About
As Marketing Director at The Media Trust, I evangelize our tools for keeping digital…
Articles by Gavin
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Ad-based Phishing Season Kicks Into High Gear
Ad-based Phishing Season Kicks Into High Gear
By Gavin Dunaway
Activity
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Well there goes my favourite #. Goodbye #cookiepocalypse. What pocalypse are we in for next? Here's to a bit more time replacing industry acronyms…
Well there goes my favourite #. Goodbye #cookiepocalypse. What pocalypse are we in for next? Here's to a bit more time replacing industry acronyms…
Liked by Gavin Dunaway
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Howdy, friends! I should have posted this much, much sooner...but here we are. Tomorrow night at Windham Public Library I'll be giving a talk about…
Howdy, friends! I should have posted this much, much sooner...but here we are. Tomorrow night at Windham Public Library I'll be giving a talk about…
Liked by Gavin Dunaway
Experience
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Education
Publications
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Viewability Hacks: Inventory Request Template
AdMonsters
Jeff Mayer, a great AdMonsters resource who recently shifted from Whitepages to Shazam, explains: "The Whitepages inventory spreadsheet gives us the ability to quickly and accurately forecast available impressions for an unlimited number of targeted ad placements without needing to use an (expensive) third-party technology solution. It also calculates the necessary booked impressions needed to meet viewability requirements based on the individual vendor being used, the requested guaranteed…
Jeff Mayer, a great AdMonsters resource who recently shifted from Whitepages to Shazam, explains: "The Whitepages inventory spreadsheet gives us the ability to quickly and accurately forecast available impressions for an unlimited number of targeted ad placements without needing to use an (expensive) third-party technology solution. It also calculates the necessary booked impressions needed to meet viewability requirements based on the individual vendor being used, the requested guaranteed percentage, and provides the revenue impact of making that adjustment."
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English
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Recommendations received
4 people have recommended Gavin
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After breathing a sigh of relief that maybe I get one or two more good cookie filled years in my career, I remembered that this illusory privacy…
After breathing a sigh of relief that maybe I get one or two more good cookie filled years in my career, I remembered that this illusory privacy…
Liked by Gavin Dunaway
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Granted, I've been lost in internal TMT stuff last few weeks, but I'm a little surprised this hasn't made more noise. Seems pretty worrisome to me!…
Granted, I've been lost in internal TMT stuff last few weeks, but I'm a little surprised this hasn't made more noise. Seems pretty worrisome to me!…
Shared by Gavin Dunaway
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After an amazing 6+ years at Connatix, it's time for my next chapter. I cannot thank the Leadership at Connatix enough for everything during my time.…
After an amazing 6+ years at Connatix, it's time for my next chapter. I cannot thank the Leadership at Connatix enough for everything during my time.…
Liked by Gavin Dunaway
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When Google first announced it was sunsetting third-party cookies and launching the Privacy Sandbox, I couldn't help thinking about when Google…
When Google first announced it was sunsetting third-party cookies and launching the Privacy Sandbox, I couldn't help thinking about when Google…
Posted by Gavin Dunaway
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Meet Connie Walsh, our stellar Dream Team SVP of Yield & Monetization! With a deep passion for media, Connie has thrived on the publisher side…
Meet Connie Walsh, our stellar Dream Team SVP of Yield & Monetization! With a deep passion for media, Connie has thrived on the publisher side…
Liked by Gavin Dunaway
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BUT... BUT... BUT... There's no malware in video! Oh yeah, there is—on-site video units (the ones that pop out and follow you around a page) are a…
BUT... BUT... BUT... There's no malware in video! Oh yeah, there is—on-site video units (the ones that pop out and follow you around a page) are a…
Shared by Gavin Dunaway
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