About
At Gallagher, our team leads the charge in pioneering global go-to-market campaigns…
Articles by Geoff
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The Future is Now: Gen Z and Digital Transformation
The Future is Now: Gen Z and Digital Transformation
By Geoff Pickering
Contributions
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What do you do if your content marketing isn't driving product sales?
- Review the platforms where you're sharing your content to ensure they're appropriate for your target audience. - Consider whether you're effectively promoting your content through social media, email marketing, and other channels.
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What do you do if your content marketing isn't driving product sales?
- Ensure that your content aligns with your target audience's interests, needs, and pain points. - Check if your content is engaging, informative, and valuable to your audience. - Analyze the SEO and discoverability of your content. Are you targeting the right keywords?
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How do you balance stability and experimentation in your organization?
My experience is a mixture of small and large organizations - to me balancing stability and innovation in an organization, is about establishing a strong foundation with core values, efficient operations, and risk management for stability, while also fostering a culture of innovation, allocating resources for research and development, and embracing an iterative approach. As a leader, a crucial role is communicating the importance of both aspects and allocating resources judiciously, recognizing that stability and innovation may operate on different timeframes. CFSs and KPIs should be in place to measure progress in both stability and innovation, with the understanding that this balance is dynamic and must adapt to circumstances and goals.
Activity
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Last week I was recognized as one of this year’s Best of Block award winners. It’s difficult to fully articulate how this moment feels. But as a…
Last week I was recognized as one of this year’s Best of Block award winners. It’s difficult to fully articulate how this moment feels. But as a…
Liked by Geoff Pickering
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We're on a digital optimisation journey here at Gallagher and we have just launched a new internal people platform, HiBob - known as 'Bob'. It’s a…
We're on a digital optimisation journey here at Gallagher and we have just launched a new internal people platform, HiBob - known as 'Bob'. It’s a…
Liked by Geoff Pickering
Experience
Education
Licenses & Certifications
Volunteer Experience
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Volunteer Staff
SUMMIT PARK CHURCH
- Present 5 years 8 months
Poverty Alleviation
Our role was to help the Kansas City Rescue Mission through volunteer work around the facility. Cleaning and fixing what needed attention. We also interacted with men living at KCRM. Overall the experience was fulfilling and one I will continue to support.
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Volunteer
Church Under the Bridge
- Present 5 years
Disaster and Humanitarian Relief
Monday evenings men and women gather to serve the homeless. We bring food and fellowship to those in need.
Courses
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IBM - Artificial Intelligence Fundamentals
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McKinsey Management Program
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Wellness Master Class - Brendon Burchard
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Projects
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Guest Lecturer
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I recently had the privilege of delivering a guest lecture at the University of Missouri's Business School, specifically to a group of bright minds within the business fraternity. Stepping into the auditorium, I could feel the energy and enthusiasm radiating from the students, eager to delve into the world of marketing and business.
Sharing insights garnered from years of experience in the industry, blending theoretical frameworks with real-world examples to illustrate the dynamic…I recently had the privilege of delivering a guest lecture at the University of Missouri's Business School, specifically to a group of bright minds within the business fraternity. Stepping into the auditorium, I could feel the energy and enthusiasm radiating from the students, eager to delve into the world of marketing and business.
Sharing insights garnered from years of experience in the industry, blending theoretical frameworks with real-world examples to illustrate the dynamic landscape of modern marketing.
Throughout the lecture, I encouraged interaction and dialogue, inviting students to ask questions and share their perspectives. The resulting discussions were vibrant and engaging, providing fertile ground for exploring complex concepts and fostering critical thinking among the audience.
Drawing from personal anecdotes, I sought to offer a glimpse into the practical realities of the business world, enriching the content with firsthand experiences and lessons learned along the way. As the lecture concluded, I felt a sense of fulfillment knowing that I had the chance to connect with future leaders in the industry.Other creators -
CBMC Leadership Conference
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A full day of leadership stories with speeches, panel discussions, table discussions, and feedback.
Pete Ochs, Founder, and Chairman of Capital III Investment Co. and author of the book, A High Impact Life. He is also Founder of Enterprise Stewardship, a proven leadership philosophy that equips marketplace leaders with resources to transform their personal life and business enterprise.
Dustin Doll is the founder and CEO of Accord Group, a home services company with headquarters in…A full day of leadership stories with speeches, panel discussions, table discussions, and feedback.
Pete Ochs, Founder, and Chairman of Capital III Investment Co. and author of the book, A High Impact Life. He is also Founder of Enterprise Stewardship, a proven leadership philosophy that equips marketplace leaders with resources to transform their personal life and business enterprise.
Dustin Doll is the founder and CEO of Accord Group, a home services company with headquarters in Lee’s Summit, MO. With only one location in 2010, Accord now has 196 full-time employees in 14 locations across the US. Accord Group was recently awarded by Inc. Magazine's 2018 Inc. 5000 list as the 22nd fastest-growing private company in Kansas City.
Jim Wise, Senior Partner and Senior Private Wealth Advisor for Private Wealth division of Ronald Blue Trust. Jim has served in the financial services industry for thirty-four years. Professional designations include Certified Financial Planner, Chartered Advisor in Philanthropy, Certified Wealth Strategist, Certified Kingdom Advisor, Chartered Financial Consultant, and Chartered Life Underwriter.
Allison D. Garrett became the 17th president of Emporia State University in 2016. Passionate about higher education, Garrett brought a wealth of experience to Emporia State. Prior to joining Hornet Nation, she worked nearly four years as executive vice president at Abilene Christian University, five years as senior vice president for academic affairs at Oklahoma Christian University and three years as associate professor of law at Faulkner University. -
KC Filmfest - Content Planning, Implementation and Website Development
Ongoing guidance and coaching on a scalable process of developing and deploying engaging content to the KC Filmfest target audience.
Other creatorsSee project -
think2015 with Google
A gathering of CMOs and Marketing VPs that Google hosted at the Google Headquarters in Mountain View, California.
Three key areas: today's consumer behavior, winning digital strategies, and Google's upcoming innovations.
Think 2015 is a new event format, designed to address those requests in an intimate environment, with many of Google's own executive leadership joining.
Amit Singhal, SVP Search, will share his plans for the future of search.
Sridhar Ramaswamy, SVP Ads &…A gathering of CMOs and Marketing VPs that Google hosted at the Google Headquarters in Mountain View, California.
Three key areas: today's consumer behavior, winning digital strategies, and Google's upcoming innovations.
Think 2015 is a new event format, designed to address those requests in an intimate environment, with many of Google's own executive leadership joining.
Amit Singhal, SVP Search, will share his plans for the future of search.
Sridhar Ramaswamy, SVP Ads & Commerce, will host a Q&A and discuss his vision for Google's ads technology.
Astro Teller, Google's 'Captain of Moonshots,' will tell you about how he's turning science fiction into reality with innovations like self-driving cars.
Leading Marketers, will explain how they have transformed their organizations for the new marketing reality.
These sessions will provide unseen research and unique content that we cannot share more widely. They'll also provide an opportunity to discuss the topics directly with the people at Google who can take action and create change.Other creators -
Forrester's Forum For Marketing Leaders
In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization.
This Forum will teach you how to build and lead a next-generation marketing organization focused on customer obsession.Other creatorsSee project -
AAF - Panel Discussion - The Future of Advertising
You might be looking for your dream job. Or maybe you’re wondering if advertising is the right career for you. Maybe you just want to meet some really cool people. Whatever your motivation, start the conversation that could define your future at KC Advertising 101.
KC Advertising 101 (previously known as Career Day) is an exciting opportunity designed to provide you with valuable information to help you succeed in beginning your career in advertising. Whether your goal is to be a…You might be looking for your dream job. Or maybe you’re wondering if advertising is the right career for you. Maybe you just want to meet some really cool people. Whatever your motivation, start the conversation that could define your future at KC Advertising 101.
KC Advertising 101 (previously known as Career Day) is an exciting opportunity designed to provide you with valuable information to help you succeed in beginning your career in advertising. Whether your goal is to be a designer, copywriter, or to be in media or account services, KC Advertising 101 will put you on the fast track to jump start your career.Other creatorsSee project -
Guest Speaker - Digital Boot Camp NAMA
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Jetstream for Solopreneurs
Very focused course on how to go from doing what you’ve been doing to getting what you want. Strategic planning for Entrepreneurs.
"We can’t control the future, but we can collaborate with it to set a deliberate course that increases the chance that what you want, is what you’ll get."
Other creatorsSee project -
Mentor - SparkLabKC
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I am one of eighty mentors from virtually every industry in KC - Mentors with Internet startup experience; mentors from major corporations; and mentors from universities including the University of Missouri-Kansas City, the University of Kansas, and the University of Missouri.
SparkLabKC startup companies will have access to my specific skill sets and can leverage my knowledge and connections to open doors that will accelerate success.Other creatorsSee project -
Forrester's Forum - Create Brand Advantage With Perpetually Connected Customers
Last year, more than one-third of US online adults accessed the Internet from multiple physical locations multiple times a day. These new, perpetually connected customers provide endless marketing opportunities.
At this year's Forum For Marketing Leaders, Forrester will help you prioritize best practices to meet the high expectations of today's perpetually connected customers.Other creatorsSee project -
Genius Steals Masterclass - Faris Yakob & PSFK @ Barkley
A day and a half long immersion into Communication Planning - Solution Architectures, Consumer Journey and Experience Mapping.
Other creatorsSee project -
Forrester Research, Marketing Services Leadership Board, Spring Member Meeting
Discussion Topics:
Combining Art And Science For Marketing Success
Taking A Maturity-Based Approach To Mobile
Small Group Workshop: Customer Journey Game
Trends For CMOs To Watch In 2013Other creatorsSee project -
Hyper Island Master Class
We work with organizations large or small, global or local, to support crucial business and cultural transformation that can answer to a rapidly changing world. We identify your challenges, explore new opportunities and skill sets, sharpen your digital expertise, and increase your ability to successfully transform your business.
Other creatorsSee project -
B to B On Demand Conference San Francisco
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DMA Conference New York
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DMB Conference Orlando
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ExactTarget Conference – Indianapolis
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AMA Strategic Planning Seminar - Six Sigma in Marketing
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McKinsey Online Executive Panel
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Gartner CRM Convention (Chicago)
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Forrester CPG Forum (Chicago)
Honors & Awards
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Certified High-Performance Coach™
https://www.highperformanceinstitute.com/
Certified High-Performance Coaching is the preeminent, comprehensive, and science-backed certification in the world. Each year, 300 candidates worldwide, are hand selected from a stringent application process. After selection, candidates enter into the premier and rigorous certification program by the world’s leading high-performance coach and team. Upon completion of training, each candidate receives the credentials, skill set, and tools to provide the most advanced high-performance coaching…
Certified High-Performance Coaching is the preeminent, comprehensive, and science-backed certification in the world. Each year, 300 candidates worldwide, are hand selected from a stringent application process. After selection, candidates enter into the premier and rigorous certification program by the world’s leading high-performance coach and team. Upon completion of training, each candidate receives the credentials, skill set, and tools to provide the most advanced high-performance coaching in the world.
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Eagle Scout
Boy Scouts of America
Organizations
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Center for Evidence Based Management
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- PresentThe Center for Evidence-Based Management (CEBMa) is the leading authority on evidence-based practice in the field of management and leadership. We are an independent, non-profit foundation that provides support and education to managers, leaders, consultants, teachers, and others who want to enhance their understanding of how an evidence-based approach helps people in organizations make better decisions.
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KC Business Journal: Grasping VC in KC
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-Join KCBJ as our panelists educate entrepreneurs and prospective investors about how VC professionals vet companies and how companies can best position themselves to attract capital. We will feature two 90-minute panels. Venture Capital panel: Darcy Howe, KC Rise Fund Laura Brady, Royal Street Ventures Brendan Fallis, Leawood Ventures Entrepreneur panel: Chris Costello, Blooom John Thomson, PayIt Scott Ford, Pepper
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DEG
Advisory Board Member
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Rally House/Kansas Sampler
Marketing Consultant
-I provide strategic counsel for all marketing activities from an omnichannel perspective and a focus on brand awareness and affinity, conversion activity at the store level as well as eCommerce, and all retention and loyalty activities. Tactical oversight includes: PR, Digital Media, Search PPC and Organic, Email, eCommerce/UX, all forms of traditional media and sponsorships with leagues (e.g., NHL, NBA, MLB, NFL) and major brands (e.g., '47, Majestic, UA, Nike, Adidas).
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RightIntel
Advisory Board Member
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Kairos Analytics
Founder/Board of Directors
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Gateway Interactive Marketing Association
Founder/Board of Directors
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KCMP (Kansas City Media Professionals)
Board of Directors
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Recommendations received
83 people have recommended Geoff
Join now to viewMore activity by Geoff
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Who travels to their headquarters and spends two weeks in meetings all day? I do, that's who. I did it with a smile on my face. This photo was my…
Who travels to their headquarters and spends two weeks in meetings all day? I do, that's who. I did it with a smile on my face. This photo was my…
Shared by Geoff Pickering
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The gates are open and we are underway at Fieldays® ! This year, we are showcasing all of the products farmers know and love, along with some brand…
The gates are open and we are underway at Fieldays® ! This year, we are showcasing all of the products farmers know and love, along with some brand…
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🌎✈️ Final Update from Latin America! 🌎✈️ We just wrapped up our meetings in Brazil. It was fantastic for Hamish Wiig, Pilar Artigas Vidal and me…
🌎✈️ Final Update from Latin America! 🌎✈️ We just wrapped up our meetings in Brazil. It was fantastic for Hamish Wiig, Pilar Artigas Vidal and me…
Liked by Geoff Pickering
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Great coverage over the weekend in the NZHerald. You can find the whole story here. Andrea Fox interviewed us to learn more about our move into new…
Great coverage over the weekend in the NZHerald. You can find the whole story here. Andrea Fox interviewed us to learn more about our move into new…
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Proud to be on the land and animal management team leading in agritech innovation.
Proud to be on the land and animal management team leading in agritech innovation.
Shared by Geoff Pickering
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Big things happening in the agritech innovation space! Major props to our Gallagher Animal Management marketing team for pulling this launch…
Big things happening in the agritech innovation space! Major props to our Gallagher Animal Management marketing team for pulling this launch…
Liked by Geoff Pickering
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People see or hear the :30 spots. They see, hear or read stories in the media about companies or products. They get emails from retailers trying to…
People see or hear the :30 spots. They see, hear or read stories in the media about companies or products. They get emails from retailers trying to…
Liked by Geoff Pickering
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Excited to share I've taken a new role as Senior Director, Paid Media at TruGreen. On this first day of spring, I'm looking forward to beginning this…
Excited to share I've taken a new role as Senior Director, Paid Media at TruGreen. On this first day of spring, I'm looking forward to beginning this…
Liked by Geoff Pickering
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Advice you didn’t ask for: If you want to advance in any role/situation, no matter how big or small, bring solutions (not problems) to the table. It…
Advice you didn’t ask for: If you want to advance in any role/situation, no matter how big or small, bring solutions (not problems) to the table. It…
Liked by Geoff Pickering
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