Greg Welch

The top marketing job in the company is a minefield where many talented executives fail. Harvard Business Review examined what makes the position so risky – and how companies can find the right CMO for their company and reduce turnover in the role.

We identify four critical drivers of the most effective leadership development approaches today.

Former marketing leaders share lessons learned from their transitions into general management roles and ways marketers can position themselves for bigger leadership opportunities.

Cross-functional collaboration is vital for producing more integrated digital experiences for the customer, as well as improved operations and streamlined processes for the organization as a whole.

Demand is growing for digitally savvy top marketers for board roles. Advice for marketing leaders aspiring to serve on an outside board on how to raise their profile and become board ready.

To satisfy the heightened demands of today’s more powerful consumer, corporations from Walmart to GE are undergoing an evolutionary transformation in the way they do business—from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a… Show more

To satisfy the heightened demands of today’s more powerful consumer, corporations from Walmart to GE are undergoing an evolutionary transformation in the way they do business—from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future:

• Purpose Beyond Profit
• Humanized Leadership
• Corporate Consciousness
• Collaborative Partnerships

Today, brands matter a lot, and what companies we do business with also matters. In Good For Business, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.
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