About
I’ve been studying patterns of influence in healthcare for more than 15 years. At Humana,…
Articles by Greg
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Finding the Hidden KOLs, Part One: Geography
Finding the Hidden KOLs, Part One: Geography
By Greg Matthews
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The one simple (free) thing that MADE my podcast
The one simple (free) thing that MADE my podcast
By Greg Matthews
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What do open data & health equity have to do with one another?
What do open data & health equity have to do with one another?
By Greg Matthews
Activity
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Friends, I have a new job. The first time I met Bill Bernstein Jared Augenstein and Randi Seigel, I realized I was in the presence of some of the…
Friends, I have a new job. The first time I met Bill Bernstein Jared Augenstein and Randi Seigel, I realized I was in the presence of some of the…
Liked by Greg Matthews
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This is such impressive work from the teams at Ringer Sciences and Connected Impact. Not only is the topic an important one, it really emphasizes the…
This is such impressive work from the teams at Ringer Sciences and Connected Impact. Not only is the topic an important one, it really emphasizes the…
Shared by Greg Matthews
Experience
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Education
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Publications
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Twitter 101 and beyond: introduction to social media platforms available to practicing hematologist/oncologists
Seminars in Hematology
See publicationThe first peer-reviewed publication of the Network Scoring Algorithm developed with Dr. Yash Gad, PhD while we were both working at W2O Group.
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Upside-Down Analytics and the W2O Hospital Index
Common Sense
See publicationIntroducing the concept of audience-focused (upside-down) analytics - the force behind MDigitalLife and the experimental W2O Hospital Index.
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What We Learned from Studying 16 Million Cancer Conversations per Year
Medcrunch.net
See publicationA study showing the variation in oncology conversations between US and European physicians.
Honors & Awards
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ELITE 2018 Tech-Know Geek Award
PM360 Magazine
Healthcare technology award associated with Pharma Marketing's leading trade journal, PM360 Magazine. https://www.pm360online.com/elite-2018-tech-know-geek-greg-matthews-of-w2o/
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MM&M Innovation Catalyst Award Winner
Medical Marketing & Media
"Innovation Catalyst: Marketers who have helped health-tech innovators connect with the larger worlds of pharma and healthcare. Possible candidates include agency executives, marketing/communication partners of health-tech startups, and/or industry leaders deeply involved with VC groups or health-tech think tanks." https://www.mmm-online.com/top-10-innovation-catalysts/greg-matthews-w2o-group/article/752454/
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Guest Lecturer in Digital Marketing and Analytics
The Bill Munday School of Business at St. Edwards University
The Bill Munday School of Business at St. Edwards University
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Guest Lecturer in Social Media & Organizations
Moody College of Communication at the University of Texas
Moody College of Communication at the University of Texas
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Guest Lecturer in Consumer-Centered Business Models in Healthcare
Kellstadt Graduate School of Business at DePaul University
Kellstadt Graduate School of Business at DePaul University
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Guest Lecturer in Healthcare Consumer Experience
The Hasso Plattner Institute of Design at Stanford
The Hasso Plattner Institute of Design at Stanford
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Guest Lecturer in Organizational Performance and Design
The Owen Graduate School of Management, Vanderbilt University
The Owen Graduate School of Management, Vanderbilt University
Organizations
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CoHealth Workplace Wellness Community
Co-Founder
- Present
Recommendations received
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I've been working with a few cardiologists lately & decided to have some fun mapping the online cardiologists around the world ... it's pretty…
I've been working with a few cardiologists lately & decided to have some fun mapping the online cardiologists around the world ... it's pretty…
Shared by Greg Matthews
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