About
A hard-working, energetic brand steward with agency, consultancy and client experience…
Articles by Frank
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Perceptions of the COVID-19 Vaccine: The Most Important Social Media Analysis Topic Ever
Perceptions of the COVID-19 Vaccine: The Most Important Social Media Analysis Topic Ever
By Frank Gregory
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Leveraging Social Media Intelligence with the Qualitative Research Community
Leveraging Social Media Intelligence with the Qualitative Research Community
By Frank Gregory
Activity
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We’re hiring! We're looking for a seasoned Social Listening & Data Analytics Manager to join our exceptional team. Bilingual skills and digital…
We’re hiring! We're looking for a seasoned Social Listening & Data Analytics Manager to join our exceptional team. Bilingual skills and digital…
Liked by Frank Gregory
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🎉 Five years, countless memories, and way too many Starbucks runs later… I'm still here! 🥳 Monday marked my 5-year work anniversary at CMI Media…
🎉 Five years, countless memories, and way too many Starbucks runs later… I'm still here! 🥳 Monday marked my 5-year work anniversary at CMI Media…
Liked by Frank Gregory
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After an incredible 19 year career at Nestle, for which I am so grateful to have worked with the very best people and to have learned how to be a…
After an incredible 19 year career at Nestle, for which I am so grateful to have worked with the very best people and to have learned how to be a…
Liked by Frank Gregory
Experience
Education
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Virginia Commonwealth University
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Activities and Societies: Live client projects while at VCU Brandcenter: Cadillac, The Gettysburg Foundation, Virginia Housing Development Authority, The River Cottage (Irvington, VA outdoor store), Destination for Men Grooming Products, VCU MoonPie Madness 2007, Excyo.com (formerly MediaPyro.com)
Graduation: May 2007
Cumulative GPA: 3.80
• Selection, Ogilvy & Mather Scholarship, 2005-2006 Academic year, VCU BrandCenter
• Selection, AICP Directors’ Scholarship, 2006-2007 Academic year, VCU…Graduation: May 2007
Cumulative GPA: 3.80
• Selection, Ogilvy & Mather Scholarship, 2005-2006 Academic year, VCU BrandCenter
• Selection, AICP Directors’ Scholarship, 2006-2007 Academic year, VCU BrandCenter
• Quote, AdWeek Magazine, “Changing Course” September 2005 edition
• Quote, Fast Company Magazine, “Making Smarter Marketers” December 2005 edition
• Quote, National Public Radio’s Day To Day show, VCU BrandCenter & MoonPie Madness feature
• VCU Concentration Feature, The Wall Street Journal, “Questions for…Rick Boyko” 3/14/07 edition
• Participation, Cadillac National Case Study Competition by EdVenture, 2006 (BrandCenter 3rd place finish) -
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Activities and Societies: • Selection, Mu Kappa Tau, Marketing Honor Fraternity • Selection, Beta Gamma Sigma, Business Honor Fraternity • Founder & Songwriter, moonTower, acoustic rock band in Blacksburg, VA (largest crowd – over 2000)
Graduation: May 2005 (Magna cum Laude)
Cumulative GPA: 3.62 -
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Publications
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Final Analysis: SportsPro Media's 2021 50 Most Marketable: tying together insights from all three lists
SportsPro
Our NorthStar Solutions Group, LLC #SocialMediaIntelligence team received the honor of being the official analysis partner of SportsPro Media's 50 Most Marketable lists (Athletes, Brands and Properties) for 2021.
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Analysis: SportsPro Media's 2021 50 Most Marketable Properties list
SportsPro Media
Our NorthStar Solutions Group, LLC #SocialMediaIntelligence team received the honor of being the official analysis partner of SportsPro Media's 50 Most Marketable lists (Athletes, Brands and Properties) for 2021.
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Analysis: SportsPro Media's 2021 50 Most Marketable Brands list
SportsPro Media
Our NorthStar Solutions Group, LLC #SocialMediaIntelligence team received the honor of being the official analysis partner of SportsPro Media's 50 Most Marketable lists (Athletes, Brands and Properties) for 2021.
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Analysis: SportsPro Media's 2021 50 Most Marketable Athletes list
SportsPro Media
Our NorthStar Solutions Group, LLC #SocialMediaIntelligence team received the honor of being the official analysis partner of SportsPro Media's 50 Most Marketable lists (Athletes, Brands and Properties) for 2021.
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BBC Global News Interview: Analyzing SportsPro's 50 Most Marketable Athletes
BBC Global News
Here's the clip from BBC Global News of my interview from Monday talking about our NorthStar Solutions Group, LLC #SocialMediaIntelligence analysis of the SportsPro Media 50 Most Marketable Athletes List (powered by Zoomph & Greenfly data).
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Hashtag Sports' #HS21 VRTL Event: How Social Media Can Empower & Drive Change in Women's Sports
Hashtag Sports
When Oregon's Sedona Prince tweeted about the lack of a weight room for the female athletes during March’s College Basketball Tournament, it sparked a significant & meaningful conversation about Women’s Equality and Women’s Sports on social media.
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Perceptions of the COVID-19 Vaccine: The Most Important Social Media Analysis Topic Ever
LinkedIn Article
My Social Media Intelligence team at NorthStar recently completed the first round of the most significant and important research effort we've ever embarked upon.
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Leveraging Social Media Intelligence with the Qualitative Research Community: A follow up post to the QRCA Flash Webinar designed as an introduction to social media research (what it is and how to get started)
LinkedIn
A follow-up article from the April 2020 QRCA Flash Series Webinar about Social Media Research for the Qualitative Research Community. Includes answers to all questions posed during the webinar Q&A.
Other authorsSee publication -
QRCA Flash Series Webinar: Are You Listening? An Intro Overview to Social Media Research
QRCA
A presentation on the value of social media research to the qualitative research community, especially during the COVID-19 stay-at-home orders. Includes definitions, best practices, tools and guidance on how to get started.
Other authorsSee publication
Honors & Awards
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2022 Global Social Intelligence Insider 50
Social Intelligence Lab
The Social Intelligence Lab's inaugural Social Intelligence Insider 50 is the first fully curated list of the most influential social intelligence professionals, globally: https://thesilab.com/social-intelligence-insider-50-results/
My interview: https://thesilab.com/si_winner/frank-gregory/
Announcement post from SI Lab: https://www.linkedin.com/posts/drjillianney_socialintelligenceinsider50-activity-6899365304397283328-dfGl
My announcement post:…The Social Intelligence Lab's inaugural Social Intelligence Insider 50 is the first fully curated list of the most influential social intelligence professionals, globally: https://thesilab.com/social-intelligence-insider-50-results/
My interview: https://thesilab.com/si_winner/frank-gregory/
Announcement post from SI Lab: https://www.linkedin.com/posts/drjillianney_socialintelligenceinsider50-activity-6899365304397283328-dfGl
My announcement post: https://www.linkedin.com/posts/frankgregory1_shoutouts-socialintelligence-sociallistening-activity-6897285566493532160-NWwh
Recommendations received
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LinkedIn User
9 people have recommended Frank
Join now to viewMore activity by Frank
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Before we break for the weekend, please check out this role with CMI Media Group. Share with your friends! Kristin Spirko Gina Santacaterina Happy…
Before we break for the weekend, please check out this role with CMI Media Group. Share with your friends! Kristin Spirko Gina Santacaterina Happy…
Liked by Frank Gregory
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Calling all social listening friends. If you’ve not already done this, can you please take 10 minutes to complete the annual state of social…
Calling all social listening friends. If you’ve not already done this, can you please take 10 minutes to complete the annual state of social…
Liked by Frank Gregory
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