“One of the finest individuals I've had the pleasure of working with. James worked with me on several strategic projects in Human Resources, Retail, Marketing and Manufacturing summits. A key player on my team, James strives for excellence always and a trusted advisor to our CXOs across many verticals.”
About
I want to help you shake-up the market, grow your audience, and build a sustainable…
Contributions
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Here's how you can maintain adaptability in a rapidly changing industry.
In my experience, adhering to principles (those that never change) has helped guide decisions on what to adopt and what to ignore. In marketing, psychological principles of attraction, interest, engagement, demand and behavior (to name a few) should always be the base from which technology adoption decisions are made. Each new technology should be examined through the lens of these principles to understand the underlying truth of why a new technique succeeds or fails. I’ve often found that change is a substitution event, replacing one process for another. The underlying use-case rarely changes as quickly as we believe. For example, digital marketing replaced traditional marketing, however the “need to communicate at scale” remains.
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What do you do if you're constantly getting distracted from important content strategy tasks?
There is always a new platform, new content format, and new topics to distract producers, daily. These can come from competitors, your team, major influential publications, and even dreams. I've lost hours following these threads of intuition, but two tools remain the most effective strategy for staying disciplined. 1. The 30-day content calendar. Planning a monthly calendar ensures that even on your most distracting days, you have a plan. Social media strategists I've worked with in the past have efficiently planned up to 365 days of posts on relevant platforms, maximizing their productivity. 2. The Content Assembly Line. This Kanban tool has helped me ensure quality and consistency in the content production process, like a factory.
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Here's how you can optimize creativity and productivity as a content marketer with work-life balance.
In my experience, content has gone from a nice-to-have to a mandatory, daily prescription that EVERY audience needs. The buyer has become accustomed to getting more before committing to anything. Therefore the true goal is to manage this demand. First, understand the channels and quantity of content required to achieve a result from publishing. This requires team agreement on how much content you “must” (demand) produce. You’ll find that you can’t compete on some platforms without a certain effort. Weed these out. Second, know thyself. How much of a specific “type” of content can your team produce daily, weekly, monthly? This becomes your threshold. Set boundaries that satisfy both demand and supply of content for each channel.
Activity
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🤑 Excited to be part of this global network of financial marketing communications leaders! Thank you, #FinancialNarrative, for including me in this…
🤑 Excited to be part of this global network of financial marketing communications leaders! Thank you, #FinancialNarrative, for including me in this…
Liked by James Mentor 🙏🏾
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Soon, we may be able to send proxies to those could’ve-been-an-email meetings… 👀
Soon, we may be able to send proxies to those could’ve-been-an-email meetings… 👀
Shared by James Mentor 🙏🏾
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It’s about engineering an environment that makes it easier to succeed than fail.
It’s about engineering an environment that makes it easier to succeed than fail.
Liked by James Mentor 🙏🏾
Experience
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Education
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University of San Francisco
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Activities and Societies: Semester Abroad: Ritsumeikan University, Kyoto Japan, (SKP): Advanced coursework in Japanese language and culture. Focus included both Japan-related and international economics.
B.S. International Business /Finance , Minor in Japanese Language and Culture
• Coursework: Domestic/International Finance, Negotiation, Business Management, Market Research, Investor Relations, Managerial Accounting, Global Economics, and Quantitative Analysis
During my time at USF, I learned the fundamentals of financial management on a global scale. I also learned how to build business models domestically and abroad. My studies helped cultivate a worldview of economic…B.S. International Business /Finance , Minor in Japanese Language and Culture
• Coursework: Domestic/International Finance, Negotiation, Business Management, Market Research, Investor Relations, Managerial Accounting, Global Economics, and Quantitative Analysis
During my time at USF, I learned the fundamentals of financial management on a global scale. I also learned how to build business models domestically and abroad. My studies helped cultivate a worldview of economic opportunity, and the challenges that come with overseas expansion.
My goal for the program was to gain a rounded perspective on how to build a sustainable business model, anywhere in the world.
Ritsumeikan University - Kyoto, Japan
• Studied Japanese language, and Asian culture/economy in global business and marketing management program -
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Activities and Societies: Graduated with honors; Graphics Editor- Yearbook; Art Editor - “Kayrix” Magazine. Small Business Management Program Project: Managed start-up and operation of a small business from store layout to merchandising and pricing.
Licenses & Certifications
Projects
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How we doubled organic growth in 28 days.
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For a small to medium-sized real estate firm, the goal was simple but ambitious: "We want to be everywhere!" In just 28 days, we nearly doubled their organic traffic.
Languages
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Japanese
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Recommendations received
1 person has recommended James
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