About
I'm a digitally savvy, global business development and marketing executive with…
Articles by Jamie
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You Are F----- Without First-Party Data
You Are F----- Without First-Party Data
BEING DIRECT: Agencies need to act as the bridge between tech partners and brands to deliver the consumer experience…
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Why Your Business Feels Like Groundhog Day
Why Your Business Feels Like Groundhog Day
Einstein famously said that the definition of insanity was doing the same thing over and over again but expecting…
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Contributions
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What are the most effective digital channels for building brand awareness?
Creator marketing has become the preferred term due to the recognition of value beyond the number of followers. Creators as a channel are an effective strategy in a number of ways including their ability to deliver platform-native content as a production strategy. They know their audience (your audience) better than you do and if you build the right type of partnership, creators can share insights that build awareness and can inform product development and future marketing strategies.
Activity
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If you thought conquering the chaotic streets of London would be enough, you were wrong. We're back, and now we’re mastering the art of dodging…
If you thought conquering the chaotic streets of London would be enough, you were wrong. We're back, and now we’re mastering the art of dodging…
Liked by Jamie Gutfreund
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Between the content you’re sharing, content you’re sharing from others, and content you’re liking and saving as favorites, there's a lot to keep…
Between the content you’re sharing, content you’re sharing from others, and content you’re liking and saving as favorites, there's a lot to keep…
Liked by Jamie Gutfreund
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Thank you LinkedIn for a great Executive Thought Leadership session yesterday! #Marketing is so fun when you work with great partners! So many…
Thank you LinkedIn for a great Executive Thought Leadership session yesterday! #Marketing is so fun when you work with great partners! So many…
Liked by Jamie Gutfreund
Experience
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Education
More activity by Jamie
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🎙️New Episode Alert! Catch our latest podcast featuring Jasmine Enberg, VP & Principal Analyst at EMARKETER, as she explores the hottest trends in…
🎙️New Episode Alert! Catch our latest podcast featuring Jasmine Enberg, VP & Principal Analyst at EMARKETER, as she explores the hottest trends in…
Liked by Jamie Gutfreund
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One of the lessons that has stuck with me the most! An interpretation of a story from Derek Sivers. Who coincidentally also told the story about…
One of the lessons that has stuck with me the most! An interpretation of a story from Derek Sivers. Who coincidentally also told the story about…
Liked by Jamie Gutfreund
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With impeccable timing, Tay Tay has entered the chat. I’ve never been so proud to be a childless cat lady 🇺🇸😍
With impeccable timing, Tay Tay has entered the chat. I’ve never been so proud to be a childless cat lady 🇺🇸😍
Liked by Jamie Gutfreund
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