Greg Jameson

In October of 2008, Oprah Winfrey shared Amazon’s new Kindle eBook reader with her audience. "It's absolutely my new favorite thing in the world," she said. Amazon’s visits were up 6 percent, the day Oprah endorsed Kindle on her show, over the previous Friday. Amazon is a top-20 internet site, so a 6% bump can translate into hundreds of thousands of visitors. Being endorsed by Oprah is so powerful that it became known as the Oprah effect.

Then in July of 2014, an unknown author named… Show more

In October of 2008, Oprah Winfrey shared Amazon’s new Kindle eBook reader with her audience. "It's absolutely my new favorite thing in the world," she said. Amazon’s visits were up 6 percent, the day Oprah endorsed Kindle on her show, over the previous Friday. Amazon is a top-20 internet site, so a 6% bump can translate into hundreds of thousands of visitors. Being endorsed by Oprah is so powerful that it became known as the Oprah effect.

Then in July of 2014, an unknown author named Edan Lepucki debuted her novel, California. Late-night television host Stephen Colbert began attacking Amazon for discouraging customers from buying titles from his publisher, Hachette Book Group. But Mr. Colbert picked another Hachette author — a startled Ms. Lepucki — as the focal point of his campaign against Amazon. He challenged viewers to buy enough copies to get the novel on the New York Times best-seller list. He also recommended “California” to his 6.6 million Twitter followers. The book became one of the most preordered debut titles in Hachette history and did in fact become a New York Times best-seller.

These stories show what can happen when someone else endorses and promotes your products and services. In his book, Greg Jameson calls this “The Influencer Effect”. Of course, the product must deliver – both the Kindle and California lived up to their promise. But getting an endorsement from someone who is respected and has a large following can produce huge results. Companies know this and are often willing to pay celebrities large sums of money as a result. Show less

When “Amazon’s Dirty Little Secrets” became a #1 best-seller, many people thought the book was either an exposé on Amazon or that it taught you how to sell on Amazon. It was neither – rather it showed you how Amazon had established itself as the most successful ecommerce company on the planet and suggested ways that you could apply these same techniques to your business. It posed the question, “What Would Jeff Do?” and challenged the reader to do the same. This book is the natural companion… Show more

When “Amazon’s Dirty Little Secrets” became a #1 best-seller, many people thought the book was either an exposé on Amazon or that it taught you how to sell on Amazon. It was neither – rather it showed you how Amazon had established itself as the most successful ecommerce company on the planet and suggested ways that you could apply these same techniques to your business. It posed the question, “What Would Jeff Do?” and challenged the reader to do the same. This book is the natural companion. “What Would Jeff Do?” is not just a theoretical question, but a series of inspirational quotes taken from interviews, speeches, and articles by and about Jeff Bezos, the genius behind Amazon’s success. After reading this book, you will know exactly what it takes to get others to market and sell for you. Show less

Many people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to… Show more

Many people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. “Amazon’s Dirty Little Secrets" will show you how you can accomplish this for your company. Show less

I am the author of this book. As the president of WebStores Ltd, I have had the opportunity to speak at various conventions, perform numerous website reviews for customers, and meet lots of business owners who are struggling with getting their websites to perform. Most books on this subject are either full of technical jargon or are simply an essay on why you should be be selling on the Internet. This book is neither - rather it offers practical advice on how small business owners can actually… Show more

I am the author of this book. As the president of WebStores Ltd, I have had the opportunity to speak at various conventions, perform numerous website reviews for customers, and meet lots of business owners who are struggling with getting their websites to perform. Most books on this subject are either full of technical jargon or are simply an essay on why you should be be selling on the Internet. This book is neither - rather it offers practical advice on how small business owners can actually work their website so that it works for you.

I've broken the chapters into a comparison of growing a plant - starting with preparation and cultivation, then planting the seeds (building a website), then I discuss watering and fertilizing (engaging your customers) and eventually harvesting your results (making sales). If you are a small business owner looking to start selling your products and services via the Internet, I offer specific examples that you can utilize to "Grow Your Online Sales". Show less