Ian Faith

Thomas you said it perfectly, "Aligning sales enablement tools with our strategy and goals means leveraging automation and AI to bring critical insights directly to our reps and managers" We use www.buyerinsights.ai to provide these valuable insights.

YES! Understanding your current situation is vital. I use www.buyerinsights.ai for this, it is concise and unbiased, I have gleaned great advantage using them to get the go-to-market for my business and my competition so I can outflank them. These analysts give me recommendations and insights that are sometimes revelatory in nature, plus very affordable.

Winning companies, going forward, will look at marketing differently. If you are not entrepreneurial by nature then you probably won't be a very good marketeer. Business is in constant flux and how prospects and customers interact is constantly changing. You need to be agile with a wide skill set and be able to see the big picture and micro tactical opportunities that roll up into a macro go-to-market plan. Fractional experts will be the differentiator for successful businesses.

How do you outflank your competition in a deal cycle? This article helps to crack the code https://buyerinsights.ai/crack-the-code-decoding-how-competitors-attract-prospects-and-win-deals/ a comprehensive understanding of your competition’s strategies across the buyer journey—from marketing and product offerings to sales tactics and customer feedback—is essential for thriving in a competitive business landscape.

For a thorough market analysis of your and your competitors' Go-to-market strategy listen to the analysts at Forrester: "Understanding how your buyers gather information and how they want to interact with you throughout (their journey of discovery) is the missing link to making personas actionable for the rest of the organization. Product, marketing and sales leaders need buyer insights to support an audience-centric go-to-market strategy." I recommend www.buyerinsights.ai to help make sure my outreach is not wasted because of existing issues.

You may have to do some pro bono work to build a catalog of work success, then you can use those victories as case studies for future work. Be honest and authentic, don't try to be something you are not, and know your limitations, when you find them, find partners or start learning, fast. At Global Creative Group we like to partner with other agencies and independent professionals, which gives us the ability to cover more work for clients with an elevated skill set. I'd pit our fractional workers against any in-house team, period.