About
I’ve been studying patterns of influence in healthcare for more than 15 years. At Humana,…
Articles by Greg
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Finding the Hidden KOLs, Part One: Geography
Finding the Hidden KOLs, Part One: Geography
By Greg Matthews
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The one simple (free) thing that MADE my podcast
The one simple (free) thing that MADE my podcast
By Greg Matthews
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What do open data & health equity have to do with one another?
What do open data & health equity have to do with one another?
By Greg Matthews
Activity
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Friends, I have a new job. The first time I met Bill Bernstein Jared Augenstein and Randi Seigel, I realized I was in the presence of some of the…
Friends, I have a new job. The first time I met Bill Bernstein Jared Augenstein and Randi Seigel, I realized I was in the presence of some of the…
Liked by Greg Matthews
Experience
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Education
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Publications
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Twitter 101 and beyond: introduction to social media platforms available to practicing hematologist/oncologists
Seminars in Hematology
See publicationThe first peer-reviewed publication of the Network Scoring Algorithm developed with Dr. Yash Gad, PhD while we were both working at W2O Group.
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Upside-Down Analytics and the W2O Hospital Index
Common Sense
See publicationIntroducing the concept of audience-focused (upside-down) analytics - the force behind MDigitalLife and the experimental W2O Hospital Index.
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What We Learned from Studying 16 Million Cancer Conversations per Year
Medcrunch.net
See publicationA study showing the variation in oncology conversations between US and European physicians.
Honors & Awards
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ELITE 2018 Tech-Know Geek Award
PM360 Magazine
Healthcare technology award associated with Pharma Marketing's leading trade journal, PM360 Magazine. https://www.pm360online.com/elite-2018-tech-know-geek-greg-matthews-of-w2o/
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MM&M Innovation Catalyst Award Winner
Medical Marketing & Media
"Innovation Catalyst: Marketers who have helped health-tech innovators connect with the larger worlds of pharma and healthcare. Possible candidates include agency executives, marketing/communication partners of health-tech startups, and/or industry leaders deeply involved with VC groups or health-tech think tanks." https://www.mmm-online.com/top-10-innovation-catalysts/greg-matthews-w2o-group/article/752454/
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Guest Lecturer in Digital Marketing and Analytics
The Bill Munday School of Business at St. Edwards University
The Bill Munday School of Business at St. Edwards University
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Guest Lecturer in Social Media & Organizations
Moody College of Communication at the University of Texas
Moody College of Communication at the University of Texas
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Guest Lecturer in Consumer-Centered Business Models in Healthcare
Kellstadt Graduate School of Business at DePaul University
Kellstadt Graduate School of Business at DePaul University
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Guest Lecturer in Healthcare Consumer Experience
The Hasso Plattner Institute of Design at Stanford
The Hasso Plattner Institute of Design at Stanford
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Guest Lecturer in Organizational Performance and Design
The Owen Graduate School of Management, Vanderbilt University
The Owen Graduate School of Management, Vanderbilt University
Organizations
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CoHealth Workplace Wellness Community
Co-Founder
- Present
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