James Clarke

Food & Beverage
Sites marketing food and drink items including candy, fresh and frozen food, perishable and canned goods, soft drinks, juices, and water. Also works providing recipes, recommendations, or instruction on food and beverage related topics.

Food & Beverage Category
Award for Social Content devoted to the culinary arts, including reviews, recipes, how-to's, and general production information.

The ANA In-House Excellence Awards showcase the incredible creativity and innovation of in-house marketing teams across multiple categories. It is designed to feature the most creative, strategic, and growth-driving marketing and advertising.

The Shorty Awards winners and honorees, including Finalists, Gold, Silver, and Bronze Honorees; are chosen by the Real Time Academy. The decision is made based on three main criteria: creativity, strategy, and engagement. Check out the judging section to learn more about the criteria.

The Shorty Awards winners and honorees, including Finalists, Gold, Silver, and Bronze Honorees; are chosen by the Real Time Academy. The decision is made based on three main criteria: creativity, strategy, and engagement. Check out the judging section to learn more about the criteria.

flvr in the Social - Food & Drink category: Official Listing

With nearly 14,000 entries from over 70 countries, the 27th Annual Webby Awards was a groundbreaking year. As a Nominee your works were chosen by the International Academy of Digital Arts & Sciences as the top 5 in their category, in the world, and in the top 10% of all work entered. That is a remarkable feat!

Most brands struggle and ultimately fail in their quest to achieve iconicity. By contrast, Frito-Lay has established an entire portfolio of iconic brands by taking a “social-first” approach to brand building. Our roster of brands including LAY’S®, DORITOS®, RUFFLES®, FRITOS®, SMARTFOOD® and TOSTITOS® (to name but a few) are representative of this success and are among America's best-loved and most talked about consumer products. In addition to being fan favorites here in America, they are also… Show more

Most brands struggle and ultimately fail in their quest to achieve iconicity. By contrast, Frito-Lay has established an entire portfolio of iconic brands by taking a “social-first” approach to brand building. Our roster of brands including LAY’S®, DORITOS®, RUFFLES®, FRITOS®, SMARTFOOD® and TOSTITOS® (to name but a few) are representative of this success and are among America's best-loved and most talked about consumer products. In addition to being fan favorites here in America, they are also catalysts and contributors to culture and consumer conversation the world over. Our in-house Team of Social Media Specialists has been a key driver of Frito-Lay’s continued success, helping embed our brands in popular culture and scale person to person conversation across a variety of social channels. Our dedicated team of full-time Social Media Strategists and Community Managers single-handedly lead the strategy and execution across our Frito-Lay brands, having delivered millions of organic impressions and consumer engagements YTD. By in-housing and centralizing organic social media activity we have streamlined ways of working and generated significant cost savings vs. external agency benchmarks. This approach has also enabled us to move faster and with greater agility, capitalizing on moments of cultural salience as they unfold in real time. Despite industry rumors to the contrary, the Frito-Lay D3 In-House Social Team has proven brands can (still) achieve Organic Social Media success, delivering distinct benefits back to the business in compliment to one's Paid Social Media Investments. https://www.socialbuzzawards.com/live/en/page/nominations Show less

WINNER
How PepsiCo Tasty Rewards Grew to 15.3MM Members – PepsiCo

https://clios.com/music/winner/use-of-music-in-sonic-branding/doritos/the-chip-hop-anti-logo-117703

https://shortyawards.com/14th/lays-vodka

Best use of social media that contributes to a brand's overall social presence and makes that brand stand out online: https://winners.webbyawards.com/winners/social/features/best-overall-social-presence-brand?years=0&sort=0

https://www.ana.net/miccontent/show/id/cs-2022-04-reggie-frito-lay-super-bowl-279411198

Campaign Summary
Frito Lay's "Count Down to Crunchtime" was a national, all-ages campaign aimed at light to medium salty snackers who are also avid NFL fans. They gather for playoff games and the Super Bowl is their ultimate annual gathering.

For the NFL Playoffs and Super Bowl 2021, chips and dips were no longer an afterthought. Frito-Lay were top-of-mind and in the huddle (or basket) for… Show more

https://www.ana.net/miccontent/show/id/cs-2022-04-reggie-frito-lay-super-bowl-279411198

Campaign Summary
Frito Lay's "Count Down to Crunchtime" was a national, all-ages campaign aimed at light to medium salty snackers who are also avid NFL fans. They gather for playoff games and the Super Bowl is their ultimate annual gathering.

For the NFL Playoffs and Super Bowl 2021, chips and dips were no longer an afterthought. Frito-Lay were top-of-mind and in the huddle (or basket) for shoppers on a week-to-week basis leading up to the ultimate showdown. Expanding the sales frenzy to start earlier in the postseason, Frito-Lay drove incremental sales for its brands and grew the category. And by surrounding NFL fans and salty snackers with its campaign in crucial moments of impact, Frito-Lay garnered high engagement and relevancy, undeniably linking Frito-Lay brands to the occasion as an essential when it came to Crunchtime!

Fusing the torment and anticipation of the sport with the sense of urgency to buy chips, Frito-Lay leveraged powerful NFL equity and legendary players and coaches at its disposal to drive breakthrough, credibility, and relevance with fans and salty snackers — ultimately establishing Frito-Lay chips and dips as crucial to postseason occasions. Show less

Awarded for Quaker "Parents' Report Card" OLV Campaign.

Awarded for Quaker "Parents' Report Card" OLV Campaign.

Awarded for "Doritos Inferno" 360 video featuring footage captured Inside of a real-life active volcano.

A marketing execution utilizing augmented or virtual reality technology, including headsets, apps, mobile executions, etc.

Awarded for "Tasty Rewards" mobile responsive website design - www.tastyrewards.ca.

Small and medium-size agencies worldwide produce a great deal of outstanding advertising, yet creative competitions are dominated by large advertising agencies, large clients and large budgets.

Since 1994, the Summit Creative Award has enabled creative firms to receive the recognition they have long deserved. This international advertising competition offers participants a unique opportunity to… Show more

Awarded for "Tasty Rewards" mobile responsive website design - www.tastyrewards.ca.

Small and medium-size agencies worldwide produce a great deal of outstanding advertising, yet creative competitions are dominated by large advertising agencies, large clients and large budgets.

Since 1994, the Summit Creative Award has enabled creative firms to receive the recognition they have long deserved. This international advertising competition offers participants a unique opportunity to showcase their talents alongside similarly positioned agencies, and to have their work judged by experts in the advertising field. Our exclusive award-selection process means winners have earned the right to broadcast their achievements far and wide.

Companies and individuals from more than 50 countries and across five continents have participated in this prestigious 23-year competition - the first and best of its kind.

Learn More: http://summitawards.com/summit-creative-award/sca-about Show less

Awarded for work on Tasty Rewards, PepsiCo Foods Canada next gen CRM Loyalty and Rewards program: www.tastyrewards.ca

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The Communicator Awards is sanctioned and judged by the… Show more

Awarded for work on Tasty Rewards, PepsiCo Foods Canada next gen CRM Loyalty and Rewards program: www.tastyrewards.ca

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The Communicator Awards is sanctioned and judged by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo! To learn more about the AIVA please visit www.aiva.org. Show less

Awarded for "Doritos Roses" Campaign.

Awarded for "Doritos Roses" campaign.

Awarded for "Doritos Roses" campaign.

Any campaign conducted entirely in online media. The entry must have three or more online elements for the same concept. May include a film plus a microsite, display advertising, email or email campaign. Entrants must submit an overview of the campaign describing its various elements and its intent.

Selected as an honoree in the Online Film & Video, Viral and Advertising & Media, Online Commercials categories.

Demonstrated excellence in Direct Consumer Engagement by leveraging technology combined with behavioural and demographic first party data to increase audience engagement in email, increasing click-through rates and web referral traffic driven back to Kraftcanada.com.

Effective Niche Targeting to Deliver Personalized Content

Recipients were targeted with emails triggered based on observable past behaviours.
Example: Thanksgiving Emails
What: A series of emails featuring… Show more

Demonstrated excellence in Direct Consumer Engagement by leveraging technology combined with behavioural and demographic first party data to increase audience engagement in email, increasing click-through rates and web referral traffic driven back to Kraftcanada.com.

Effective Niche Targeting to Deliver Personalized Content

Recipients were targeted with emails triggered based on observable past behaviours.
Example: Thanksgiving Emails
What: A series of emails featuring turkey-related content.
How: Consumers who demonstrate affinity for turkey-related content were retargeted based on defined engagement behaviours. This niche group was sent incremental content based on their profiles and how they interacted with the first email.

Real-Time Context

We know from insights that cultural events inspire action – with real-time events driving the most engagement.

Example: Event-Triggered Weather Emails
What: Real-time emails deployed based on actual local weather conditions.
How: We leveraged the aforementioned insight combined with the latest digital technology to deploy weather-themed, geo-targeted recipe emails that were triggered to deploy in real-time according to local conditions. These emails provided consumers with timely recipe content specific to local weather; cold/snowy/rainy. A custom-developed email deployment API was prepared to auto-deploy geo-targeted emails in real time.
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Kicking off last year at Advertising Week NYC, the Race to Zero Gravity Contest invited video marketers to submit their best branded videos for a shot at winning a weightless experience with their entire team. Competing with more than 250 teams from across the world, Quaker Canada was selected as the winner of the contest by an esteemed panel of judges including notable industry leaders and celebrities: Troy Carter, Ricky Van Veen, Casey Neistat, Chingy, Mari Kim Novak and Jack Myers. Next… Show more

Kicking off last year at Advertising Week NYC, the Race to Zero Gravity Contest invited video marketers to submit their best branded videos for a shot at winning a weightless experience with their entire team. Competing with more than 250 teams from across the world, Quaker Canada was selected as the winner of the contest by an esteemed panel of judges including notable industry leaders and celebrities: Troy Carter, Ricky Van Veen, Casey Neistat, Chingy, Mari Kim Novak and Jack Myers. Next month, the entire team will experience weightlessness aboard Zero Gravity Corporation's aircraft, G-FORCE ONE, the same aircraft that NASA uses. Show less

Recognized excellence in delivering email subscribers compelling content via the email channel.

Shortlisted as one of four finalists for this award, based on the industry-leading rate of organic follower acquisition to the Kraft what's cooking Pinterest community.

Awarded for top preforming creative, media and business results for Change Your Life with Bacon
http://cassies.ca/entry/viewcase/17971