Guy Colangelo

Guy Colangelo

Orlando, Florida, United States
13K followers 500+ connections

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About

Highly creative and results-oriented marketing executive with entrepreneurial success in…

Articles by Guy

Activity

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Experience

Education

  • UCF College of Business Graphic

    University of Central Florida - College of Business Administration

    Activities and Societies: President of The Ad Club (2003-04), Concluded a directed study on the marketing strategies in a high-fixed cost industry. As part of the study, I wrote a white paper entitled “Outlook and Prospectus for the Airline Industry in the United States.” (2005)

Volunteer Experience

  • Volunteer - Baseball Manager

    East Orange Babe Ruth

    - Present 12 years 7 months

    Children

Publications

  • Lead Gen Nirvana Case Study

    Ion Interactive

    The CDC marketing team had originally hypothesized that dividing their registration form into two steps would increase the number of marketing (step one) leads, but decrease overall sales-ready (step two) lead generation. To their pleasant surprise, CDC discovered that while the number of marketing leads did indeed increase, the total number of overall sales- ready leads remained equal to that of their control. This meant that CDC’s marketing team was able to glean a new list of marketing leads…

    The CDC marketing team had originally hypothesized that dividing their registration form into two steps would increase the number of marketing (step one) leads, but decrease overall sales-ready (step two) lead generation. To their pleasant surprise, CDC discovered that while the number of marketing leads did indeed increase, the total number of overall sales- ready leads remained equal to that of their control. This meant that CDC’s marketing team was able to glean a new list of marketing leads from pay-per-click campaigns without sacrificing sales-ready lead quantity, quality, or adding to cost. Many of these marketing leads are also converted daily into full, sales-ready leads, lowering CDC’s overall cost per lead and improving not only lead gen efficiency, but also lead quality. Recent testing has also resulted in dramatically improved lead quality without diminishing conversion rates, which average over 16%.

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