Articles by Jake
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Visier Launches the First People-Focused PaaS
Visier Launches the First People-Focused PaaS
By Jake Sorofman
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The People Cloud is Here! Wait, What’s a People Cloud?
The People Cloud is Here! Wait, What’s a People Cloud?
By Jake Sorofman
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A Workforce Awakening Drives the Next Act for Leadership in Business
A Workforce Awakening Drives the Next Act for Leadership in Business
By Jake Sorofman
Activity
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Zelta AI, an Irish-founded start-up that uses artificial intelligence to gather insights from raw customer data, has been acquired just months after…
Zelta AI, an Irish-founded start-up that uses artificial intelligence to gather insights from raw customer data, has been acquired just months after…
Liked by Jake Sorofman
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🎉 The time has come for our big announcement: Pendo has acquired Zelta AI! With Zelta’s AI-powered customer intelligence platform, users can…
🎉 The time has come for our big announcement: Pendo has acquired Zelta AI! With Zelta’s AI-powered customer intelligence platform, users can…
Liked by Jake Sorofman
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🎥 I recently had the pleasure of filming an interview with my colleague Ian Luyt, Product Manager at Visier Inc. Ian played a pivotal role in the…
🎥 I recently had the pleasure of filming an interview with my colleague Ian Luyt, Product Manager at Visier Inc. Ian played a pivotal role in the…
Liked by Jake Sorofman
Experience
Education
Licenses & Certifications
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Merchant Mariner
USCG Merchant Marine Captain
Issued
Publications
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Why Words Matter--And Why Marketers Should Care
CMO.com
The marketing profession hasn’t been particularly kind to language. Of course, ad copy can be a form of poetry in its own right—and sometimes it’s artful and inspired. But the average content generated by marketing organizations is boring at best and shameful at worst, writes guest blogger Jake Sorofman
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Adopting Enterprise Cloud Computing: A Graduated Transformation
Cloud Computing Journal
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The 6 Musts of Intelligent System Automation
Book; rPath Press
"This book provides a clear, actionable, step-by-step guide to intelligent automation that embeds knowledge, eliminates routine operations, and frees up strategic resources. It shows how IT can deliver the seemingly contradictory needs for control and flexibility, for stability and change, for better service and cost reduction."
- Andi Mann, VP of research, systems and storage management,
Enterprise Management Associates (EMA) -
Gartner Blog Network
Gartner, Inc.
100+ blog posts on digital marketing and customer experience topics. Published weekly.
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Published Research
Gartner, Inc.
100+ published research notes on digital marketing and customer experience topics, including:
Content marketing
Brand storytelling
Marketing strategy
Innovation
Customer insight
Experience design
Mobile marketing
Honors & Awards
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Best Marketing Leaders 2019
Comparably
One of the top 25 marketing leaders in the US according to employee-based surveys: https://www.comparably.com/blog/best-marketing-leaders-2019/
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Margaret J. Downes Award for Excellence in the Capstone Project
University of North Carolina at Asheville
Awarded for thesis: "Becalmed: Essays from a New England Childhood"
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2014 Golden Quill Award
Gartner, Inc.
The Golden Quill Award recognizes writing excellence in published research.
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2015 Inquiry Excellence Award
Gartner, Inc.
The Inquiry Excellence Award recognizes outstanding performance in fulfilling Gartner client inquiries.
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George Hay Brown Marketing Scholar Nominee
American Marketing Association
Recommendations received
36 people have recommended Jake
Join now to viewMore activity by Jake
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Pendomonium 2024 is almost here! Last year, we launched Session Replay, Pendo One and Pendo AI, and this year, our R&D teams have even more exciting…
Pendomonium 2024 is almost here! Last year, we launched Session Replay, Pendo One and Pendo AI, and this year, our R&D teams have even more exciting…
Liked by Jake Sorofman
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I really enjoyed talking to Leslie Carruthers and Cathy McPhillips! They're both great people who asked really thoughtful questions. Just a fun…
I really enjoyed talking to Leslie Carruthers and Cathy McPhillips! They're both great people who asked really thoughtful questions. Just a fun…
Shared by Jake Sorofman
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🎉 Exciting news! Visier has been ranked an Enterprise Leader in the HR Analytics category for Summer 2024! 🌟 A heartfelt thank you to all our…
🎉 Exciting news! Visier has been ranked an Enterprise Leader in the HR Analytics category for Summer 2024! 🌟 A heartfelt thank you to all our…
Liked by Jake Sorofman
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