George Roumain
Westlake Village, California, United States
6K followers
500+ connections
About
Former Olympian - Business Development and Growth Marketing Executive with over a decade…
Contributions
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What do you do if your lead generation campaign is underperforming and you need to enhance its performance?
You need to start with the data and understand the weak points, tweak the targeting to a more relevant audience, exhaust A/B testing to find some learnings, price correct to hit your clients KPI's, and finally eliminate underperforming media sources.
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You're working with a new team on a project. How can you get everyone to collaborate effectively?
It's essential to establish clear communication channels, have everyone agree to take ownership, encourage active participation, and promote a culture of mutual respect. By setting shared goals, defining individual roles and responsibilities, and regularly accepting feedback, we can create a collaborative environment where everyone feels valued and motivated to contribute their unique perspectives and skills towards achieving our common objectives. Building trust and rapport among team members through open dialogue and constructive problem-solving will further enhance our ability to work together efficiently and achieve success.
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How do you become a senior marketing specialist?
Becoming a senior marketing specialist begins with honing essential skills and knowledge crucial for any marketing position. This involves mastering market research, customer segmentation, branding, copywriting, content creation, SEO, SEM, email marketing, social media marketing, content creators, and web analytics. It's vital to stay updated on industry trends and best practices, consistently seeking ways to enhance your expertise as the marketing space is quickly evolving every day. Another key step is to find a mentor and learn from them. Mentorship offers invaluable guidance and real-world experience, accelerating your professional growth and helping you navigate challenges more effectively.
Activity
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Launch Potato is looking forward to attending CJ’s CJU24 at the beginning of next month. Please contact me at [email protected] to set up…
Launch Potato is looking forward to attending CJ’s CJU24 at the beginning of next month. Please contact me at [email protected] to set up…
Liked by George Roumain
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Brand Logo, Colors, and Shapes On a recent family vacation, my youngest daughter asked, "Why are you wearing a Mastercard hat?" Of course, I said…
Brand Logo, Colors, and Shapes On a recent family vacation, my youngest daughter asked, "Why are you wearing a Mastercard hat?" Of course, I said…
Liked by George Roumain
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Excited to meet and see everyone at the #AADR national conference coming up at the Four Seasons in Vegas in a few weeks. Let me know if you'll be…
Excited to meet and see everyone at the #AADR national conference coming up at the Four Seasons in Vegas in a few weeks. Let me know if you'll be…
Liked by George Roumain
Experience
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Education
More activity by George
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I'm excited to share that Kerri Kolen is joining as our new Vice President of PAVE Publishing House, our independent print and audiobook publishing…
I'm excited to share that Kerri Kolen is joining as our new Vice President of PAVE Publishing House, our independent print and audiobook publishing…
Liked by George Roumain
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Looking back at the player I was in high school, I probably would have thought the same thing. “He won’t play at any level past high school”. But I…
Looking back at the player I was in high school, I probably would have thought the same thing. “He won’t play at any level past high school”. But I…
Liked by George Roumain
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LendAPI Achieves SOC 2 Type 2 Compliance I’m excited to share that LendAPI has successfully completed our first SOC 2 Type 2 audit. This is a…
LendAPI Achieves SOC 2 Type 2 Compliance I’m excited to share that LendAPI has successfully completed our first SOC 2 Type 2 audit. This is a…
Liked by George Roumain
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“The days are long, but the years are short” Great catching up over coffee this weekend with Donna Pickett—hard to believe it's been over 8 years…
“The days are long, but the years are short” Great catching up over coffee this weekend with Donna Pickett—hard to believe it's been over 8 years…
Liked by George Roumain
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We all have a choice when it comes to where we bank. So, in our new campaign, we wanted to showcase First Horizon Bank's sweet spot – that we are…
We all have a choice when it comes to where we bank. So, in our new campaign, we wanted to showcase First Horizon Bank's sweet spot – that we are…
Liked by George Roumain
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No offense intended to my vendor contacts. But I’m sure we all experience canned LinkedIn sales and marketing messages that are not applicable. 🤣
No offense intended to my vendor contacts. But I’m sure we all experience canned LinkedIn sales and marketing messages that are not applicable. 🤣
Liked by George Roumain
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We are limited as human beings by one thing: --> Our beliefs. ✔️ What you think you're capable of sets the boundaries for what you can achieve. ✔️…
We are limited as human beings by one thing: --> Our beliefs. ✔️ What you think you're capable of sets the boundaries for what you can achieve. ✔️…
Liked by George Roumain
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Oklahoma linebacker Danny Stutsman is splitting a significant portion of his NIL earnings and giving it back to 18 walk-on players. (via Oklahoma…
Oklahoma linebacker Danny Stutsman is splitting a significant portion of his NIL earnings and giving it back to 18 walk-on players. (via Oklahoma…
Liked by George Roumain
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🌟 **Announcing the FinTech 150: Celebrating the Hardest Working FinTech Companies in the World!** 🌟 [Category: Marketing Services] LendAPI is…
🌟 **Announcing the FinTech 150: Celebrating the Hardest Working FinTech Companies in the World!** 🌟 [Category: Marketing Services] LendAPI is…
Liked by George Roumain
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We’re growing fast at PAVE Studios! If you're eager to shape the future of media and be part of something groundbreaking, we have opportunities for…
We’re growing fast at PAVE Studios! If you're eager to shape the future of media and be part of something groundbreaking, we have opportunities for…
Liked by George Roumain
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Dear LinkedIn Connections, I wanted to take a moment to express my heartfelt gratitude to each and every one of you. Your support and engagement on…
Dear LinkedIn Connections, I wanted to take a moment to express my heartfelt gratitude to each and every one of you. Your support and engagement on…
Liked by George Roumain
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🚀 Relief is the first app that helps people who are past due on their credit cards. 💡 The app seamlessly connects a person’s digital banking…
🚀 Relief is the first app that helps people who are past due on their credit cards. 💡 The app seamlessly connects a person’s digital banking…
Liked by George Roumain
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I am thrilled to announce that I’ve joined the fantastic team at Awin Global! I am jumping right in and am so excited to work with all the incredible…
I am thrilled to announce that I’ve joined the fantastic team at Awin Global! I am jumping right in and am so excited to work with all the incredible…
Liked by George Roumain
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