience Design and Technology Awards

  • Kate Spade 2015 International Visual Vanguards First Place Award for Temporary Pop-Up Retail Space

    Visual Merchandising and Store Design

    Kate Spade Shoppable Barricade.

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