About
With over 20 years of experience as the founder and CEO of Industrial Strength Marketing,…
Articles by James
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The Industrial CMO’s Odyssey: Embracing Change in an Age of Digital Evolution - c/o Jon Miller
The Industrial CMO’s Odyssey: Embracing Change in an Age of Digital Evolution - c/o Jon Miller
By James Soto
Contributions
Activity
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Thanks to Jay Jacobs and the The Job Shop Show: A Manufacturing Podcast for inviting me to share my perspective from both sides of the manufacturing…
Thanks to Jay Jacobs and the The Job Shop Show: A Manufacturing Podcast for inviting me to share my perspective from both sides of the manufacturing…
Liked by James Soto
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🔥 Are you ready for IMTS? 🔥 Before you hit the show floor, make sure to catch our latest Industrial Strength Marketing podcast episode with Peter…
🔥 Are you ready for IMTS? 🔥 Before you hit the show floor, make sure to catch our latest Industrial Strength Marketing podcast episode with Peter…
Shared by James Soto
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The countdown to #imts has many industrial marketers sprinting to wrap up their pregame routines. Put on a great show y’all. We’re thrilled here at…
The countdown to #imts has many industrial marketers sprinting to wrap up their pregame routines. Put on a great show y’all. We’re thrilled here at…
Shared by James Soto
Experience
Education
Volunteer Experience
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Angel Tree Volunteer - Warehouse Worker & Distribution
The Salvation Army
- Present 10 years 10 months
Poverty Alleviation
Warehouse & Distribution Worker
Every year together with my associates at Industrial Strength Marketing and some of our children, we support The Salvation Army’s Angel Tree Program need for both individuals and groups who can work at various tasks in their warehouse and assist in distributing the gifts to the Angel Tree families.
Publications
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MKTG5
South-Western Cengage Learning
Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
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21st Century Marketing for Fabricators
TheFabricator.com / Fabricators & Manufacturers Association, Intl.
An exploration of why fabricators and manufacturers need a strong online presence.
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Foundry Marketing in the Information Age
Foundry Management & Technology/Penton Media, Inc.
Metalcasting companies that survive in the Information Age will be the ones that can attract and retain business with the most consistency. This article outlines the current state of traditional industrial marketers and the new marketing paradigms they must contend with.
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Industrial Buyers Shopping Online - Vertical Marketing Guide
BtoBonline.com / Crain Communications, Inc.
Companies selling their products or services to manufacturing professionals face the challenges that marketers in any industry do: determining who, exactly, the audience is and how best to reach them.
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Industrial Marketer
Online Magazine
Industrial Marketer brings news, reviews, martech, tips, and trends fornabd by Industrial Marketers.
Other authorsSee publication
Honors & Awards
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Inc. 5000 2021 Fastest-Growing Private Companies in America
Inc. Magazine
5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy's most dynamic segment—its independent small businesses.
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The Inc. 5000 Fastest Growing Companies - 2017
Inc. Magazine
Inc. 5000 List of Fastest Growing Companies in America
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The Inc. 5000 Fastest Growing Companies - 2016
Inc. Magazine
The Inc. 5000 List of Fastest Growing Companies in America
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The Inc. 5000 Fastest Growing Companies - 2015
Inc. Magazine
Inc. 5000 List of Fastest Growing Companies in America
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Healthiest Employer
Nashville Business Journal
Named BizJournal's Healthiest Employer - Nashville, Tennessee
Languages
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Spanish
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Organizations
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B2B Marketing
Advisory Board - B2B Ignite USA
- PresentB2B Marketing brings the global B2B marketing community together, providing peer-to-peer benchmarking, networking, insights, consulting, and opportunities for marketers to learn how to optimize marketing, go-to-market, technology, data, and brand strategy to drive measurable business results.
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American Marketing Association
Chairman Elect, B2B Marketing Special Interest Group
- PresentNashville American Marketing Association Business to Business Special Interest Group
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Industry Collective
Chairman
- PresentIndustry Collective event committee chairman. Responsible for conception and execution of marquee social media event Murmuration.
Recommendations received
8 people have recommended James
Join now to viewMore activity by James
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After a year of planning, strategizing, ideating, budgeting, casting, editing, and writing, we are ready to produce the Creators Lounge at IMTS -…
After a year of planning, strategizing, ideating, budgeting, casting, editing, and writing, we are ready to produce the Creators Lounge at IMTS -…
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Word on the street is that IMTS is coming up... 😏 It's hard to believe it has been two whole years since we met at McCormick Place for the…
Word on the street is that IMTS is coming up... 😏 It's hard to believe it has been two whole years since we met at McCormick Place for the…
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Our bags are packed and we’re ready to go! It’s almost time for our favorite week in September: IMTS - International Manufacturing Technology Show…
Our bags are packed and we’re ready to go! It’s almost time for our favorite week in September: IMTS - International Manufacturing Technology Show…
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The Manufacturing Tech community needs to get out to see the fall collection of influencers like Drew Crowe at the IMTS+ Creators Lounge. IMTS -…
The Manufacturing Tech community needs to get out to see the fall collection of influencers like Drew Crowe at the IMTS+ Creators Lounge. IMTS -…
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27 days until IMTS - International Manufacturing Technology Show 2024, and the Creators Lounge is about to explode with innovation! 🚀 I'm pumped to…
27 days until IMTS - International Manufacturing Technology Show 2024, and the Creators Lounge is about to explode with innovation! 🚀 I'm pumped to…
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I'm looking forward to speaking in a couple of weeks in the Quad Cities. I hope to see you there.
I'm looking forward to speaking in a couple of weeks in the Quad Cities. I hope to see you there.
Liked by James Soto
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Often, the most significant breakthroughs come from what's already working in your business. Focusing on these existing strengths can be far more…
Often, the most significant breakthroughs come from what's already working in your business. Focusing on these existing strengths can be far more…
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