About
I'm a digitally savvy, global business development and marketing executive with…
Articles by Jamie
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Why Your Business Feels Like Groundhog Day
Why Your Business Feels Like Groundhog Day
By Jamie Gutfreund
Contributions
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What are the most effective digital channels for building brand awareness?
Creator marketing has become the preferred term due to the recognition of value beyond the number of followers. Creators as a channel are an effective strategy in a number of ways including their ability to deliver platform-native content as a production strategy. They know their audience (your audience) better than you do and if you build the right type of partnership, creators can share insights that build awareness and can inform product development and future marketing strategies.
Activity
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“Now You Can’t Unsee It” is a perfect partnership from Heinz Bonus points for using real posters 😅
“Now You Can’t Unsee It” is a perfect partnership from Heinz Bonus points for using real posters 😅
Liked by Jamie Gutfreund
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F*ck the status quo ! Being a bold change agent is a difficult and lonely road. The path of the unproven and the unknown is uncomfortable for most…
F*ck the status quo ! Being a bold change agent is a difficult and lonely road. The path of the unproven and the unknown is uncomfortable for most…
Liked by Jamie Gutfreund
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This New York Women In Communications podcast featuring Katherine Barna is a fantastic lesson in leading high-performing teams with heart, empathy…
This New York Women In Communications podcast featuring Katherine Barna is a fantastic lesson in leading high-performing teams with heart, empathy…
Liked by Jamie Gutfreund
Experience
Education
More activity by Jamie
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Good morning from LA. Spoke on a panel last night for David Meltzer (an amazing Mighty Networks Host). I am so grateful for the people I get to…
Good morning from LA. Spoke on a panel last night for David Meltzer (an amazing Mighty Networks Host). I am so grateful for the people I get to…
Liked by Jamie Gutfreund
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Last weekend I had the honor of hosting Senator Kirsten Gillibrand at my home, in conversation with Chamber of Mothers CEO Erin Erenberg. Senator…
Last weekend I had the honor of hosting Senator Kirsten Gillibrand at my home, in conversation with Chamber of Mothers CEO Erin Erenberg. Senator…
Liked by Jamie Gutfreund
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Hi! Today is my last day at Business Insider. Next week, I'm (re!)joining ADWEEK as deputy editor of retail media and commerce. I'm really excited…
Hi! Today is my last day at Business Insider. Next week, I'm (re!)joining ADWEEK as deputy editor of retail media and commerce. I'm really excited…
Liked by Jamie Gutfreund
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A three-word question just sent chills down my spine. I was catching up with a former colleague, when they asked: "Are you Jewish?" I knew it was…
A three-word question just sent chills down my spine. I was catching up with a former colleague, when they asked: "Are you Jewish?" I knew it was…
Liked by Jamie Gutfreund
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We often hear the phrase ‘follow the data’ when deciphering content performance. 📊 But what about when the data isn’t telling a good enough story?…
We often hear the phrase ‘follow the data’ when deciphering content performance. 📊 But what about when the data isn’t telling a good enough story?…
Liked by Jamie Gutfreund
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At Cannes Lions International Festival of Creativity 2024, the spotlight on creators highlighted the advertising shift from traditional TV to social…
At Cannes Lions International Festival of Creativity 2024, the spotlight on creators highlighted the advertising shift from traditional TV to social…
Liked by Jamie Gutfreund
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