About
Innovative, Modern Marketer not afraid to challenge the status quo to uncover new ways to…
Articles by Matthew
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Looking Around the Corner: What to Watch for in 2021
Looking Around the Corner: What to Watch for in 2021
By Matthew Fantazier
Activity
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The New York Times is launching the first podcast for Wirecutter, its product reviews brand. What makes this content meaningful for the Times is that…
The New York Times is launching the first podcast for Wirecutter, its product reviews brand. What makes this content meaningful for the Times is that…
Shared by Matthew Fantazier
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With the launch of the latest season of “Emily in Paris,” Netflix is teaming up with Google on a multifaceted partnership. First, when viewers are…
With the launch of the latest season of “Emily in Paris,” Netflix is teaming up with Google on a multifaceted partnership. First, when viewers are…
Shared by Matthew Fantazier
Experience
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Education
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New York University - Leonard N. Stern School of Business
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Activities and Societies: Beta Gamma Sigma Honor Society
Specializing in Marketing. Digital Marketing and Entrepreneurship. Course work has involved pharmaceutical marketing, brand strategy, social media marketing, consumer behavior and design.
• Created start-up marketing plan for a guitar company that is currently being implemented including market segmentation, qualitative research and competitive analysis
• Conducted a brand audit and developed new marketing strategies for American Apparel in response to growing negative perceptions…Specializing in Marketing. Digital Marketing and Entrepreneurship. Course work has involved pharmaceutical marketing, brand strategy, social media marketing, consumer behavior and design.
• Created start-up marketing plan for a guitar company that is currently being implemented including market segmentation, qualitative research and competitive analysis
• Conducted a brand audit and developed new marketing strategies for American Apparel in response to growing negative perceptions associated with the brand and poor performance
• Developed and presented a digital media strategy for a reality television program
• Executed Digital Marketing audit of beverage companies, identifying best practices and developing recommendations for strengthening their online presence. -
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Activities and Societies: Beta Alpha Psi - Accounting Honors Society, Notre Dame Glee Club, Resident Assistant, Accounting TA
Licenses & Certifications
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Certified Public Accountant
California Board of Accountancy
Credential ID 102094
Courses
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Brand Strategy
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Consumer Behavior
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Digital Marketing
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Innovation and Design
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Social Media for Brand Managers
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Strategy I & II
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Honors & Awards
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Grand Prix - Campaign of the Year: From the Start: A Parent’s Guide to Talking About Racial Bias
Festival of Media
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Media Plan of the Year - Best Use of Branded Content/Entertainment in Campaigns Spending $500,000-$1 Million
AdWeek
https://www.adweek.com/agencies/media-plan-of-the-year-24-strategies-that-inspired-informed-and-cut-through-the-noise/
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Winner: M&M Global Awards - From the Start: A Parent’s Guide to Talking About Racial Bias
Festival of Media - M&M Global Awards
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GOLD - Campaign US Media Awards for Best Use of Digital Media
Campaign US Media Awards
Johnson's Baby #inittogether COVID-19 response - Best Use of Digital Media
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Creative Media Awards - Native Marketing
Media Post
COVID-19 added to the normal anxieties of expecting parents in 2020. Johnson & Johnson partnered with Meredith to launch a support hub called #InItTogether. Parents could hear from doctors, nurses and other moms. Content was promoted across Johnson's social channels and Meredith’s properties. The hub drew a 6% rise in familiarity, 8% in purchase intent and 7% in recommendation intent. Also it generated an 18% lift in reducing anxiety and a 12% increase in helping moms fully enjoy their…
COVID-19 added to the normal anxieties of expecting parents in 2020. Johnson & Johnson partnered with Meredith to launch a support hub called #InItTogether. Parents could hear from doctors, nurses and other moms. Content was promoted across Johnson's social channels and Meredith’s properties. The hub drew a 6% rise in familiarity, 8% in purchase intent and 7% in recommendation intent. Also it generated an 18% lift in reducing anxiety and a 12% increase in helping moms fully enjoy their pregnancy.
https://www.mediapost.com/creativemediaawards/winners/ -
40 Under 40
Brand Innovators
Awarded to top brand marketers under 40
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Snap Star
Snapchat
Awarded for excellence in execution of Visine's Snapchat campaign which featured the development of an in-ad game experience and custom ads based upon insights related to the brand's core target.
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North America James E. Burke Marketing Award: Customer Experience and Engagement, ZYRTEC® Competitive Defense Plan
Johnson & Johnson
North America winner under Customer Experience and Engagement category.The James E. Burke Marketing Awards are Johnson & Johnson's highest marketing honor, celebrating the most courageous, creative and impactful marketing programs. Awarded for Allergy Rx to OTC switch competitive defense plan and execution.
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North America James E. Burke Marketing Award:New Business Model, ZYRTEC® Seasonal Strategy
Johnson & Johnson
North America winner under New Business Model category.The James E. Burke Marketing Awards are Johnson & Johnson's highest marketing honor, celebrating the most courageous, creative and impactful marketing programs. Awarded for seasonal promotional strategy across traditional media, search and in-store.
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Creative Media Awards - Online Media: Search
Media Post
"Partnering with Johnson & Johnson and Google, Razorfish Health created the Allergy Spotlight Script to leverage daily pollen forecast data across the United States to optimize bids, improve visibility. Doing this let Zyrtec programmatically updated bids by ZIP code to identify consumers in the greatest need of allergy relief, increasing campaign efficiency and overall impact. The campaign fluctuated in bids depending on the need for allergy relief. Within a month Zyrtec’s CTRs rose 48% and…
"Partnering with Johnson & Johnson and Google, Razorfish Health created the Allergy Spotlight Script to leverage daily pollen forecast data across the United States to optimize bids, improve visibility. Doing this let Zyrtec programmatically updated bids by ZIP code to identify consumers in the greatest need of allergy relief, increasing campaign efficiency and overall impact. The campaign fluctuated in bids depending on the need for allergy relief. Within a month Zyrtec’s CTRs rose 48% and CPCs fell 41%. The campaign increased market share by 185%."
http://www.mediapost.com/creativemediaawards/winners/ -
Silver Award - Bengay “Championing Movement, in the Moment”
Mobile Marketing Association
Awarded for In App Advertising - executed program where active consumers were rewarded after completing a workout with an award from BENGAY. Substantial lifts were recorded across purchase intent and brand favorability due to the relevant placement.
http://www.mmaglobal.com/smarties/finalists/winners
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