“I had to pleasure to work under Greg at SendtoNews. Greg has an entrepreneurial spirit mixed with solid business fundamentals which is a rare and potent combination. Greg can challenge any landscape to find the competitive differentiator, working with the top Sports Leagues or the Top Publishers and Advertisers to connect an enhance the solution which helps all parties. It was a pleasure to work with Greg and hope one day to have our paths cross again. ”
About
Entrepreneur | Innovator | Media Maverick
I'm a visionary entrepreneur who pioneered…
Publications
-
Awful Announcing INTERVIEW Top Rank’s Brian Kelly and WAVE.tv’s Greg Bobolo discuss content partnership and focus on reaching younger viewers
Awful Announcing
Last month, Top Rank and WAVE.tv signed a content partnership, which will see Top Rank added to the ranks of content partners (now above 115) that WAVE features on its various social channels. This deal in particular is largely about WAVE subbrand Haymakers, which has 6.1 million followers on TikTok, around a million followers on both Facebook and Instagram, and 668,000 on Snap, amongst presences elsewhere. Top Rank chief revenue officer Brian Kelly and WAVE senior vice president (strategy and…
Last month, Top Rank and WAVE.tv signed a content partnership, which will see Top Rank added to the ranks of content partners (now above 115) that WAVE features on its various social channels. This deal in particular is largely about WAVE subbrand Haymakers, which has 6.1 million followers on TikTok, around a million followers on both Facebook and Instagram, and 668,000 on Snap, amongst presences elsewhere. Top Rank chief revenue officer Brian Kelly and WAVE senior vice president (strategy and partnerships) Greg Bobolo both spoke to AA recently about this deal, and they emphasized that it’s a way for Top Rank to expand their existing connections with young audiences and for WAVE to bring in-demand content to those audiences. Kelly said WAVE’s specific loyal audience was a key factor in this deal.
Other authors -
SBJ Interview with Greg Bobolo "We're creating programmig for that TV in your pocket"
Sports Business Journal "SBJ"
Wave.tv’s SVP strategy and partnerships Greg Bobolo, whose experience includes seven years as CEO of SendtoNews, spoke with Sports Business Journal about its partnerships and plans, and where things stand in the industry from a fan engagement standpoint.
Other authorsSee publication -
Fox Sports interview "The intrepid and fulfilling life of sports media executive Greg Bobolo of @WAVE.tv"
Fox Sports
He's got a place on sports media's Mt. Rushmore. As a cliff jumper and scuba diver, Greg Bobolo is naturally a smart and accomplished risk taker. Meet an SVP at @WaveTV one of the most visited sports media platforms in the world. Full interview: https://www.youtube.com/watch?v=xB1Htik2qY0
Other authorsSee publication -
SBJ talks with Greg Bobolo about Wave.tv Signing a Sports Video Content Licensing Deal With IMG
SBJ, Sports Businss Journal
A new content licensing partnership will allow Wave.tv to publish video clips from IMG’s sports rights portfolio, which includes Euroleague Basketball and the World’s Strongest Man competition. Highlights from IMG-organized sporting events will be published across...
Other authors -
Video viewability is key to engagement, revenue opportunities -Greg Bobolo
The International News Media Association (INMA)
Digital video advertising spending increased 39% during 2014 and is expected to continue growing — especially in the area of sports. As it does, advertisers need to be aware of viewability issues and premium content rights.
-
Video increases in importance, social media becomes less social - by Greg Bobolo
The International News Media Association (INMA)
In the ever-evolving media world, video advertising is poised to be a bigger player with video ad spend totaling US$5.96 billion this year. At the same time, social media may be used more often for non-social means.
-
News media companies need to act now on digital for long-term revenue strategy - by Greg Bobolo
The International News Media Association (INMA)
Newspapers are struggling with a digital branding issue. But instead of creating a quick fix, they need to focus on digital strategy. This is critical as advertisers are expected to spend US$667.65 billion in paid digital media advertising by 2018.
-
Real-time bidding versus programmatic direct - By Greg Bobolo
The International News Media Association (INMA)
While real-time bidding is a common video advertising strategy, using a programmatic direct approach accounts for value that isn't easily quantified.
-
Making the case for private advertising exchanges for online video - By Greg Bobolo
The International News Media Association (INMA)
Advertisement buying markets are appealing because of lower costs, but private, closed exchanges may provide the best value for premium content like sports.
-
What makes digital video advertising profitable? Content, context, placement - By Greg Bobolo
The International News Media Association (INMA)
This year, for the first time, digital video spend will come close to TV spend. But to be successful in carving a generous slice of the multi-billion-dollar video advertising pie, news brands must deliver high-quality video content alongside contextually relevant articles, and place it “above the fold” on their Web sites.
-
Why following your hometown sports hero could lead to digital advertising dollars - By Greg Bobolo
The International News Media Association (INMA)
Digital technology is enabling publishers to drill deep into previously untapped hyper-local markets — especially in the sports industry, where fans now can follow their hometown favourites as they advance to bigger arenas.
-
Why automated ad buying in its current form may hurt revenues more than help - By Greg Bobolo
The International News Media Association (INMA)
Proponents cite automated ad buying as a necessary efficiency in the lightspeed realm of digital impressions. But a word of caution: Time-saving efficiencies do not necessarily translate into the best ad buying and selling model for all situations, as media companies like The New York Times are discovering. -
Premium video content, placement will attract premium click-through rates - By Greg Bobolo
The International News Media Association (INMA)
Emerging metrics show that only high-definition, quality video placed above the fold — or in a relevant context on the page — will increase viewership and attract the big advertising dollars.Emerging metrics show that only high-definition, quality video placed above the fold — or in a relevant context on the page — will increase viewership and attract the big advertising dollars.
-
Video metrics that matter
Media Post / Video insider
Strategic distribution is enabling sports content providers to dissect and understand their fans to a degree previously unimaginable. It's also helping them think in much bigger terms about the market reach of their sport and potential for increased advertising and sponsorship revenues.
-
Ultimate networker runs with the top dogs in pro sports
The Globe & Mail
Mr. Bobolo, 37, is chief executive officer of SendtoNews, the Victoria-based company that has been transforming how sports video is consumed by image-hungry fans around the world.
Other authorsSee publication
Honors & Awards
-
#4 - TOP 40 Digital Marketing Influencers You Need to Follow Right Now!
Zac Johnson, Influencer Marketing Days, New York, NY
http://zacjohnson.com/40-digital-marketing-influencers/
New York, NY - When you think of the word “influence“, what do you think of? In the world of entrepreneurship and business, you probably think of names like Tony Robbins, Steve Jobs, and Mark Cuban. However, influencers are all over the place, and especially in smaller niche markets — many of which you like never even heard of. In short, influencers can be anyone who takes the time to share their knowledge, story or expertise with…http://zacjohnson.com/40-digital-marketing-influencers/
New York, NY - When you think of the word “influence“, what do you think of? In the world of entrepreneurship and business, you probably think of names like Tony Robbins, Steve Jobs, and Mark Cuban. However, influencers are all over the place, and especially in smaller niche markets — many of which you like never even heard of. In short, influencers can be anyone who takes the time to share their knowledge, story or expertise with others, while also helping them explore and learn new methods and processes -
SPECIAL TO THE GLOBE & MAIL, selected and profiled as one of the countries high preforming 24/7 Executives
The Globe & Mail, Toronto - Shannon Moneo
24/7 Executives is a series of stories on high-performing professionals who are as serious at play as they are in the conference room. The Globe and Mail is Canada's National newspaper with a weekly readership of 2,018,923 in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays
"You have to be prepared for the unexpected and be able to form a new plan or new strategy," said Mr. Bobolo. "You can't steal second base without leaving first."
Mr. Aylesworth, 62…24/7 Executives is a series of stories on high-performing professionals who are as serious at play as they are in the conference room. The Globe and Mail is Canada's National newspaper with a weekly readership of 2,018,923 in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays
"You have to be prepared for the unexpected and be able to form a new plan or new strategy," said Mr. Bobolo. "You can't steal second base without leaving first."
Mr. Aylesworth, 62, saw in Mr. Bobolo, a trait they share. "He's really hard to kill," said Mr. Aylesworth, referring to the tenacity, competitiveness and fierce drive embodied by Mr. Bobolo, a 2006 finalist for Ernst & Young's entrepreneur of the year award.
"He's also an incredibly hard worker, a 24/7 guy who never turns off," Mr. Aylesworth said. "When something doesn't go his way, he realigns his attack and goes back and approaches it from a new angle. He's always on the offence."
Charmaine Crooks, a five-time Canadian Olympian and winner of a silver medal in 1984 for the 4x400-metre relay, has known Mr. Bobolo for three years. "He's got the high-performance attitude all the time, mentally and physically, on the business side and his lifestyle," said Ms. Crooks, 53.
And as Mr. Aylesworth notes, a voracious appetite for learning exists. "He takes information from others and shapes it into his strategies. Most type-As think they know everything. Not Greg."
As for Mr. Bobolo's "gaps," other SendtoNews staff fill them in, Mr. Aylesworth said. Mr. Bobolo's role is to be the face of SendtoNews, the "classic business development guy."
For example, Mr. Bobolo was at the Global Sports Summit in Aspen, Colo., a few years ago and spotted former professional baseball manager Tony La Russa. He grabbed the opportunity to gather some intel...
Full Article:
https://www.theglobeandmail.com/report-on-business/careers/management/he-gave-up-a-dance-with-eva-longoria-to-make-a-business-contact/article24860794/
-
Winner - PROFIT 500 - Canadas Fastest Growing Companies - voted #4 in Canada, 2015
PROFIT 500 & Canadian Business Magazine
By evaluating businesses based on five-year revenue growth, the PROFIT 500 identifies companies that have proven themselves capable of surviving in turbulent economic conditions. These aren’t the hot start-ups that grab the spotlight and then disappear. They’re companies with viable business plans. They’ve proven themselves capable of maintaining relationships with suppliers, employees and customers. Want proof of their durability? WestJet is an alumnus of the PROFIT 500, along with BlackBerry,…
By evaluating businesses based on five-year revenue growth, the PROFIT 500 identifies companies that have proven themselves capable of surviving in turbulent economic conditions. These aren’t the hot start-ups that grab the spotlight and then disappear. They’re companies with viable business plans. They’ve proven themselves capable of maintaining relationships with suppliers, employees and customers. Want proof of their durability? WestJet is an alumnus of the PROFIT 500, along with BlackBerry, Spin Master and GardaWorld. Each of those companies has seen its challenges and successes, but their ability to withstand shifts in the market is unquestionable.The Profit 500 - 2015 Ranking of Canada's Fastest-Growing Companies
-
A look at the countries TOP 24/7 EXECUTIVES
The Globe and Mail
http://www.theglobeandmail.com/report-on-business/careers/management/24-7-executives/article24002629/
They are as serious at play as they are in the conference room. They have risen to the top of the game through business savvy and hard work, but their leisure time pursuits – be it climbing peaks, pounding asphalt, trading punches or racing cars – play an equally important role in their life. See how these 24/7 executives find the perfect balance on the road to success. -
The Globe and Mail "Ultimate Networker"
The Globe & Mail, Toronto, ON
The Globe & Mail studio production VIDEO "Ultimate networker"
http://www.theglobeandmail.com/report-on-business/video/video-ultimate-networker-runs-with-the-top-dogs-in-pro-sports/article14534781/ -
Winner TOP 20 Most Innovative Technology Companies in BC - voted #4 in BC
BC BUSINESS MAGAZINE
The 20 Most Innovative Companies in B.C. celebrates the most successful innovators in the Province. These innovators have all taken one good idea to build a company and redefine an industry.
-
TOP 10 to WATCH - Winner
DOUGLAS MAGAZINE
The top 10 to watch celebrates top executives and leaders in the local business community showing exceptional future promise. Successful entrepreneurs, and business leaders are chosen based on such values as achievement, experience, innovation, vision, leadership, and community involvement.
-
TOP 40 UNDER 40 - Winner
BUSINESS IN VANCOUVER
BIV’s Forty under 40 has become a tradition in the Vancouver business community to celebrate the depth of business talent in British Columbia, from the rising stars of the corporate world to successful entrepreneurs, and non-profit leaders. Winners are chosen based on such values as achievement, experience, innovation, vision, leadership, and community involvement.
-
Winner - BCIC New Ventures Competition, 2011
BCIC
The BCIC-New Ventures competition was founded as a means of recognizing and encouraging entrepreneurship in B.C.’s technology sector.
Each year, more than 150 B.C. business leaders—entrepreneurs, venture capitalists, angel investors, academics and professionals—donate their time and expertise as mentors and judges.
To date, more than 1,400 B.C. entrepreneurs have entered the competition, with 36 winning major prize packages. Most winners have continued on to form viable companies,…The BCIC-New Ventures competition was founded as a means of recognizing and encouraging entrepreneurship in B.C.’s technology sector.
Each year, more than 150 B.C. business leaders—entrepreneurs, venture capitalists, angel investors, academics and professionals—donate their time and expertise as mentors and judges.
To date, more than 1,400 B.C. entrepreneurs have entered the competition, with 36 winning major prize packages. Most winners have continued on to form viable companies, raising more than $100 million in financing and creating more than 600 jobs for British Columbians.
-
ENTREPRENEUR OF THE YEAR - FINALIST
ERNST & YOUNG
ERNST & YOUNG ENTREPRENEUR of the YEAR awards nominate top executives for their vision, leadership and achievement in building a successful, growing and dynamic business.
Recommendations received
4 people have recommended Greg
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More