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It’s hard leaving the incredible people at WKNY, but when your gut says you gotta do something, you listen. I leave with a full heart and excited…
It’s hard leaving the incredible people at WKNY, but when your gut says you gotta do something, you listen. I leave with a full heart and excited…
Liked by Jackie Anzaldi
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Feeling major FOMO for all my friends in Paris, but really proud that my studio has left its mark on the games — courtesy of Peacock. And as cool…
Feeling major FOMO for all my friends in Paris, but really proud that my studio has left its mark on the games — courtesy of Peacock. And as cool…
Liked by Jackie Anzaldi
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Reflecting on one of my favorite projects - Glass Ceiling Breaker. This was a true labor of love by the entire team, facing countless challenges…
Reflecting on one of my favorite projects - Glass Ceiling Breaker. This was a true labor of love by the entire team, facing countless challenges…
Liked by Jackie Anzaldi
Experience
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Projects
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Oreo Daily Twist
- Present
In 2012, Oreo turned 100. Rather than look back in nostalgia, Oreo wanted a campaign that showed them as a brand very much with the times, living firmly in the 21st century.
We gave them the Daily Twist. 100 ads created in 100 days, a 100% responsive campaign reflecting news, current affairs and trends through the lens of an Oreo cookie.
We started big. Our first Twist marking gay pride month quickly became the most talked about ad Oreo has ever done. With coverage from Time…In 2012, Oreo turned 100. Rather than look back in nostalgia, Oreo wanted a campaign that showed them as a brand very much with the times, living firmly in the 21st century.
We gave them the Daily Twist. 100 ads created in 100 days, a 100% responsive campaign reflecting news, current affairs and trends through the lens of an Oreo cookie.
We started big. Our first Twist marking gay pride month quickly became the most talked about ad Oreo has ever done. With coverage from Time Magazine, NBC News, Jimmy Kimmel and The Colbert Report, Oreo's Facebook fan growth doubled, Tumblr conversation went up 18x and "Rainbow Oreo" entered the common language.
With further Twists covering royal heroism, a century of Julia Child and the Mars Rover landing, news coverage continued in Forbes, Mashable and Fast Company. We commissioned a Hall of Fame comic artist to create our Comic-Con Twist, collaborated with Elvis Presley's estate for a Twist marking the anniversary of his passing and have crushed, cut, carved, thrown and eaten over 1,000 Oreos.
At the halfway point the campaign has been covered in over 2,000 news stories with 193,000,000 earned media impressions. The campaign has already been dissected by industry analysts and academics, described as "the next Google Doodle". And made Reddit front page 13 times.
All without missing a day.Other creators -
More activity by Jackie
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Rutgers University is shining a spotlight on the work my studio has been up to.Thanks for the alumni love!
Rutgers University is shining a spotlight on the work my studio has been up to.Thanks for the alumni love!
Liked by Jackie Anzaldi
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I'm thrilled to be part of this amazing line-up! And I love seeing Evin Shutt, Eric Kallman and Anibal Casso on the list. And now everyone knows…
I'm thrilled to be part of this amazing line-up! And I love seeing Evin Shutt, Eric Kallman and Anibal Casso on the list. And now everyone knows…
Liked by Jackie Anzaldi
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Sal was one of the most difficult people I ever had the great pleasure and honor to work for. He was “difficult” because he didn’t tolerate…
Sal was one of the most difficult people I ever had the great pleasure and honor to work for. He was “difficult” because he didn’t tolerate…
Liked by Jackie Anzaldi
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Wanna get lost in some mind-bending, albeit practical personal finance wisdom?! Put this playlist on, while you do other things. Dip in, dip out.…
Wanna get lost in some mind-bending, albeit practical personal finance wisdom?! Put this playlist on, while you do other things. Dip in, dip out.…
Liked by Jackie Anzaldi
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It's hard to put into words all the feelings London's stirred up in me since I arrived in 2012. Shout out to Creative Salon Worldwide and Jeremy Lee…
It's hard to put into words all the feelings London's stirred up in me since I arrived in 2012. Shout out to Creative Salon Worldwide and Jeremy Lee…
Liked by Jackie Anzaldi
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This was a fun one! Thanks for the Soccer Love Flaunt Magazine!
This was a fun one! Thanks for the Soccer Love Flaunt Magazine!
Liked by Jackie Anzaldi
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For a nominal fee I will send anyone who has recently been separated from their agency/gone freelance with daily all-agency emails, direct to your…
For a nominal fee I will send anyone who has recently been separated from their agency/gone freelance with daily all-agency emails, direct to your…
Liked by Jackie Anzaldi
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Other freelancers we admire #1 Chris Maiorino Unbelievably talented CD / writer. Smart, funny, kind, humble, honest, refreshing. Christopher…
Other freelancers we admire #1 Chris Maiorino Unbelievably talented CD / writer. Smart, funny, kind, humble, honest, refreshing. Christopher…
Liked by Jackie Anzaldi
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Congrats to the team for an Ad Age Editor's pick! Another Wieden + Kennedy collab in the books. This was SO much fun. Perfectly directed by Abigail…
Congrats to the team for an Ad Age Editor's pick! Another Wieden + Kennedy collab in the books. This was SO much fun. Perfectly directed by Abigail…
Liked by Jackie Anzaldi
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A couple years ago, tired of moving around a ridiculously heavy box full of hardware, I threw away ALL my advertising awards. I took a video to…
A couple years ago, tired of moving around a ridiculously heavy box full of hardware, I threw away ALL my advertising awards. I took a video to…
Liked by Jackie Anzaldi
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So proud of our team who continue to pour their hearts into the Heinz Black Kitchen Initiative. If you’re in Atlanta, check it…
So proud of our team who continue to pour their hearts into the Heinz Black Kitchen Initiative. If you’re in Atlanta, check it…
Liked by Jackie Anzaldi
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